A data profile of the people who buy, follow and care about Entrepreneurship in Mexico — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 7,839,818 people in Mexico.
Entrepreneurship has an estimated audience of 7,839,818 people in Mexico. 50.4% are female, 49.6% are male, average age 36.1. Top brand affinities: Small and medium enterprises, Government, Self care, Mortgage loans, Loan.
Top brand affinities include Small and medium enterprises, Government, Self care, with strongest over-indexing on Small and medium enterprises (1.9× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Entrepreneurship fan in Mexico is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Small and medium enterprises.
The key figures that characterise the Entrepreneurship profile in Mexico.
50.4% are female, 49.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 36.1 |
| Estimated audience size | 7,839,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Entrepreneurship audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spring cleaning | Home & Garden | 1.99× | ||
| 02 | Small and medium enterprises | Business & Career | 1.90× | ||
| 03 | Microcredit | Business & Career | 1.90× | ||
| 04 | Government | Politics & Society | 1.89× | ||
| 05 | Google Docs | Internet & Social Media | 1.88× | ||
| 06 | Facial care | Beauty & Wellness | 1.79× | ||
| 07 | GitHub | Internet & Social Media | 1.70× | ||
| 08 | Loan | Business & Career | 1.69× | ||
| 09 | Mortgage loans | Business & Career | 1.67× | ||
| 10 | Certified Public Accountant | Business & Career | 1.66× | ||
| 11 | Online banking | Business & Career | 1.63× | ||
| 12 | Retail banking | Business & Career | 1.61× | ||
| 13 | Collagen | Beauty & Wellness | 1.60× | ||
| 14 | Bestseller | Literature | 1.59× | ||
| 15 | Demi Moore | Movies & TV | 1.59× | ||
| 16 | Pension | Business & Career | 1.57× | ||
| 17 | Self care | Health | 1.56× | ||
| 18 | Mail order | Fashion & Accessoires | 1.54× | ||
| 19 | Digital wallet | Internet & Social Media | 1.54× | ||
| 20 | Garage sale | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Community Orientation | OPEN | 1.16× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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