Rascasse Audience Intelligence

Italy Audience in United States

A data profile of the people who buy, follow and care about Italy in United States — modelled from more than twelve digital signal sources. Italy has an estimated audience of 27,871,849 people in United States.

#7among Country in United States#50among POI in United States#88in Travel & Leisure

The average Italy fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, FIFA World Cup, IKEA, with strongest over-indexing on Pinterest (1.61× the country average).

Demographically, the Italy audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Italy fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italy profile in United States.

Audience size
27.9M
in United States
Gender
57.5%♀
42.5% male
Age
38.7
average years
Country rank
#1047
POI in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italy fans

57.5% are female, 42.5% are male, average age 38.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Italy audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.7
Estimated audience size27,871,849
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Italy audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Italy audience comes from United States.

Worldwide audience distribution share by country for Italy
CountryShare
Italy16.8%
United States11.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italy audience in United States is strongest.

Fig. 05

Top regions by affinity

Italy fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~400K1.36×
02New Jersey~900K1.32×
03Massachusetts~700K1.24×
04New York~2M1.23×
05California~3.5M1.15×
06Washington~600K1.15×
07Florida~2M1.13×
08Washington, District of Columbia~100K1.13×
09Texas~2.5M1.12×
10Virginia~800K1.12×
11Arizona~600K1.11×
12Oregon~400K1.10×
13Utah~300K1.10×
14Rhode Island~100K1.10×
15Colorado~500K1.09×
16Pennsylvania~1M1.07×
17Illinois~1M1.07×
18New Hampshire~100K1.07×
19Maine~100K1.07×
20Alaska~60K1.04×
21Minnesota~400K1.03×
22Nevada~300K1.02×
23Idaho~100K1.02×
24Georgia~900K1.01×
25Vermont~50K1.00×
26North Carolina~800K0.99×
27Maryland~500K0.99×
28Michigan~700K0.98×
29Hawaii~100K0.98×
30South Carolina~400K0.97×
31Wisconsin~400K0.97×
32Montana~70K0.95×
33New Mexico~100K0.94×
34Ohio~800K0.93×
35Delaware~70K0.93×
36Indiana~500K0.91×
37Missouri~400K0.90×
38Nebraska~100K0.90×
39Tennessee~500K0.89×
40Alabama~300K0.89×
41Louisiana~300K0.88×
42Kansas~200K0.88×
43Kentucky~300K0.87×
44Oklahoma~300K0.86×
45Iowa~200K0.85×
46South Dakota~50K0.85×
47North Dakota~50K0.84×
48Arkansas~200K0.82×
49West Virginia~100K0.78×
50Mississippi~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Italy, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italy audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV3.27×
02QVCMovies & TV2.53×
03High schoolBusiness & Career2.22×
04Nail artBeauty & Wellness2.19×
05InnovationBusiness & Career2.04×
06Bath and BodyworksShopping2.02×
07IKEAHome & Garden1.96×
08Dog harnessPets & Animals1.94×
09FedExBusiness & Career1.89×
10Electric guitarMusic & Radio1.75×
11CookbookFood & Beverages1.72×
12Dog walkingPets & Animals1.69×
13TV game showsMovies & TV1.69×
14PinterestInternet & Social Media1.61×
15Musical instrumentMusic & Radio1.61×
16TV talkshowsMovies & TV1.59×
17FIFA World CupSports1.58×
18Swimming poolSports1.52×
19AirbnbTravel & Leisure1.51×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Family OrientationCONSERVATISM1.34×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
TraditionCONSERVATISM0.88×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italy have in United States?

Italy has an estimated audience of 27,871,849 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Italy fans?

57.5% of Italy fans are female, 42.5% are male, with an average age of 38.7 years.

03

Which brands do Italy fans like most?

Italy fans show strongest brand affinity for Pinterest (1.61×), FIFA World Cup (1.58×), and IKEA (1.96×) over the country average.

04

Where do Italy fans live in United States?

Italy fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Italy fans also like?

Beyond Italy itself, the audience over-indexes on FIFA World Cup (1.58×), IKEA (1.96×), Anne Hathaway (3.27×), and High school (2.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Italy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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