A data profile of the people who buy, follow and care about Medicine in Finland — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 949,991 people in Finland.
Medicine has an estimated audience of 949,991 people in Finland. 73.3% are female, 26.7% are male, average age 46.5. Top brand affinities: Symptom, Therapy, Health care, Old age, Nursing.
Top brand affinities include Symptom, Therapy, Health care, with strongest over-indexing on Symptom (1.92× the country average).
Demographically, the Medicine audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Medicine fan in Finland is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Symptom.
The key figures that characterise the Medicine profile in Finland.
73.3% are female, 26.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 46.5 |
| Estimated audience size | 949,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Medicine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Licensed practical nurse | Kids & Family | 2.42× | ||
| 02 | Old age | Politics & Society | 1.94× | ||
| 03 | Symptom | Health | 1.92× | ||
| 04 | Physician | Business & Career | 1.90× | ||
| 05 | Patient | Health | 1.83× | ||
| 06 | Stomach | Health | 1.80× | ||
| 07 | Sofa bed | Home & Garden | 1.80× | ||
| 08 | Therapy | Health | 1.76× | ||
| 09 | Edenred | Business & Career | 1.75× | ||
| 10 | Hospital | Health | 1.70× | ||
| 11 | Real estate economics | Business & Career | 1.69× | ||
| 12 | Cancer awareness | Health | 1.69× | ||
| 13 | F-Secure | Technology & Electronics | 1.68× | ||
| 14 | Physical therapy | Business & Career | 1.66× | ||
| 15 | Nursing | Business & Career | 1.65× | ||
| 16 | Stress (biology) | Health | 1.59× | ||
| 17 | Pharmacy | Business & Career | 1.58× | ||
| 18 | Gardener | Home & Garden | 1.57× | ||
| 19 | Skechers | Fashion & Accessoires | 1.56× | ||
| 20 | Health care | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.73× | |
| Urban Lifestyle | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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