Entrepreneurship Audience in Mexico
Entrepreneurship has an estimated audience of 7,839,818 people in Mexico. 50.4% are female, 49.6% are male, average age 36.1. Top brand affinities: Small and medium enterprises, Government, Self care, Mortgage loans, Loan.
Top brand affinities include Small and medium enterprises, Government, Self care, with strongest over-indexing on Small and medium enterprises (1.9× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 36.1 |
| Estimated audience size | 7,839,818 |
Audience persona
The typical Entrepreneurship fan in Mexico is balanced, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Small and medium enterprises.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Small and medium enterprises | 1.9× | Business & Career |
| Government | 1.89× | Politics & Society |
| Self care | 1.56× | Health |
| Mortgage loans | 1.67× | Business & Career |
| Loan | 1.69× | Business & Career |
| Online banking | 1.63× | Business & Career |
| Google Docs | 1.88× | Internet & Social Media |
| Bestseller | 1.59× | Literature |
| Spring cleaning | 1.99× | Home & Garden |
| Certified Public Accountant | 1.66× | Business & Career |
| Mail order | 1.54× | Fashion & Accessoires |
| Pension | 1.57× | Business & Career |
| Demi Moore | 1.59× | Movies & TV |
| Retail banking | 1.61× | Business & Career |
| Facial care | 1.79× | Beauty & Wellness |
| Garage sale | 1.53× | Fashion & Accessoires |
| Microcredit | 1.9× | Business & Career |
| GitHub | 1.7× | Internet & Social Media |
| Digital wallet | 1.54× | Internet & Social Media |
| Collagen | 1.6× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.26 |
| Quality Awareness | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
- Entrepreneurship — Germany
- Entrepreneurship — United States
- Entrepreneurship — United Kingdom
- Entrepreneurship — France
- Entrepreneurship — Italy
- Entrepreneurship — Spain
- Entrepreneurship — Brazil
- Entrepreneurship — Japan
- Entrepreneurship — South Korea
- Entrepreneurship — India
- Entrepreneurship — Canada
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.