A data profile of the people who buy, follow and care about Boutiques in Belgium — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 3,024,936 people in Belgium.
The average Boutiques fan in Belgium is 44.5 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, West Flanders.
Top brand affinities include Nondestructive testing, Home Decoration & Design, Beauty Makeup, with strongest over-indexing on Nondestructive testing (1.69× the country average).
Demographically, the Boutiques audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Boutiques fan in Belgium is more female, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nondestructive testing.
The key figures that characterise the Boutiques profile in Belgium.
68.1% are female, 31.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 44.5 |
| Estimated audience size | 3,024,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Boutiques audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~300K | 1.26× | |
| 02 | Brussels | ~300K | 1.25× | |
| 03 | Hainaut | ~400K | 1.20× | |
| 04 | West Flanders | ~300K | 1.09× | |
| 05 | Province of Namur | ~200K | 1.06× | |
| 06 | Luxembourg | ~80K | 1.01× | |
| 07 | Walloon Brabant | ~80K | 0.99× | |
| 08 | Antwerp | ~300K | 0.89× | |
| 09 | Flemish Brabant | ~200K | 0.85× | |
| 10 | Limburg | ~100K | 0.76× | |
| 11 | East Flanders | ~200K | 0.73× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beau Monde | News | 1.98× | ||
| 02 | Terracotta | Home & Garden | 1.96× | ||
| 03 | Montbéliard | Travel & Leisure | 1.90× | ||
| 04 | Belfort | Travel & Leisure | 1.84× | ||
| 05 | university maryland | Business & Career | 1.77× | ||
| 06 | My Jewellery | Shopping | 1.77× | ||
| 07 | S.Oliver | Fashion & Accessoires | 1.76× | ||
| 08 | Commode | Home & Garden | 1.71× | ||
| 09 | Nondestructive testing | Business & Career | 1.69× | ||
| 10 | Women's fashion | Fashion & Accessoires | 1.69× | ||
| 11 | Beauty Makeup | Beauty & Wellness | 1.67× | ||
| 12 | Kartell | Home & Garden | 1.67× | ||
| 13 | Maje | Shopping | 1.62× | ||
| 14 | Makeup &hair | Beauty & Wellness | 1.62× | ||
| 15 | Golden Goose | Fashion & Accessoires | 1.62× | ||
| 16 | Pull & Bear | Fashion & Accessoires | 1.59× | ||
| 17 | IBooks | Technology & Electronics | 1.56× | ||
| 18 | Bobbies | Fashion & Accessoires | 1.55× | ||
| 19 | Home Decoration & Design | Home & Garden | 1.54× | ||
| 20 | Chest of drawers | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Pet Ownership | JOY | 1.07× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.72× | |
| Patriotism | CONSERVATISM | 0.90× |
Boutiques has an estimated audience of 3,024,936 people in Belgium, concentrated in Hainaut and Liege.
68.1% of Boutiques fans are female, 31.9% are male, with an average age of 44.5 years.
Boutiques fans show strongest brand affinity for Nondestructive testing (1.69×), Home Decoration & Design (1.54×), and Beauty Makeup (1.67×) over the country average.
Boutiques fans in Belgium are most concentrated in Hainaut (reach ~400K), Liege (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Home Decoration & Design (1.54×), Beauty Makeup (1.67×), Maje (1.62×), and university maryland (1.77×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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