A data profile of the people who buy, follow and care about Medicine in Norway — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 1,033,199 people in Norway.
Medicine has an estimated audience of 1,033,199 people in Norway. 69.7% are female, 30.3% are male, average age 47.3. Top brand affinities: Apotek 1, Therapy, Health care, Symptom, Nursing.
Top brand affinities include Apotek 1, Therapy, Health care, with strongest over-indexing on Apotek 1 (1.53× the country average).
Demographically, the Medicine audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Medicine fan in Norway is more female, around 47.3 years old, with strong Travelling tendencies and a notable affinity for Apotek 1.
The key figures that characterise the Medicine profile in Norway.
69.7% are female, 30.3% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 47.3 |
| Estimated audience size | 1,033,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Medicine audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harmonica | Music & Radio | 2.10× | ||
| 02 | Cholesterol | Food & Beverages | 2.07× | ||
| 03 | Supernaturals | Health | 1.91× | ||
| 04 | Joint | Health | 1.90× | ||
| 05 | Symptom | Health | 1.87× | ||
| 06 | Patient | Health | 1.87× | ||
| 07 | Immune system | Health | 1.86× | ||
| 08 | Hospital | Health | 1.83× | ||
| 09 | Stomach | Health | 1.82× | ||
| 10 | Therapy | Health | 1.79× | ||
| 11 | Physician | Business & Career | 1.79× | ||
| 12 | Cancer awareness | Health | 1.77× | ||
| 13 | Nursing | Business & Career | 1.72× | ||
| 14 | Vårt Land (Norwegian newspaper) | News | 1.65× | ||
| 15 | Focaccia | Food & Beverages | 1.62× | ||
| 16 | Health care | Business & Career | 1.56× | ||
| 17 | Pharmacy | Business & Career | 1.56× | ||
| 18 | Stress (biology) | Health | 1.54× | ||
| 19 | Apotek 1 | Health | 1.53× | ||
| 20 | Extra (gum) | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.30× | |
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 1.30× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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