Italy Audience in United States

Italy has an estimated audience of 27,871,849 people in United States. 57.5% are female, 42.5% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Hobby Lobby, Honda HR-V, FIFA World Cup, Do it yourself (DIY).

The average Italy fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Hobby Lobby, Honda HR-V, with strongest over-indexing on Kia Sportage (21.35× the country average). Demographically, the Italy audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Italy fans

Demographic split for Italy audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.7
Estimated audience size27,871,849

Audience persona

The typical Italy fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Italy in United States
RegionReachAffinity
California3,710,7071.21×
Texas2,684,6971.12×
Florida2,296,9851.22×
New York2,069,0401.33×
Illinois1,016,8861.1×
Pennsylvania989,1121.05×
New Jersey954,0371.35×
Georgia907,5711.06×
North Carolina849,1861.01×
Virginia776,0071.14×
Ohio770,8410.9×
Michigan741,7341.02×
Massachusetts705,7051.29×
Washington676,8841.21×
Arizona676,5321.19×
Colorado509,6271.16×
Tennessee506,0010.91×
Maryland499,4051.04×
Indiana461,6820.91×
Minnesota416,2161.04×
Missouri397,3530.88×
Wisconsin395,5450.94×
Connecticut392,2831.4×
South Carolina389,1070.93×
Oregon361,5441.13×
Alabama352,2630.9×
Louisiana301,8300.84×
Nevada296,6721.1×
Kentucky290,2580.83×
Utah268,7041.08×
Oklahoma257,1850.83×
Iowa188,7040.82×
Kansas186,7010.85×
Arkansas177,9380.77×
Mississippi172,6800.75×
Idaho134,4490.96×
New Mexico129,0560.92×
Hawaii119,8561×
Nebraska115,0190.82×
New Hampshire114,9561.05×
Maine104,6521.05×
Washington, District of Columbia102,2681.22×
West Virginia97,5700.75×
Rhode Island97,2181.1×
Delaware66,9210.87×
Montana66,7920.86×
Alaska61,1501.03×
Vermont46,8110.96×
South Dakota44,7340.69×
North Dakota41,5740.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Italy audience
BrandAffinityCategory
Kia Sportage21.35×Cars & Mobility
Hobby Lobby2.2×Home & Garden
Honda HR-V14.23×Cars & Mobility
FIFA World Cup2.13×Sports
Do it yourself (DIY)1.71×Home & Garden
Aldi1.95×Shopping
Houston Astros4.11×Sports
Pre-school playgroup15.48×Kids & Family
southwest airlines2.51×Travel & Leisure
Premier League3.36×Sports
Texas Roadhouse1.73×Food & Beverages
High school2.35×Business & Career
House music2.73×Music & Radio
Best Buy1.68×Shopping
Eyebrow2.77×Beauty & Wellness
Palestine6.95×Travel & Leisure
Dollar General1.54×Shopping
Nail art2.87×Beauty & Wellness
Los Angeles Dodgers2.79×Sports
Taco Bell1.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Italy audience
TraitClusterScore
Design AffinityPREMIUM1.49
SustainabilityBALANCE1.43
DIY MentalityTHRILL1.29
Luxury OrientationPREMIUM1.25
CreativityOPEN1.16
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Italy
CountryShare
Italy16.8%
United States11.9%
Germany5.0%

See Italy audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Italy have in United States?

Italy has an estimated audience of 27,871,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Italy fans?

57.5% of Italy fans are female, 42.5% are male, with an average age of 38.7 years.

Which brands do Italy fans like most?

Italy fans show strongest brand affinity for Kia Sportage (21.35×), Hobby Lobby (2.2×), and Honda HR-V (14.23×) over the country average.

Where do Italy fans live in United States?

Italy fans in United States are most concentrated in California (reach 3,710,707), Texas (reach 2,684,697), and Florida (reach 2,296,985). These three regions account for the largest share of the active audience.

What other brands do Italy fans also like?

Beyond Italy itself, the audience over-indexes on Hobby Lobby (2.2×), Honda HR-V (14.23×), FIFA World Cup (2.13×), and Do it yourself (DIY) (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.