A data profile of the people who buy, follow and care about Primary education in United Kingdom — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 5,684,401 people in United Kingdom.
The average Primary education fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Volunteering, Hobby, Child care, with strongest over-indexing on Volunteering (3.04× the country average).
Demographically, the Primary education audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Primary education fan in United Kingdom is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Primary education profile in United Kingdom.
75.3% are female, 24.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 41.1 |
| Estimated audience size | 5,684,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Primary education audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 10.6% |
| Brazil | 5.6% |
Where the Primary education audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.28× | |
| 02 | Yorkshire and the Humber | ~500K | 1.04× | |
| 03 | North East | ~200K | 1.04× | |
| 04 | Wales | ~300K | 1.03× | |
| 05 | East of England | ~500K | 1.02× | |
| 06 | Scotland | ~500K | 1.01× | |
| 07 | Northern Ireland | ~200K | 1.00× | |
| 08 | South West | ~500K | 0.98× | |
| 09 | East Midlands | ~400K | 0.98× | |
| 10 | South East | ~700K | 0.92× | |
| 11 | England | ~4.5M | 0.89× | |
| 12 | North West | ~500K | 0.88× |
The strongest cross-interests of the Primary education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 4.21× | ||
| 02 | Adoption | Kids & Family | 3.96× | ||
| 03 | Child care | Kids & Family | 3.37× | ||
| 04 | Volunteering | Politics & Society | 3.04× | ||
| 05 | Wikipedia | Internet & Social Media | 2.54× | ||
| 06 | Mother's Day | Kids & Family | 2.54× | ||
| 07 | Garden centre | Home & Garden | 2.40× | ||
| 08 | Refrigerator | Home & Garden | 2.34× | ||
| 09 | Lego | Kids & Family | 2.26× | ||
| 10 | Hobby | Home & Garden | 2.19× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.14× | ||
| 12 | Aldi | Shopping | 2.01× | ||
| 13 | IKEA | Home & Garden | 1.96× | ||
| 14 | Lidl | Shopping | 1.91× | ||
| 15 | Internet & Social Media | 1.78× | |||
| 16 | Kitchen | Home & Garden | 1.77× | ||
| 17 | Distilled beverage | Food & Beverages | 1.76× | ||
| 18 | Weddings | Kids & Family | 1.73× | ||
| 19 | Supermarket | Shopping | 1.67× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.76× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 0.87× |
Primary education has an estimated audience of 5,684,401 people in United Kingdom, concentrated in England and South East.
75.3% of Primary education fans are female, 24.7% are male, with an average age of 41.1 years.
Primary education fans show strongest brand affinity for Volunteering (3.04×), Hobby (2.19×), and Child care (3.37×) over the country average.
Primary education fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Primary education itself, the audience over-indexes on Hobby (2.19×), Child care (3.37×), Baby food (4.21×), and Aldi (2.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.