A data profile of the people who buy, follow and care about Entrepreneurship in Austria — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 1,808,664 people in Austria.
The average Entrepreneurship fan in Austria is 41.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Startup company, Web conferencing, Investment banking, with strongest over-indexing on Startup company (1.51× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Entrepreneurship fan in Austria is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Startup company.
The key figures that characterise the Entrepreneurship profile in Austria.
48.5% are female, 51.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.5 |
| Estimated audience size | 1,808,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Entrepreneurship audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.15× | |
| 02 | Styria | ~200K | 1.04× | |
| 03 | Lower Austria | ~300K | 1.02× | |
| 04 | Upper Austria | ~200K | 1.01× | |
| 05 | Carinthia (state) | ~90K | 1.01× | |
| 06 | Burgenland | ~50K | 0.99× | |
| 07 | Tyrol | ~100K | 0.97× | |
| 08 | Salzburg | ~100K | 0.95× | |
| 09 | Vorarlberg | ~60K | 0.94× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial Times | News | 1.80× | ||
| 02 | Business incubator | Business & Career | 1.77× | ||
| 03 | Self-actualization | Health | 1.72× | ||
| 04 | Self-healing | Health | 1.70× | ||
| 05 | Robert Betz | Literature | 1.68× | ||
| 06 | Digital transformation | Business & Career | 1.66× | ||
| 07 | Dr. Ruediger Dahlke | Health | 1.63× | ||
| 08 | Warren Buffett | Business & Career | 1.62× | ||
| 09 | Udemy | Business & Career | 1.60× | ||
| 10 | Business Punk | Business & Career | 1.60× | ||
| 11 | Business plan | Business & Career | 1.58× | ||
| 12 | Faith healing | Health | 1.56× | ||
| 13 | Investment banking | Business & Career | 1.55× | ||
| 14 | Web conferencing | Technology & Electronics | 1.54× | ||
| 15 | Tarot | Health | 1.54× | ||
| 16 | Business school | Business & Career | 1.53× | ||
| 17 | Data science | Business & Career | 1.53× | ||
| 18 | Keynote | Technology & Electronics | 1.52× | ||
| 19 | Startup company | Business & Career | 1.51× | ||
| 20 | Jeff Bezos | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Travelling | THRILL | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.84× | |
| Urban Lifestyle | OPEN | 0.86× |
Entrepreneurship has an estimated audience of 1,808,664 people in Austria, concentrated in Vienna and Lower Austria.
48.5% of Entrepreneurship fans are female, 51.5% are male, with an average age of 41.5 years.
Entrepreneurship fans show strongest brand affinity for Startup company (1.51×), Web conferencing (1.54×), and Investment banking (1.55×) over the country average.
Entrepreneurship fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Web conferencing (1.54×), Investment banking (1.55×), Self-healing (1.7×), and Business incubator (1.77×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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