A data profile of the people who buy, follow and care about Medicine in Ireland — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 1,303,275 people in Ireland.
Medicine has an estimated audience of 1,303,275 people in Ireland. 62.8% are female, 37.2% are male, average age 41.4. Top brand affinities: Intensive care medicine, Surgical oncology, NHK, NHK World.
Top brand affinities include Intensive care medicine, Surgical oncology, NHK, with strongest over-indexing on Intensive care medicine (1.52× the country average).
Demographically, the Medicine audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Medicine fan in Ireland is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Intensive care medicine.
The key figures that characterise the Medicine profile in Ireland.
62.8% are female, 37.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.4 |
| Estimated audience size | 1,303,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Medicine audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NHK | Movies & TV | 1.59× | ||
| 02 | Surgical oncology | Health | 1.56× | ||
| 03 | NHK World | Movies & TV | 1.56× | ||
| 04 | Intensive care medicine | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Travelling | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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