A data profile of the people who buy, follow and care about Medicine in Denmark — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 1,427,730 people in Denmark.
Medicine has an estimated audience of 1,427,730 people in Denmark. 65.1% are female, 34.9% are male, average age 47.0. Top brand affinities: Therapy, Symptom, Physician, Health care, Self-esteem.
Top brand affinities include Therapy, Symptom, Physician, with strongest over-indexing on Therapy (1.59× the country average).
Demographically, the Medicine audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Medicine fan in Denmark is more female, around 47.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Therapy.
The key figures that characterise the Medicine profile in Denmark.
65.1% are female, 34.9% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 47.0 |
| Estimated audience size | 1,427,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Medicine audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cholesterol | Food & Beverages | 2.12× | ||
| 02 | Nervous system | Health | 2.10× | ||
| 03 | Symptom | Health | 2.09× | ||
| 04 | Joint | Health | 1.97× | ||
| 05 | Physician | Business & Career | 1.94× | ||
| 06 | Psychiatry | Health | 1.92× | ||
| 07 | Danish Royal Family | Politics & Society | 1.81× | ||
| 08 | Diabetes mellitus awareness | Health | 1.81× | ||
| 09 | Stomach | Health | 1.79× | ||
| 10 | Patient | Health | 1.77× | ||
| 11 | Ældre Sagen | Politics & Society | 1.75× | ||
| 12 | Nursing | Business & Career | 1.68× | ||
| 13 | Knee | Health | 1.66× | ||
| 14 | Stress (biology) | Health | 1.65× | ||
| 15 | Physical therapy | Business & Career | 1.62× | ||
| 16 | Self-esteem | Health | 1.61× | ||
| 17 | Ude og Hjemme | News | 1.60× | ||
| 18 | Therapy | Health | 1.59× | ||
| 19 | Health care | Business & Career | 1.53× | ||
| 20 | Hospital | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.57× | |
| Convenience Orientation | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Urban Lifestyle | OPEN | 0.51× | |
| Social Media Usage | JOY | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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