A data profile of the people who buy, follow and care about Škoda Auto in Finland — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 664,610 people in Finland.
Škoda Auto has an estimated audience of 664,610 people in Finland. 45.6% are female, 54.4% are male, average age 41.1. Top brand affinities: Family car, Used car, Biltema, Hatchback, Plug-in hybrid.
Top brand affinities include Family car, Used car, Biltema, with strongest over-indexing on Family car (9.95× the country average).
Demographically, the Škoda Auto audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Škoda Auto fan in Finland is balanced, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Family car.
The key figures that characterise the Škoda Auto profile in Finland.
45.6% are female, 54.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.1 |
| Estimated audience size | 664,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 9.95× | ||
| 02 | Škoda Octavia | Cars & Mobility | 8.51× | ||
| 03 | Hatchback | Cars & Mobility | 7.09× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 5.96× | ||
| 05 | Used car | Cars & Mobility | 5.68× | ||
| 06 | Peugeot | Cars & Mobility | 5.19× | ||
| 07 | Hybrid electric vehicle | Cars & Mobility | 4.91× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 4.84× | ||
| 09 | Auto mechanic | Cars & Mobility | 3.84× | ||
| 10 | Volkswagen | Cars & Mobility | 3.43× | ||
| 11 | Hybrids | Cars & Mobility | 3.13× | ||
| 12 | SUVs | Cars & Mobility | 3.07× | ||
| 13 | Driving | Cars & Mobility | 2.79× | ||
| 14 | Biltema | Business & Career | 2.56× | ||
| 15 | Kalle Rovanperä | Sports | 2.48× | ||
| 16 | Bauhaus | Shopping | 2.31× | ||
| 17 | Valtteri Bottas | Sports | 2.25× | ||
| 18 | Finland | Travel & Leisure | 1.72× | ||
| 19 | Kauppalehti | News | 1.64× | ||
| 20 | Ice Hockey World Championships | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.30× | |
| Social Media Usage | JOY | 1.59× | |
| Need for Security | CONSERVATISM | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.64× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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