A data profile of the people who buy, follow and care about Medicine in India — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 17,419,123 people in India.
The average Medicine fan in India is 34.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Manorama Online, Dinamalar, Patient, with strongest over-indexing on Manorama Online (1.58× the country average).
Demographically, the Medicine audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Medicine fan in India is more male, around 34.7 years old, with strong Tradition tendencies and a notable affinity for Manorama Online.
The key figures that characterise the Medicine profile in India.
27.1% are female, 72.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 34.7 |
| Estimated audience size | 17,419,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Medicine audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~300K | 1.32× | |
| 02 | Odisha | ~200K | 1.25× | |
| 03 | Assam | ~200K | 1.23× | |
| 04 | Jharkhand | ~200K | 1.20× | |
| 05 | West Bengal | ~600K | 1.18× | |
| 06 | Bihar | ~400K | 1.13× | |
| 07 | Uttarakhand | ~100K | 1.13× | |
| 08 | Chhattisgarh | ~100K | 1.10× | |
| 09 | Uttar Pradesh | ~900K | 1.09× | |
| 10 | Arunachal Pradesh | ~10K | 1.09× | |
| 11 | Himachal Pradesh | ~70K | 1.06× | |
| 12 | Sikkim | ~8K | 1.06× | |
| 13 | Nagaland | ~10K | 1.04× | |
| 14 | Rajasthan | ~400K | 1.03× | |
| 15 | Haryana | ~200K | 1.03× | |
| 16 | Madhya Pradesh | ~300K | 1.02× | |
| 17 | Jammu and Kashmir | ~80K | 1.01× | |
| 18 | Tripura | ~20K | 0.97× | |
| 19 | Maharashtra | ~800K | 0.95× | |
| 20 | Goa | ~20K | 0.93× | |
| 21 | Meghalaya | ~20K | 0.91× | |
| 22 | Andhra Pradesh | ~200K | 0.87× | |
| 23 | Gujarat | ~400K | 0.86× | |
| 24 | Telangana | ~200K | 0.82× | |
| 25 | Karnataka | ~300K | 0.81× | |
| 26 | Manipur | ~20K | 0.81× | |
| 27 | Tamil Nadu | ~300K | 0.77× | |
| 28 | Kerala | ~200K | 0.76× | |
| 29 | Mizoram | ~8K | 0.69× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parent-in-law | Kids & Family | 2.74× | ||
| 02 | I.Sat | Movies & TV | 2.01× | ||
| 03 | ACTORS | Music & Radio | 1.94× | ||
| 04 | Bihari languages | Politics & Society | 1.85× | ||
| 05 | Corruption awareness | Politics & Society | 1.83× | ||
| 06 | Kerala Kaumudi | Movies & TV | 1.71× | ||
| 07 | Madhyamam Daily | News | 1.67× | ||
| 08 | Dulcolax | Health | 1.65× | ||
| 09 | Patient | Health | 1.63× | ||
| 10 | Dinamalar | News | 1.61× | ||
| 11 | L. K. Advani | Politics & Society | 1.61× | ||
| 12 | Manorama Online | News | 1.58× | ||
| 13 | Surf Excel | Home & Garden | 1.58× | ||
| 14 | Tulsidas | Literature | 1.58× | ||
| 15 | Fast bowling | Sports | 1.57× | ||
| 16 | Kidney | Health | 1.56× | ||
| 17 | viki | Movies & TV | 1.56× | ||
| 18 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.51× | ||
| 19 | Big News | Movies & TV | 1.51× | ||
| 20 | Arthritis awareness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.41× | |
| Risk Appetite | THRILL | 0.43× | |
| Design Affinity | PREMIUM | 0.45× |
Medicine has an estimated audience of 17,419,123 people in India, concentrated in Uttar Pradesh and Maharashtra.
27.1% of Medicine fans are female, 72.9% are male, with an average age of 34.7 years.
Medicine fans show strongest brand affinity for Manorama Online (1.58×), Dinamalar (1.61×), and Patient (1.63×) over the country average.
Medicine fans in India are most concentrated in Uttar Pradesh (reach ~900K), Maharashtra (reach ~800K), and West Bengal (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Dinamalar (1.61×), Patient (1.63×), ACTORS (1.94×), and Corruption awareness (1.83×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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