A data profile of the people who buy, follow and care about Primary education in Netherlands — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 2,003,102 people in Netherlands.
Primary education has an estimated audience of 2,003,102 people in Netherlands. 71.9% are female, 28.1% are male, average age 41.6. Top brand affinities: Child development, Jumbo (supermarket), IKEA, Albert Heijn, Lidl.
Top brand affinities include Child development, Jumbo (supermarket), IKEA, with strongest over-indexing on Child development (5.53× the country average).
Demographically, the Primary education audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Primary education fan in Netherlands is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Child development.
The key figures that characterise the Primary education profile in Netherlands.
71.9% are female, 28.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 41.6 |
| Estimated audience size | 2,003,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Primary education audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 10.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Primary education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Educational toy | Kids & Family | 7.20× | ||
| 02 | Primary school | Kids & Family | 6.80× | ||
| 03 | Child development | Business & Career | 5.53× | ||
| 04 | Kindergarten | Kids & Family | 5.00× | ||
| 05 | Child safety seat | Kids & Family | 4.87× | ||
| 06 | Lego | Kids & Family | 2.46× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.45× | ||
| 08 | Jumbo (supermarket) | Shopping | 2.18× | ||
| 09 | IKEA | Home & Garden | 1.99× | ||
| 10 | Internet & Social Media | 1.93× | |||
| 11 | Lidl | Shopping | 1.89× | ||
| 12 | Albert Heijn | Shopping | 1.88× | ||
| 13 | Rabobank | Business & Career | 1.84× | ||
| 14 | voetbalzone | Sports | 1.82× | ||
| 15 | Hornbach | Shopping | 1.78× | ||
| 16 | Primark | Shopping | 1.78× | ||
| 17 | Aldi | Shopping | 1.76× | ||
| 18 | H&M | Shopping | 1.71× | ||
| 19 | Kruidvat | Shopping | 1.69× | ||
| 20 | Voetbalprimeur | Sports | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.96× | |
| Community Orientation | OPEN | 1.71× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Pet Ownership | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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