A data profile of the people who buy, follow and care about Otava (publisher) in Finland — modelled from more than twelve digital signal sources. Otava (publisher) has an estimated audience of 714,252 people in Finland.
Otava (publisher) has an estimated audience of 714,252 people in Finland. 71.2% are female, 28.8% are male, average age 51.0. Top brand affinities: IKEA, LinkedIn, Renewable energy, Sustainable energy, Organic food.
Top brand affinities include IKEA, LinkedIn, Renewable energy, with strongest over-indexing on IKEA (1.6× the country average).
Demographically, the Otava (publisher) audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Otava (publisher) fan in Finland is more female, around 51.0 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Otava (publisher) profile in Finland.
71.2% are female, 28.8% are male, average age 51.0.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 51.0 |
| Estimated audience size | 714,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 7% | |
| 30-39 | 11% | |
| 40-49 | 21% | |
| 50+ | 57% |
of the worldwide Otava (publisher) audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 93.2% |
| United States | 1.4% |
| Germany | 0.8% |
The strongest cross-interests of the Otava (publisher) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.47× | ||
| 02 | Renewable energy | Business & Career | 2.17× | ||
| 03 | Innovation | Business & Career | 2.13× | ||
| 04 | E-books | Literature | 2.03× | ||
| 05 | Solar energy | Home & Garden | 1.93× | ||
| 06 | Tradition | Politics & Society | 1.82× | ||
| 07 | Flea market | Home & Garden | 1.80× | ||
| 08 | Museum | Arts & Culture | 1.78× | ||
| 09 | Organic food | Food & Beverages | 1.75× | ||
| 10 | Internet & Social Media | 1.71× | |||
| 11 | Podcast | Music & Radio | 1.71× | ||
| 12 | Classical music | Music & Radio | 1.70× | ||
| 13 | IKEA | Home & Garden | 1.60× | ||
| 14 | Discount stores | Shopping | 1.60× | ||
| 15 | Physical therapy | Business & Career | 1.59× | ||
| 16 | Art museum | Arts & Culture | 1.59× | ||
| 17 | Home Appliances | Home & Garden | 1.58× | ||
| 18 | Car rentals | Cars & Mobility | 1.57× | ||
| 19 | Schlager music | Music & Radio | 1.53× | ||
| 20 | Momondo | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.38× | |
| Convenience Orientation | PREMIUM | 2.07× | |
| Tradition | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Urban Lifestyle | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Otava (publisher). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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