A data profile of the people who buy, follow and care about Burger King in Belgium — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 2,019,214 people in Belgium.
The average Burger King fan in Belgium is 39.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, Liege.
Top brand affinities include McDonald's, Temu, Pizza Hut, with strongest over-indexing on McDonald's (3.0× the country average).
Demographically, the Burger King audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Burger King fan in Belgium is balanced, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for McDonald's.
The key figures that characterise the Burger King profile in Belgium.
53.6% are female, 46.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.4 |
| Estimated audience size | 2,019,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Burger King audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Province of Namur | ~100K | 1.25× | |
| 02 | Hainaut | ~200K | 1.16× | |
| 03 | Liege | ~200K | 1.16× | |
| 04 | Antwerp | ~200K | 1.15× | |
| 05 | Brussels | ~200K | 1.12× | |
| 06 | Walloon Brabant | ~50K | 0.97× | |
| 07 | West Flanders | ~200K | 0.92× | |
| 08 | Luxembourg | ~50K | 0.90× | |
| 09 | Flemish Brabant | ~200K | 0.88× | |
| 10 | Limburg | ~70K | 0.77× | |
| 11 | East Flanders | ~200K | 0.73× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 6.08× | ||
| 02 | Temu | Shopping | 3.47× | ||
| 03 | Pizza Hut | Food & Beverages | 3.21× | ||
| 04 | McDonald's | Food & Beverages | 3.00× | ||
| 05 | Domino's Pizza | Food & Beverages | 2.81× | ||
| 06 | Starbucks | Food & Beverages | 2.69× | ||
| 07 | French fries | Food & Beverages | 2.61× | ||
| 08 | Hamburger | Food & Beverages | 2.60× | ||
| 09 | KFC | Food & Beverages | 2.55× | ||
| 10 | Cash Converters | Business & Career | 2.46× | ||
| 11 | Intermarché | Shopping | 2.12× | ||
| 12 | Sporza | Sports | 2.06× | ||
| 13 | Soccer | Sports | 1.63× | ||
| 14 | RTBF Sport | Sports | 1.60× | ||
| 15 | Video games | Games | 1.57× | ||
| 16 | Kinepolis | Movies & TV | 1.56× | ||
| 17 | Barbecue | Food & Beverages | 1.54× | ||
| 18 | UEFA Champions League | Sports | 1.54× | ||
| 19 | FIFA World Cup | Sports | 1.53× | ||
| 20 | Albert Heijn | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.58× | |
| Design Affinity | PREMIUM | 1.33× | |
| Social Media Usage | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Travelling | THRILL | 1.04× | |
| Patriotism | CONSERVATISM | 1.13× |
Burger King's target market in Belgium covers an estimated 2,019,214 people, concentrated in Hainaut and Antwerp.
53.6% of the Burger King audience are female, 46.4% are male, with an average age of 39.4 years.
Burger King fans show strongest brand affinity for McDonald's (3.0×), Temu (3.47×), and Pizza Hut (3.21×) over the country average.
Burger King fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~200K), and Liege (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on Temu (3.47×), Pizza Hut (3.21×), Albert Heijn (1.52×), and Soccer (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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