Orange (UK) Audience in Germany
Orange (UK) has an estimated audience of 326,819 people in Germany. 28.7% are female, 71.3% are male, average age 23.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Defeat Depression, alejandro fantino.
The average Orange (UK) fan in Germany is 23.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Defeat Depression, alejandro fantino, with strongest over-indexing on Defeat Depression (1.51× the country average). Demographically, the Orange (UK) audience skews more male with an average age of 23.7, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Orange (UK) fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 23.7 |
| Estimated audience size | 326,819 |
Audience persona
The typical Orange (UK) fan in Germany is more male, around 23.7 years old, with strong Family Orientation tendencies and a notable affinity for Defeat Depression.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,979 | 1.1× |
| Bayern | 57,688 | 1.1× |
| Baden-Württemberg | 51,131 | 1.15× |
| Hessen | 32,740 | 1.31× |
| Niedersachsen | 28,825 | 0.91× |
| Rheinland-Pfalz | 18,060 | 1.1× |
| Berlin | 15,848 | 1.08× |
| Sachsen | 13,979 | 0.87× |
| Brandenburg | 9,345 | 0.92× |
| Schleswig-Holstein | 9,136 | 0.78× |
| Hamburg | 7,427 | 1.01× |
| Thüringen | 6,602 | 0.79× |
| Saarland | 6,493 | 1.62× |
| Sachsen-Anhalt | 5,937 | 0.7× |
| Mecklenburg-Vorpommern | 4,413 | 0.71× |
| Bremen | 2,362 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Defeat Depression | 1.51× | Health |
| alejandro fantino | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 53.3% |
| Spain | 9.3% |
| Poland | 9.1% |
See Orange (UK) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orange (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.