A data profile of the people who buy, follow and care about Old age in Brazil — modelled from more than twelve digital signal sources. Old age has an estimated audience of 4,536,145 people in Brazil.
Old age has an estimated audience of 4,536,145 people in Brazil. 75.7% are female, 24.3% are male, average age 47.6. Top brand affinities: GitHub, Instagram, Medicine, Rock music, Country music.
Top brand affinities include GitHub, Instagram, Medicine, with strongest over-indexing on GitHub (4.21× the country average).
Demographically, the Old age audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Old age fan in Brazil is more female, around 47.6 years old, with strong Community Orientation tendencies and a notable affinity for GitHub.
The key figures that characterise the Old age profile in Brazil.
75.7% are female, 24.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 47.6 |
| Estimated audience size | 4,536,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Old age audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 5.3% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Old age audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 4.21× | ||
| 02 | Duvet | Home & Garden | 3.89× | ||
| 03 | Linux | Technology & Electronics | 2.58× | ||
| 04 | Bossa nova | Music & Radio | 2.55× | ||
| 05 | Real property | Home & Garden | 2.06× | ||
| 06 | Medicine | Business & Career | 2.01× | ||
| 07 | Khan Academy | Business & Career | 1.98× | ||
| 08 | Rock music | Music & Radio | 1.84× | ||
| 09 | MSN | News | 1.75× | ||
| 10 | Internet & Social Media | 1.74× | |||
| 11 | College | Business & Career | 1.74× | ||
| 12 | Pop music | Music & Radio | 1.71× | ||
| 13 | Country music | Music & Radio | 1.69× | ||
| 14 | Shopping malls | Shopping | 1.62× | ||
| 15 | Hip hop music | Music & Radio | 1.62× | ||
| 16 | Michael Jackson | Music & Radio | 1.61× | ||
| 17 | Lojas Renner | Fashion & Accessoires | 1.53× | ||
| 18 | Entrepreneurship | Business & Career | 1.52× | ||
| 19 | Fragrances | Beauty & Wellness | 1.52× | ||
| 20 | Samsung | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Individualism | JOY | 1.42× | |
| Creativity | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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