A data profile of the people who buy, follow and care about Garden in Belgium — modelled from more than twelve digital signal sources. Garden has an estimated audience of 3,810,331 people in Belgium.
Garden has an estimated audience of 3,810,331 people in Belgium. 58.2% are female, 41.8% are male, average age 45.6. Top brand affinities: Renovation, Home Appliances, Zoo, Modern architecture, Danish design.
Top brand affinities include Renovation, Home Appliances, Zoo, with strongest over-indexing on Renovation (1.55× the country average).
Demographically, the Garden audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Garden fan in Belgium is more female, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Garden profile in Belgium.
58.2% are female, 41.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 45.6 |
| Estimated audience size | 3,810,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Garden audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 2.08× | ||
| 02 | Danish design | Home & Garden | 2.03× | ||
| 03 | Child development | Business & Career | 1.85× | ||
| 04 | Flower bouquet | Home & Garden | 1.75× | ||
| 05 | Microwave oven | Home & Garden | 1.74× | ||
| 06 | Home Appliances | Home & Garden | 1.71× | ||
| 07 | Modern architecture | Arts & Culture | 1.69× | ||
| 08 | Zoo | Kids & Family | 1.65× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 1.62× | ||
| 10 | Photovoltaics | Home & Garden | 1.61× | ||
| 11 | Solar power | Home & Garden | 1.60× | ||
| 12 | Handmade | Home & Garden | 1.60× | ||
| 13 | COS | Shopping | 1.60× | ||
| 14 | Garden centre | Home & Garden | 1.58× | ||
| 15 | Stradivarius | Shopping | 1.58× | ||
| 16 | Boho-chic | Fashion & Accessoires | 1.56× | ||
| 17 | Renovation | Home & Garden | 1.55× | ||
| 18 | Efficient energy use | Technology & Electronics | 1.53× | ||
| 19 | Fair trade | Business & Career | 1.52× | ||
| 20 | Summer house | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Quality Awareness | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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