A data profile of the people who buy, follow and care about Hubo in Belgium — modelled from more than twelve digital signal sources. Hubo has an estimated audience of 6,342,853 people in Belgium.
The average Hubo fan in Belgium is 44.2 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Antwerp.
Top brand affinities include Brico Dépôt, Brico, Mr. Bricolage, with strongest over-indexing on Brico Dépôt (12.1× the country average).
Demographically, the Hubo audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Hubo fan in Belgium is balanced, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Hubo profile in Belgium.
47.5% are female, 52.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 44.2 |
| Estimated audience size | 6,342,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Hubo audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 81.4% |
| Netherlands | 11.2% |
| France | 1.8% |
Where the Hubo audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~900K | 1.47× | |
| 02 | Liege | ~700K | 1.36× | |
| 03 | Province of Namur | ~400K | 1.26× | |
| 04 | Luxembourg | ~200K | 1.10× | |
| 05 | Antwerp | ~700K | 1.06× | |
| 06 | East Flanders | ~700K | 1.00× | |
| 07 | Limburg | ~300K | 1.00× | |
| 08 | West Flanders | ~500K | 0.92× | |
| 09 | Flemish Brabant | ~400K | 0.74× | |
| 10 | Walloon Brabant | ~100K | 0.66× | |
| 11 | Brussels | ~200K | 0.43× |
The strongest cross-interests of the Hubo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 12.10× | ||
| 02 | Mr. Bricolage | Shopping | 4.34× | ||
| 03 | Lawn mower | Home & Garden | 2.99× | ||
| 04 | Media Markt | Shopping | 2.42× | ||
| 05 | Garden centre | Home & Garden | 2.21× | ||
| 06 | Carpentry | Home & Garden | 2.20× | ||
| 07 | Brico | Home & Garden | 2.12× | ||
| 08 | Grilling | Food & Beverages | 2.04× | ||
| 09 | HVAC | Home & Garden | 2.04× | ||
| 10 | Renovation | Home & Garden | 1.97× | ||
| 11 | Custom motorcycle | Cars & Mobility | 1.91× | ||
| 12 | Home Appliances | Home & Garden | 1.84× | ||
| 13 | Solar energy | Home & Garden | 1.77× | ||
| 14 | Innovation | Business & Career | 1.76× | ||
| 15 | Renewable energy | Business & Career | 1.66× | ||
| 16 | Modern architecture | Arts & Culture | 1.64× | ||
| 17 | Home improvement | Home & Garden | 1.61× | ||
| 18 | Hypermarket | Shopping | 1.59× | ||
| 19 | Shopping malls | Shopping | 1.54× | ||
| 20 | Fnac | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.58× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Extroversion | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Hubo's target market in Belgium covers an estimated 6,342,853 people, concentrated in Hainaut and Liege.
47.5% of the Hubo audience are female, 52.5% are male, with an average age of 44.2 years.
Hubo fans show strongest brand affinity for Brico Dépôt (12.1×), Brico (2.12×), and Mr. Bricolage (4.34×) over the country average.
Hubo fans in Belgium are most concentrated in Hainaut (reach ~900K), Liege (reach ~700K), and Antwerp (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hubo itself, the audience over-indexes on Brico (2.12×), Mr. Bricolage (4.34×), Renovation (1.97×), and Home improvement (1.61×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hubo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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