A data profile of the people who buy, follow and care about Flea market in Finland — modelled from more than twelve digital signal sources. Flea market has an estimated audience of 702,860 people in Finland.
Flea market has an estimated audience of 702,860 people in Finland. 77.3% are female, 22.7% are male, average age 44.0. Top brand affinities: Marimekko, Garden, Vintage, Used good, Sewing.
Top brand affinities include Marimekko, Garden, Vintage, with strongest over-indexing on Marimekko (1.7× the country average).
Demographically, the Flea market audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Flea market fan in Finland is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Marimekko.
The key figures that characterise the Flea market profile in Finland.
77.3% are female, 22.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 44.0 |
| Estimated audience size | 702,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Flea market audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 17.5% |
| Germany | 5.0% |
The strongest cross-interests of the Flea market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used good | Politics & Society | 2.93× | ||
| 02 | Vintage | Fashion & Accessoires | 2.68× | ||
| 03 | Retro style | Fashion & Accessoires | 2.30× | ||
| 04 | Knitting needle | Fashion & Accessoires | 2.27× | ||
| 05 | Old age | Politics & Society | 2.20× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 2.19× | ||
| 07 | Pattern (sewing) | Home & Garden | 2.19× | ||
| 08 | Sewing machine | Home & Garden | 2.18× | ||
| 09 | Sewing | Home & Garden | 2.05× | ||
| 10 | Yarn | Fashion & Accessoires | 2.05× | ||
| 11 | Crochet | Home & Garden | 1.96× | ||
| 12 | Otava (publisher) | Brand | 1.80× | ||
| 13 | Wool | Fashion & Accessoires | 1.77× | ||
| 14 | Knitting | Home & Garden | 1.74× | ||
| 15 | Handicraft | Home & Garden | 1.72× | ||
| 16 | Iittala | Home & Garden | 1.71× | ||
| 17 | Marimekko | Home & Garden | 1.70× | ||
| 18 | Tanssii tähtien kanssa | Movies & TV | 1.66× | ||
| 19 | Garden | Home & Garden | 1.60× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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