A data profile of the people who buy, follow and care about Home Appliances in Finland — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 853,752 people in Finland.
Home Appliances has an estimated audience of 853,752 people in Finland. 57.0% are female, 43.0% are male, average age 47.5. Top brand affinities: MTV3, IKEA, Nordea, Danske Bank, Biltema.
Top brand affinities include MTV3, IKEA, Nordea, with strongest over-indexing on MTV3 (1.54× the country average).
Demographically, the Home Appliances audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Home Appliances fan in Finland is more female, around 47.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for MTV3.
The key figures that characterise the Home Appliances profile in Finland.
57.0% are female, 43.0% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 47.5 |
| Estimated audience size | 853,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Home Appliances audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electrolux | Home & Garden | 3.92× | ||
| 02 | Vacuum cleaner | Home & Garden | 3.29× | ||
| 03 | Specsavers | Shopping | 2.65× | ||
| 04 | Danske Bank | Business & Career | 2.14× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.87× | ||
| 06 | IKEA | Home & Garden | 1.71× | ||
| 07 | Cottage | Travel & Leisure | 1.68× | ||
| 08 | Terrace (building) | Home & Garden | 1.65× | ||
| 09 | Nordea | Business & Career | 1.64× | ||
| 10 | Škoda Auto | Cars & Mobility | 1.64× | ||
| 11 | Clas Ohlson | Shopping | 1.59× | ||
| 12 | Biltema | Business & Career | 1.58× | ||
| 13 | Tanssii tähtien kanssa | Movies & TV | 1.58× | ||
| 14 | Holiday cottage | Travel & Leisure | 1.55× | ||
| 15 | JYSK | Home & Garden | 1.55× | ||
| 16 | Terraced house | Home & Garden | 1.55× | ||
| 17 | Villa | Travel & Leisure | 1.55× | ||
| 18 | MTV3 | Movies & TV | 1.54× | ||
| 19 | Summer house | Travel & Leisure | 1.54× | ||
| 20 | K-rauta | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Social Media Usage | JOY | 0.99× | |
| Need for Security | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.45× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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