A data profile of the people who buy, follow and care about Modern architecture in Belgium — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 1,321,386 people in Belgium.
The average Modern architecture fan in Belgium is 43.1 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, East Flanders.
Top brand affinities include IKEA, Hubo, Immoweb, with strongest over-indexing on IKEA (1.61× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Modern architecture fan in Belgium is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Modern architecture profile in Belgium.
59.3% are female, 40.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 43.1 |
| Estimated audience size | 1,321,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Modern architecture audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~100K | 1.22× | |
| 02 | Brussels | ~100K | 1.17× | |
| 03 | Province of Namur | ~60K | 1.04× | |
| 04 | Hainaut | ~100K | 1.01× | |
| 05 | Walloon Brabant | ~30K | 1.00× | |
| 06 | Luxembourg | ~30K | 1.00× | |
| 07 | Flemish Brabant | ~100K | 0.99× | |
| 08 | West Flanders | ~100K | 0.95× | |
| 09 | Limburg | ~60K | 0.93× | |
| 10 | East Flanders | ~100K | 0.89× | |
| 11 | Antwerp | ~100K | 0.88× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primark | Shopping | 1.81× | ||
| 02 | Chair | Home & Garden | 1.79× | ||
| 03 | Bathroom | Home & Garden | 1.75× | ||
| 04 | Gardening | Home & Garden | 1.70× | ||
| 05 | Garden | Home & Garden | 1.69× | ||
| 06 | H&M | Shopping | 1.65× | ||
| 07 | Zara | Shopping | 1.65× | ||
| 08 | Hubo | Shopping | 1.64× | ||
| 09 | AliExpress | Shopping | 1.63× | ||
| 10 | IKEA | Home & Garden | 1.61× | ||
| 11 | Albert Heijn | Shopping | 1.61× | ||
| 12 | Aveve | Business & Career | 1.61× | ||
| 13 | Building | Home & Garden | 1.60× | ||
| 14 | Flower | Home & Garden | 1.59× | ||
| 15 | Bed | Home & Garden | 1.59× | ||
| 16 | Bol.com | Shopping | 1.58× | ||
| 17 | Intermarché | Shopping | 1.58× | ||
| 18 | TUI | Travel & Leisure | 1.56× | ||
| 19 | Sun | Travel & Leisure | 1.53× | ||
| 20 | Immoweb | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Social Media Usage | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Sustainability | BALANCE | 1.02× | |
| Urban Lifestyle | OPEN | 1.06× |
Modern architecture has an estimated audience of 1,321,386 people in Belgium, concentrated in Hainaut and Liege.
59.3% of Modern architecture fans are female, 40.7% are male, with an average age of 43.1 years.
Modern architecture fans show strongest brand affinity for IKEA (1.61×), Hubo (1.64×), and Immoweb (1.5×) over the country average.
Modern architecture fans in Belgium are most concentrated in Hainaut (reach ~100K), Liege (reach ~100K), and East Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Hubo (1.64×), Immoweb (1.5×), Albert Heijn (1.61×), and Garden (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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