A data profile of the people who buy, follow and care about Camping in Netherlands — modelled from more than twelve digital signal sources. Camping has an estimated audience of 4,367,724 people in Netherlands.
The average Camping fan in Netherlands is 46.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include postcode loterij, Cottage, Libelle, with strongest over-indexing on postcode loterij (1.53× the country average).
Demographically, the Camping audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Camping fan in Netherlands is balanced, around 46.3 years old, with strong Design Affinity tendencies and a notable affinity for postcode loterij.
The key figures that characterise the Camping profile in Netherlands.
54.7% are female, 45.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.3 |
| Estimated audience size | 4,367,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Camping audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~400K | 1.40× | |
| 02 | Gelderland | ~700K | 1.25× | |
| 03 | Drenthe | ~200K | 1.22× | |
| 04 | Friesland | ~200K | 1.15× | |
| 05 | Utrecht | ~400K | 1.08× | |
| 06 | North Brabant | ~700K | 1.04× | |
| 07 | Zeeland | ~100K | 1.04× | |
| 08 | Groningen | ~100K | 0.88× | |
| 09 | Limburg | ~200K | 0.79× | |
| 10 | North Holland | ~600K | 0.74× | |
| 11 | Flevoland | ~90K | 0.74× | |
| 12 | Zuid-Holland | ~700K | 0.72× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel trailer | Cars & Mobility | 2.20× | ||
| 02 | Bungalow | Home & Garden | 1.97× | ||
| 03 | Campsite | Travel & Leisure | 1.93× | ||
| 04 | Cottage | Travel & Leisure | 1.90× | ||
| 05 | Holiday cottage | Travel & Leisure | 1.84× | ||
| 06 | Summer house | Travel & Leisure | 1.84× | ||
| 07 | Libelle | Pets & Animals | 1.79× | ||
| 08 | Pension | Business & Career | 1.72× | ||
| 09 | Garden centre | Home & Garden | 1.66× | ||
| 10 | Bed and breakfast | Travel & Leisure | 1.64× | ||
| 11 | Primary education | Kids & Family | 1.63× | ||
| 12 | RVs | Cars & Mobility | 1.60× | ||
| 13 | Center Parcs | Travel & Leisure | 1.58× | ||
| 14 | Sinterklaas | Travel & Leisure | 1.56× | ||
| 15 | Solar panel | Home & Garden | 1.55× | ||
| 16 | Sustainable energy | Home & Garden | 1.55× | ||
| 17 | postcode loterij | Games | 1.53× | ||
| 18 | Bruna (company) | Literature | 1.52× | ||
| 19 | Garden furniture | Home & Garden | 1.51× | ||
| 20 | Solar power | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.87× |
Camping has an estimated audience of 4,367,724 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
54.7% of Camping fans are female, 45.3% are male, with an average age of 46.3 years.
Camping fans show strongest brand affinity for postcode loterij (1.53×), Cottage (1.9×), and Libelle (1.79×) over the country average.
Camping fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Brabant (reach ~700K), and Gelderland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Cottage (1.9×), Libelle (1.79×), Holiday cottage (1.84×), and RVs (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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