A data profile of the people who buy, follow and care about Health care in Belgium — modelled from more than twelve digital signal sources. Health care has an estimated audience of 2,248,316 people in Belgium.
The average Health care fan in Belgium is 46.7 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Medicine, Nursing, Pharmacy, with strongest over-indexing on Medicine (1.62× the country average).
Demographically, the Health care audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Health care fan in Belgium is more female, around 46.7 years old, with strong Pet Ownership tendencies and a notable affinity for Medicine.
The key figures that characterise the Health care profile in Belgium.
63.4% are female, 36.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.7 |
| Estimated audience size | 2,248,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Health care audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.29× | |
| 02 | East Flanders | ~300K | 1.28× | |
| 03 | West Flanders | ~200K | 1.19× | |
| 04 | Antwerp | ~300K | 1.18× | |
| 05 | Brussels | ~200K | 1.18× | |
| 06 | Flemish Brabant | ~200K | 1.17× | |
| 07 | Walloon Brabant | ~60K | 0.96× | |
| 08 | Luxembourg | ~50K | 0.93× | |
| 09 | Province of Namur | ~90K | 0.89× | |
| 10 | Liege | ~200K | 0.85× | |
| 11 | Hainaut | ~200K | 0.83× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health care provider | Health | 2.49× | ||
| 02 | Nursing | Business & Career | 1.98× | ||
| 03 | Retirement home | Home & Garden | 1.94× | ||
| 04 | Health policy | Politics & Society | 1.90× | ||
| 05 | Dentistry | Business & Career | 1.77× | ||
| 06 | Reiki | Health | 1.71× | ||
| 07 | Pharmacy | Business & Career | 1.69× | ||
| 08 | Hospital | Health | 1.69× | ||
| 09 | Alternative medicine | Business & Career | 1.68× | ||
| 10 | Leven, Fife | Travel & Leisure | 1.67× | ||
| 11 | Cancer awareness | Health | 1.65× | ||
| 12 | Hope | Politics & Society | 1.63× | ||
| 13 | Medicine | Business & Career | 1.62× | ||
| 14 | Radio 2 | Music & Radio | 1.62× | ||
| 15 | Immune system | Health | 1.61× | ||
| 16 | Doctor (title) | Business & Career | 1.59× | ||
| 17 | Preventive healthcare | Health | 1.59× | ||
| 18 | Libelle | Pets & Animals | 1.58× | ||
| 19 | Diabetes mellitus awareness | Health | 1.53× | ||
| 20 | Pedicure | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.97× | |
| Travelling | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Social Media Usage | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.67× |
Health care has an estimated audience of 2,248,316 people in Belgium, concentrated in East Flanders and Antwerp.
63.4% of Health care fans are female, 36.6% are male, with an average age of 46.7 years.
Health care fans show strongest brand affinity for Medicine (1.62×), Nursing (1.98×), and Pharmacy (1.69×) over the country average.
Health care fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~300K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Nursing (1.98×), Pharmacy (1.69×), Health care provider (2.49×), and Pedicure (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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