A data profile of the people who buy, follow and care about Boutiques in Netherlands — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 3,369,817 people in Netherlands.
The average Boutiques fan in Netherlands is 44.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Scapino, Uniqlo, Home Design, with strongest over-indexing on Scapino (2.51× the country average).
Demographically, the Boutiques audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boutiques fan in Netherlands is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Scapino.
The key figures that characterise the Boutiques profile in Netherlands.
71.1% are female, 28.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.0 |
| Estimated audience size | 3,369,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Boutiques audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~300K | 3.03× | |
| 02 | Groningen | ~200K | 1.95× | |
| 03 | North Holland | ~600K | 0.99× | |
| 04 | Limburg | ~200K | 0.90× | |
| 05 | Zuid-Holland | ~600K | 0.80× | |
| 06 | North Brabant | ~400K | 0.74× | |
| 07 | Zeeland | ~50K | 0.73× | |
| 08 | Overijssel | ~200K | 0.72× | |
| 09 | Drenthe | ~70K | 0.71× | |
| 10 | Gelderland | ~300K | 0.67× | |
| 11 | Utrecht | ~200K | 0.67× | |
| 12 | Friesland | ~90K | 0.67× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.76× | ||
| 02 | Shoeby | Shopping | 2.71× | ||
| 03 | Scapino | Fashion & Accessoires | 2.51× | ||
| 04 | Stradivarius | Shopping | 2.47× | ||
| 05 | Loods 5 | Home & Garden | 2.43× | ||
| 06 | Bershka | Shopping | 2.33× | ||
| 07 | MS Mode | Fashion & Accessoires | 2.22× | ||
| 08 | Blokker | Technology & Electronics | 2.22× | ||
| 09 | Home Design | Home & Garden | 2.21× | ||
| 10 | JYSK | Home & Garden | 2.08× | ||
| 11 | Garden furniture | Home & Garden | 2.02× | ||
| 12 | WE Fashion | Fashion & Accessoires | 2.00× | ||
| 13 | MSN | News | 1.93× | ||
| 14 | Bruna (company) | Literature | 1.85× | ||
| 15 | Italy | Travel & Leisure | 1.74× | ||
| 16 | Discounting | Shopping | 1.69× | ||
| 17 | Adventure | Travel & Leisure | 1.64× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 19 | Nice | Travel & Leisure | 1.60× | ||
| 20 | Drop shipping | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Need for Security | CONSERVATISM | 1.74× | |
| Design Affinity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Sustainability | BALANCE | 0.77× | |
| Urban Lifestyle | OPEN | 0.91× |
Boutiques has an estimated audience of 3,369,817 people in Netherlands, concentrated in Zuid-Holland and North Holland.
71.1% of Boutiques fans are female, 28.9% are male, with an average age of 44.0 years.
Boutiques fans show strongest brand affinity for Scapino (2.51×), Uniqlo (2.76×), and Home Design (2.21×) over the country average.
Boutiques fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Uniqlo (2.76×), Home Design (2.21×), Stradivarius (2.47×), and MS Mode (2.22×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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