A data profile of the people who buy, follow and care about Old age in United Kingdom — modelled from more than twelve digital signal sources. Old age has an estimated audience of 3,868,736 people in United Kingdom.
The average Old age fan in United Kingdom is 51.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Volunteering, Sustainable energy, Elderly care, with strongest over-indexing on Volunteering (4.3× the country average).
Demographically, the Old age audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Old age fan in United Kingdom is more female, around 51.6 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Old age profile in United Kingdom.
70.5% are female, 29.5% are male, average age 51.6.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 51.6 |
| Estimated audience size | 3,868,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 6% | |
| 30-39 | 10% | |
| 40-49 | 21% | |
| 50+ | 59% |
of the worldwide Old age audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 5.3% |
| United Kingdom | 4.5% |
Where the Old age audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.24× | |
| 02 | Yorkshire and the Humber | ~300K | 1.10× | |
| 03 | Wales | ~200K | 1.05× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | England | ~3M | 1.04× | |
| 06 | East of England | ~400K | 1.01× | |
| 07 | South East | ~500K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | East Midlands | ~300K | 0.98× | |
| 10 | South West | ~300K | 0.95× | |
| 11 | Scotland | ~300K | 0.93× | |
| 12 | North West | ~300K | 0.83× |
The strongest cross-interests of the Old age audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 12.17× | ||
| 02 | Air purifier | Home & Garden | 6.56× | ||
| 03 | Diabetes mellitus type 2 awareness | Health | 5.70× | ||
| 04 | Sustainable energy | Home & Garden | 5.28× | ||
| 05 | Volunteering | Politics & Society | 4.30× | ||
| 06 | Barclays | Business & Career | 2.66× | ||
| 07 | Refrigerator | Home & Garden | 2.65× | ||
| 08 | First class travel | Travel & Leisure | 2.59× | ||
| 09 | Home Appliances | Home & Garden | 2.54× | ||
| 10 | Breaking news | Movies & TV | 2.50× | ||
| 11 | Wikipedia | Internet & Social Media | 2.42× | ||
| 12 | Health care | Business & Career | 2.20× | ||
| 13 | Lidl | Shopping | 2.12× | ||
| 14 | Politics | Politics & Society | 2.02× | ||
| 15 | IKEA | Home & Garden | 2.01× | ||
| 16 | Hobby | Home & Garden | 1.96× | ||
| 17 | Charitable organization | Politics & Society | 1.94× | ||
| 18 | Aldi | Shopping | 1.89× | ||
| 19 | Medicine | Business & Career | 1.79× | ||
| 20 | Kitchen | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.34× | |
| Sustainability | BALANCE | 1.86× | |
| Healthy Lifestyle | BALANCE | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.86× |
Old age has an estimated audience of 3,868,736 people in United Kingdom, concentrated in England and South East.
70.5% of Old age fans are female, 29.5% are male, with an average age of 51.6 years.
Old age fans show strongest brand affinity for Volunteering (4.3×), Sustainable energy (5.28×), and Elderly care (12.17×) over the country average.
Old age fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Old age itself, the audience over-indexes on Sustainable energy (5.28×), Elderly care (12.17×), Air purifier (6.56×), and Breaking news (2.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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