A data profile of the people who buy, follow and care about Old age in Finland — modelled from more than twelve digital signal sources. Old age has an estimated audience of 508,192 people in Finland.
Old age has an estimated audience of 508,192 people in Finland. 77.6% are female, 22.4% are male, average age 52.8. Top brand affinities: Elderly care, IKEA, Lidl, Terraced house, Renewable energy.
Top brand affinities include Elderly care, IKEA, Lidl, with strongest over-indexing on Elderly care (10.63× the country average).
Demographically, the Old age audience skews more female with an average age of 52.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Old age fan in Finland is more female, around 52.8 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.
The key figures that characterise the Old age profile in Finland.
77.6% are female, 22.4% are male, average age 52.8.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 52.8 |
| Estimated audience size | 508,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 5% | |
| 30-39 | 9% | |
| 40-49 | 19% | |
| 50+ | 65% |
of the worldwide Old age audience comes from Finland.
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 5.3% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Old age audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 10.63× | ||
| 02 | Cancer awareness | Health | 3.55× | ||
| 03 | Renewable energy | Business & Career | 2.81× | ||
| 04 | Sustainable energy | Home & Garden | 2.59× | ||
| 05 | Physical therapy | Business & Career | 2.48× | ||
| 06 | Terraced house | Home & Garden | 2.30× | ||
| 07 | Organic food | Food & Beverages | 2.26× | ||
| 08 | Health care | Business & Career | 2.23× | ||
| 09 | Flea market | Home & Garden | 2.20× | ||
| 10 | Trivago | Travel & Leisure | 2.14× | ||
| 11 | Momondo | Travel & Leisure | 2.04× | ||
| 12 | Mortgage loans | Business & Career | 1.95× | ||
| 13 | Medicine | Business & Career | 1.94× | ||
| 14 | Barbecue | Food & Beverages | 1.83× | ||
| 15 | Sauna | Home & Garden | 1.77× | ||
| 16 | IKEA | Home & Garden | 1.73× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Lidl | Shopping | 1.65× | ||
| 19 | Entrepreneurship | Business & Career | 1.65× | ||
| 20 | Furniture | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.29× | |
| Indulgence | JOY | 2.51× | |
| Tradition | CONSERVATISM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Risk Appetite | THRILL | 0.71× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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