A data profile of the people who buy, follow and care about Italy in Netherlands — modelled from more than twelve digital signal sources. Italy has an estimated audience of 2,480,815 people in Netherlands.
Italy has an estimated audience of 2,480,815 people in Netherlands. 57.4% are female, 42.6% are male, average age 41.6. Top brand affinities: YouTube, Lidl, Primark, Cooking, Bol.com.
Top brand affinities include YouTube, Lidl, Primark, with strongest over-indexing on YouTube (1.53× the country average).
Demographically, the Italy audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Italy fan in Netherlands is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the Italy profile in Netherlands.
57.4% are female, 42.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.6 |
| Estimated audience size | 2,480,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Italy audience comes from Netherlands.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 4.20× | ||
| 02 | Sunweb | Travel & Leisure | 3.23× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.85× | ||
| 04 | Primark | Shopping | 2.24× | ||
| 05 | Bol.com | Shopping | 1.98× | ||
| 06 | Documentary movies | Movies & TV | 1.98× | ||
| 07 | Cooking | Food & Beverages | 1.93× | ||
| 08 | Coupons | Shopping | 1.93× | ||
| 09 | Lidl | Shopping | 1.83× | ||
| 10 | Rock music | Music & Radio | 1.83× | ||
| 11 | AliExpress | Shopping | 1.81× | ||
| 12 | Pop music | Music & Radio | 1.81× | ||
| 13 | Comedy movies | Movies & TV | 1.77× | ||
| 14 | Veganism | Food & Beverages | 1.76× | ||
| 15 | Hip hop music | Music & Radio | 1.76× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.74× | ||
| 17 | Voetbalprimeur | Sports | 1.69× | ||
| 18 | Voetbal International | Sports | 1.65× | ||
| 19 | voetbalzone | Sports | 1.64× | ||
| 20 | YouTube | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.25× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.81× | |
| Pet Ownership | JOY | 0.93× | |
| Convenience Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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