A data profile of the people who buy, follow and care about Medicine in Austria — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 1,722,423 people in Austria.
The average Medicine fan in Austria is 43.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Health care, Therapy, Nursing, with strongest over-indexing on Health care (1.77× the country average).
Demographically, the Medicine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Medicine fan in Austria is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Health care.
The key figures that characterise the Medicine profile in Austria.
63.0% are female, 37.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.2 |
| Estimated audience size | 1,722,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Medicine audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.37× | |
| 02 | Tyrol | ~100K | 1.00× | |
| 03 | Lower Austria | ~200K | 0.99× | |
| 04 | Vorarlberg | ~60K | 0.99× | |
| 05 | Styria | ~200K | 0.98× | |
| 06 | Burgenland | ~40K | 0.98× | |
| 07 | Upper Austria | ~200K | 0.95× | |
| 08 | Salzburg | ~100K | 0.95× | |
| 09 | Carinthia (state) | ~80K | 0.92× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Naturopathy | Health | 2.02× | ||
| 02 | Health care provider | Health | 1.95× | ||
| 03 | Physician | Business & Career | 1.90× | ||
| 04 | Preventive healthcare | Health | 1.78× | ||
| 05 | Health care | Business & Career | 1.77× | ||
| 06 | Dentistry | Business & Career | 1.77× | ||
| 07 | Nursing | Business & Career | 1.75× | ||
| 08 | Cholesterol | Food & Beverages | 1.72× | ||
| 09 | Health system | Health | 1.70× | ||
| 10 | Pharmacy | Business & Career | 1.67× | ||
| 11 | Veterinary medicine | Business & Career | 1.66× | ||
| 12 | Life extension | Health | 1.65× | ||
| 13 | Hospital | Health | 1.62× | ||
| 14 | Bonprix | Shopping | 1.61× | ||
| 15 | Metabolism | Health | 1.61× | ||
| 16 | Therapy | Health | 1.59× | ||
| 17 | Dental consonant | Health | 1.56× | ||
| 18 | Dog breeding | Pets & Animals | 1.56× | ||
| 19 | Tooth | Health | 1.54× | ||
| 20 | Supernaturals | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.07× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Price Sensitivity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Medicine has an estimated audience of 1,722,423 people in Austria, concentrated in Vienna and Lower Austria.
63.0% of Medicine fans are female, 37.0% are male, with an average age of 43.2 years.
Medicine fans show strongest brand affinity for Health care (1.77×), Therapy (1.59×), and Nursing (1.75×) over the country average.
Medicine fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Therapy (1.59×), Nursing (1.75×), Pharmacy (1.67×), and Veterinary medicine (1.66×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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