A data profile of the people who buy, follow and care about Theme parks in Netherlands — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 3,088,363 people in Netherlands.
The average Theme parks fan in Netherlands is 43.9 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include HEMA, Kruidvat, postcode loterij, with strongest over-indexing on HEMA (1.62× the country average).
Demographically, the Theme parks audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Theme parks fan in Netherlands is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for HEMA.
The key figures that characterise the Theme parks profile in Netherlands.
63.5% are female, 36.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 43.9 |
| Estimated audience size | 3,088,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Theme parks audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~300K | 2.59× | |
| 02 | Flevoland | ~100K | 1.30× | |
| 03 | North Holland | ~600K | 1.14× | |
| 04 | North Brabant | ~500K | 1.02× | |
| 05 | Limburg | ~200K | 0.99× | |
| 06 | Zuid-Holland | ~600K | 0.89× | |
| 07 | Utrecht | ~200K | 0.82× | |
| 08 | Zeeland | ~50K | 0.81× | |
| 09 | Overijssel | ~200K | 0.78× | |
| 10 | Drenthe | ~70K | 0.78× | |
| 11 | Friesland | ~90K | 0.76× | |
| 12 | Gelderland | ~300K | 0.75× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Center Parcs | Travel & Leisure | 2.09× | ||
| 02 | Scapino | Fashion & Accessoires | 1.98× | ||
| 03 | MS Mode | Fashion & Accessoires | 1.86× | ||
| 04 | C&A | Shopping | 1.85× | ||
| 05 | Libelle | Pets & Animals | 1.84× | ||
| 06 | Bruna (company) | Literature | 1.81× | ||
| 07 | Primary education | Kids & Family | 1.80× | ||
| 08 | postcode loterij | Games | 1.78× | ||
| 09 | Garden centre | Home & Garden | 1.75× | ||
| 10 | Van der Valk (company) | Travel & Leisure | 1.73× | ||
| 11 | Etos | Health | 1.72× | ||
| 12 | Cottage | Travel & Leisure | 1.72× | ||
| 13 | Nice | Travel & Leisure | 1.66× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 15 | Social Deal | Politics & Society | 1.63× | ||
| 16 | HEMA | Shopping | 1.62× | ||
| 17 | Marco Borsato | Music & Radio | 1.57× | ||
| 18 | Dirk van den Broek | Food & Beverages | 1.56× | ||
| 19 | Kruidvat | Shopping | 1.54× | ||
| 20 | Adventure | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.88× |
Theme parks has an estimated audience of 3,088,363 people in Netherlands, concentrated in North Holland and Zuid-Holland.
63.5% of Theme parks fans are female, 36.5% are male, with an average age of 43.9 years.
Theme parks fans show strongest brand affinity for HEMA (1.62×), Kruidvat (1.54×), and postcode loterij (1.78×) over the country average.
Theme parks fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Kruidvat (1.54×), postcode loterij (1.78×), Etos (1.72×), and Center Parcs (2.09×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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