A data profile of the people who buy, follow and care about Adventure in Netherlands — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 3,173,456 people in Netherlands.
The average Adventure fan in Netherlands is 43.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Lidl, Primark, IKEA, with strongest over-indexing on Lidl (2.15× the country average).
Demographically, the Adventure audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Travelling, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Adventure fan in Netherlands is balanced, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Lidl.
The key figures that characterise the Adventure profile in Netherlands.
50.1% are female, 49.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.4 |
| Estimated audience size | 3,173,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Adventure audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~200K | 1.41× | |
| 02 | North Holland | ~700K | 1.20× | |
| 03 | North Brabant | ~600K | 1.10× | |
| 04 | Zuid-Holland | ~800K | 1.07× | |
| 05 | Gelderland | ~400K | 1.00× | |
| 06 | Flevoland | ~90K | 1.00× | |
| 07 | Overijssel | ~200K | 0.95× | |
| 08 | Zeeland | ~60K | 0.94× | |
| 09 | Utrecht | ~200K | 0.93× | |
| 10 | Limburg | ~200K | 0.92× | |
| 11 | Drenthe | ~80K | 0.82× | |
| 12 | Groningen | ~90K | 0.80× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.68× | ||
| 02 | Sunweb | Travel & Leisure | 3.03× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.89× | ||
| 04 | Primark | Shopping | 2.62× | ||
| 05 | Wildlife photography | Technology & Electronics | 2.48× | ||
| 06 | Lidl | Shopping | 2.15× | ||
| 07 | Garden centre | Home & Garden | 2.00× | ||
| 08 | H&M | Shopping | 1.93× | ||
| 09 | Coupons | Shopping | 1.91× | ||
| 10 | Home Appliances | Home & Garden | 1.79× | ||
| 11 | Voetbalprimeur | Sports | 1.78× | ||
| 12 | Voetbal International | Sports | 1.78× | ||
| 13 | voetbalzone | Sports | 1.74× | ||
| 14 | AliExpress | Shopping | 1.72× | ||
| 15 | Documentary movies | Movies & TV | 1.72× | ||
| 16 | IKEA | Home & Garden | 1.69× | ||
| 17 | Shopping malls | Shopping | 1.67× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 19 | Cooking | Food & Beverages | 1.54× | ||
| 20 | Theme parks | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.72× | |
| Tradition | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
Adventure has an estimated audience of 3,173,456 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.1% of Adventure fans are female, 49.9% are male, with an average age of 43.4 years.
Adventure fans show strongest brand affinity for Lidl (2.15×), Primark (2.62×), and IKEA (1.69×) over the country average.
Adventure fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Primark (2.62×), IKEA (1.69×), Voetbalprimeur (1.78×), and H&M (1.93×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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