A data profile of the people who buy, follow and care about Hypermarket in Belgium — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 1,485,092 people in Belgium.
Hypermarket has an estimated audience of 1,485,092 people in Belgium. 61.9% are female, 38.1% are male, average age 45.5. Top brand affinities: Colruyt (supermarket), Aldi, Kruidvat, Lidl, Hubo.
Top brand affinities include Colruyt (supermarket), Aldi, Kruidvat, with strongest over-indexing on Colruyt (supermarket) (2.08× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Hypermarket fan in Belgium is more female, around 45.5 years old, with strong Pet Ownership tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Hypermarket profile in Belgium.
61.9% are female, 38.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.5 |
| Estimated audience size | 1,485,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Hypermarket audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auchan | Shopping | 3.24× | ||
| 02 | Big-box store | Shopping | 3.03× | ||
| 03 | Sports Direct | Fashion & Accessoires | 3.00× | ||
| 04 | Grocery store | Food & Beverages | 2.57× | ||
| 05 | Intermarché | Shopping | 2.44× | ||
| 06 | Kiabi | Fashion & Accessoires | 2.37× | ||
| 07 | Le Pain Quotidien | Food & Beverages | 2.27× | ||
| 08 | Colruyt (supermarket) | Food & Beverages | 2.08× | ||
| 09 | C&A | Shopping | 2.03× | ||
| 10 | Aldi | Shopping | 2.00× | ||
| 11 | Kruidvat | Shopping | 1.97× | ||
| 12 | Hardware store | Home & Garden | 1.89× | ||
| 13 | Bedding | Home & Garden | 1.88× | ||
| 14 | Brico | Home & Garden | 1.75× | ||
| 15 | Lidl | Shopping | 1.70× | ||
| 16 | Hubo | Shopping | 1.59× | ||
| 17 | Orange (UK) | Technology & Electronics | 1.57× | ||
| 18 | Albert Heijn | Shopping | 1.56× | ||
| 19 | Orange | Technology & Electronics | 1.54× | ||
| 20 | Immoweb | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.15× | |
| Travelling | THRILL | 1.03× | |
| Early Adopter Mentality | POWER | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Design Affinity | PREMIUM | 0.54× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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