A data profile of the people who buy, follow and care about Home Appliances in Belgium — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 1,958,165 people in Belgium.
The average Home Appliances fan in Belgium is 46.5 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Hainaut, Antwerp.
Top brand affinities include Colruyt (supermarket), Aldi, Hubo, with strongest over-indexing on Colruyt (supermarket) (1.95× the country average).
Demographically, the Home Appliances audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Home Appliances fan in Belgium is more female, around 46.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Home Appliances profile in Belgium.
56.6% are female, 43.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 46.5 |
| Estimated audience size | 1,958,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Home Appliances audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.11× | |
| 02 | Walloon Brabant | ~60K | 1.09× | |
| 03 | Province of Namur | ~100K | 1.05× | |
| 04 | Flemish Brabant | ~200K | 0.99× | |
| 05 | Limburg | ~90K | 0.98× | |
| 06 | Liege | ~200K | 0.97× | |
| 07 | East Flanders | ~200K | 0.96× | |
| 08 | Hainaut | ~200K | 0.96× | |
| 09 | West Flanders | ~200K | 0.96× | |
| 10 | Antwerp | ~200K | 0.94× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Household goods | Home & Garden | 3.62× | ||
| 02 | Efficient energy use | Technology & Electronics | 3.18× | ||
| 03 | Kitchenware | Home & Garden | 3.01× | ||
| 04 | Garden furniture | Home & Garden | 2.41× | ||
| 05 | Bedroom | Home & Garden | 2.16× | ||
| 06 | Bathroom | Home & Garden | 2.04× | ||
| 07 | Aldi | Shopping | 1.98× | ||
| 08 | Colruyt (supermarket) | Food & Beverages | 1.95× | ||
| 09 | Bed | Home & Garden | 1.93× | ||
| 10 | Renovation | Home & Garden | 1.91× | ||
| 11 | Hubo | Shopping | 1.84× | ||
| 12 | Apartment | Business & Career | 1.76× | ||
| 13 | Kruidvat | Shopping | 1.75× | ||
| 14 | Kitchen | Home & Garden | 1.73× | ||
| 15 | Garden | Home & Garden | 1.71× | ||
| 16 | IKEA | Home & Garden | 1.66× | ||
| 17 | Furniture | Home & Garden | 1.63× | ||
| 18 | Immoweb | Home & Garden | 1.62× | ||
| 19 | Lidl | Shopping | 1.61× | ||
| 20 | Brico | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Travelling | THRILL | 1.19× | |
| Pet Ownership | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Design Affinity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.87× |
Home Appliances has an estimated audience of 1,958,165 people in Belgium, concentrated in East Flanders and Hainaut.
56.6% of Home Appliances fans are female, 43.4% are male, with an average age of 46.5 years.
Home Appliances fans show strongest brand affinity for Colruyt (supermarket) (1.95×), Aldi (1.98×), and Hubo (1.84×) over the country average.
Home Appliances fans in Belgium are most concentrated in East Flanders (reach ~200K), Hainaut (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on Aldi (1.98×), Hubo (1.84×), IKEA (1.66×), and Kruidvat (1.75×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.