Rascasse Audience Intelligence

Theme parks Audience in Netherlands

A data profile of the people who buy, follow and care about Theme parks in Netherlands — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 3,088,363 people in Netherlands.

The average Theme parks fan in Netherlands is 43.9 years old, more female, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include HEMA, Kruidvat, postcode loterij, with strongest over-indexing on HEMA (1.62× the country average).

Demographically, the Theme parks audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Theme parks fan in Netherlands is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for HEMA.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Theme parks profile in Netherlands.

Audience size
3.1M
in Netherlands
Gender
63.5%
36.5% male
Age
43.9
average years
Country rank
#276
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theme parks fans

63.5% are female, 36.5% are male, average age 43.9.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Theme parks audience in Netherlands
MetricValue
Female63.5%
Male36.5%
Average age43.9
Estimated audience size3,088,363
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Theme parks audience in Netherlands
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Theme parks audience comes from Netherlands.

Worldwide audience distribution share by country for Theme parks
CountryShare
United States23.1%
Japan8.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theme parks audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Theme parks fans by region: top regions in Netherlands
#RegionReachAffinity×
01Groningen~300K2.59×
02Flevoland~100K1.30×
03North Holland~600K1.14×
04North Brabant~500K1.02×
05Limburg~200K0.99×
06Zuid-Holland~600K0.89×
07Utrecht~200K0.82×
08Zeeland~50K0.81×
09Overijssel~200K0.78×
10Drenthe~70K0.78×
11Friesland~90K0.76×
12Gelderland~300K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theme parks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theme parks audience
#·InterestCategoryAffinity×
01Center ParcsTravel & Leisure2.09×
02ScapinoFashion & Accessoires1.98×
03MS ModeFashion & Accessoires1.86×
04C&AShopping1.85×
05LibellePets & Animals1.84×
06Bruna (company)Literature1.81×
07Primary educationKids & Family1.80×
08postcode loterijGames1.78×
09Garden centreHome & Garden1.75×
10Van der Valk (company)Travel & Leisure1.73×
11EtosHealth1.72×
12CottageTravel & Leisure1.72×
13NiceTravel & Leisure1.66×
14Children's clothingFashion & Accessoires1.63×
15Social DealPolitics & Society1.63×
16HEMAShopping1.62×
17Marco BorsatoMusic & Radio1.57×
18Dirk van den BroekFood & Beverages1.56×
19KruidvatShopping1.54×
20AdventureTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theme parks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Theme parks audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
Need for SecurityCONSERVATISM1.39×
Design AffinityPREMIUM1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Theme parks audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
PatriotismCONSERVATISM0.82×
Social Media UsageJOY0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Theme parks have in Netherlands?

Theme parks has an estimated audience of 3,088,363 people in Netherlands, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Theme parks fans?

63.5% of Theme parks fans are female, 36.5% are male, with an average age of 43.9 years.

03

Which brands do Theme parks fans like most?

Theme parks fans show strongest brand affinity for HEMA (1.62×), Kruidvat (1.54×), and postcode loterij (1.78×) over the country average.

04

Where do Theme parks fans live in Netherlands?

Theme parks fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Theme parks fans also like?

Beyond Theme parks itself, the audience over-indexes on Kruidvat (1.54×), postcode loterij (1.78×), Etos (1.72×), and Center Parcs (2.09×) compared to the Netherlands average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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