A data profile of the people who buy, follow and care about Entrepreneurship in Finland — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 1,681,655 people in Finland.
Entrepreneurship has an estimated audience of 1,681,655 people in Finland. 53.3% are female, 46.7% are male, average age 46.0. Top brand affinities: Old age, Pension, Suomen Yrittäjät, Tax deduction, Middle class.
Top brand affinities include Old age, Pension, Suomen Yrittäjät, with strongest over-indexing on Old age (1.65× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Entrepreneurship fan in Finland is balanced, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Old age.
The key figures that characterise the Entrepreneurship profile in Finland.
53.3% are female, 46.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.0 |
| Estimated audience size | 1,681,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Entrepreneurship audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Umbrella company | Business & Career | 1.71× | ||
| 02 | Pension | Business & Career | 1.70× | ||
| 03 | Old age | Politics & Society | 1.65× | ||
| 04 | Tax deduction | Politics & Society | 1.65× | ||
| 05 | Suomen Yrittäjät | Business & Career | 1.56× | ||
| 06 | Middle class | Politics & Society | 1.55× | ||
| 07 | Speedealer | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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