A data profile of the people who buy, follow and care about Orange (UK) in Belgium — modelled from more than twelve digital signal sources. Orange (UK) has an estimated audience of 1,631,863 people in Belgium.
The average Orange (UK) fan in Belgium is 37.0 years old, more male, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Carrefour, Telecommunication, Fnac, with strongest over-indexing on Carrefour (1.64× the country average).
Demographically, the Orange (UK) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Orange (UK) fan in Belgium is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Carrefour.
The key figures that characterise the Orange (UK) profile in Belgium.
43.7% are female, 56.3% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 37.0 |
| Estimated audience size | 1,631,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 10% |
Where the Orange (UK) audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~300K | 1.55× | |
| 02 | Liege | ~200K | 1.41× | |
| 03 | Brussels | ~100K | 1.27× | |
| 04 | Province of Namur | ~90K | 1.17× | |
| 05 | Luxembourg | ~40K | 0.95× | |
| 06 | Antwerp | ~100K | 0.85× | |
| 07 | Flemish Brabant | ~100K | 0.82× | |
| 08 | West Flanders | ~100K | 0.81× | |
| 09 | East Flanders | ~100K | 0.76× | |
| 10 | Limburg | ~60K | 0.76× | |
| 11 | Walloon Brabant | ~30K | 0.65× |
The strongest cross-interests of the Orange (UK) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orange (fruit) | Food & Beverages | 3.11× | ||
| 02 | Garmin | Technology & Electronics | 2.95× | ||
| 03 | Nestlé | Food & Beverages | 2.74× | ||
| 04 | Dough | Food & Beverages | 2.31× | ||
| 05 | Voucher | Shopping | 2.18× | ||
| 06 | Domino's Pizza | Food & Beverages | 1.83× | ||
| 07 | Telecommunication | Technology & Electronics | 1.73× | ||
| 08 | Stuttgart | Travel & Leisure | 1.71× | ||
| 09 | Milk | Food & Beverages | 1.70× | ||
| 10 | Carrefour | Shopping | 1.64× | ||
| 11 | Le Monde | News | 1.63× | ||
| 12 | Fnac | Shopping | 1.61× | ||
| 13 | Hypermarket | Shopping | 1.57× | ||
| 14 | FlixBus | Cars & Mobility | 1.57× | ||
| 15 | Pizza Hut | Food & Beverages | 1.56× | ||
| 16 | Samsung | Technology & Electronics | 1.56× | ||
| 17 | Solar energy | Home & Garden | 1.54× | ||
| 18 | Desserts | Food & Beverages | 1.53× | ||
| 19 | Pizza | Food & Beverages | 1.53× | ||
| 20 | Burger King | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Orange (UK)'s target market in Belgium covers an estimated 1,631,863 people, concentrated in Hainaut and Liege.
43.7% of the Orange (UK) audience are female, 56.3% are male, with an average age of 37.0 years.
Orange (UK) fans show strongest brand affinity for Carrefour (1.64×), Telecommunication (1.73×), and Fnac (1.61×) over the country average.
Orange (UK) fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Brussels (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Orange (UK) itself, the audience over-indexes on Telecommunication (1.73×), Fnac (1.61×), Desserts (1.53×), and Burger King (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Orange (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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