Orange (UK) Target Market in Germany
A data profile of the people who buy, follow and care about Orange (UK) in Germany — modelled from more than twelve digital signal sources. Orange (UK) has an estimated audience of 329,845 people in Germany.
The average Orange (UK) fan in Germany is 23.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Idris Elba, CHECK24, Ellie Goulding, with strongest over-indexing on Idris Elba (11.26× the country average).
Demographically, the Orange (UK) audience skews more male with an average age of 23.7, and over-indexes on personality traits such as Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
The typical Orange (UK) fan in Germany is more male, around 23.7 years old, with strong Family Orientation tendencies and a notable affinity for Idris Elba.
At a glance
The key figures that characterise the Orange (UK) profile in Germany.
Search interest · 12-month trend
Customer demographics of Orange (UK)
28.7% are female, 71.3% are male, average age 23.7.
Gender split
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 23.7 |
| Estimated audience size | 329,845 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 63% | |
| 20-29 | 26% | |
| 30-39 | 11% | |
| 40-49 | 0% | |
| 50+ | 0% |
Geography
Where the Orange (UK) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~7K | 1.68× | |
| 02 | Hessen | ~30K | 1.30× | |
| 03 | Baden-Württemberg | ~50K | 1.13× | |
| 04 | Rheinland-Pfalz | ~20K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.09× | |
| 06 | Bayern | ~60K | 1.07× | |
| 07 | Berlin | ~20K | 1.03× | |
| 08 | Hamburg | ~7K | 0.98× | |
| 09 | Brandenburg | ~9K | 0.92× | |
| 10 | Niedersachsen | ~30K | 0.90× | |
| 11 | Bremen | ~2K | 0.88× | |
| 12 | Sachsen | ~10K | 0.87× | |
| 13 | Thüringen | ~7K | 0.82× | |
| 14 | Schleswig-Holstein | ~9K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.73× | |
| 16 | Sachsen-Anhalt | ~6K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Orange (UK) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ellie Goulding | Music & Radio | 13.86× | ||
| 02 | Idris Elba | Movies & TV | 11.26× | ||
| 03 | CHECK24 | Business & Career | 2.30× | ||
| 04 | Vehicle audio | Cars & Mobility | 2.05× | ||
| 05 | Tupac Shakur | Music & Radio | 1.78× | ||
| 06 | Migos | Music & Radio | 1.72× | ||
| 07 | Kelly Clarkson | Music & Radio | 1.63× | ||
| 08 | Dr. Dre | Music & Radio | 1.59× | ||
| 09 | Land Rover Discovery Sport | Cars & Mobility | 1.56× | ||
| 10 | The Notorious B.I.G. | Music & Radio | 1.55× | ||
| 11 | Finding Nemo | Movies & TV | 1.52× | ||
| 12 | Clash of Clans | Games | 1.51× |
Personality of the Orange (UK) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.09× |
Frequently asked questions
Who is Orange (UK)'s target market in Germany?
Orange (UK)'s target market in Germany covers an estimated 329,845 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orange (UK) customers?
28.7% of the Orange (UK) audience are female, 71.3% are male, with an average age of 23.7 years.
Which brands do Orange (UK) fans like most?
Orange (UK) fans show strongest brand affinity for Idris Elba (11.26×), CHECK24 (2.3×), and Ellie Goulding (13.86×) over the country average.
Where do Orange (UK) fans live in Germany?
Orange (UK) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Orange (UK) fans also like?
Beyond Orange (UK) itself, the audience over-indexes on CHECK24 (2.3×), Ellie Goulding (13.86×), Clash of Clans (1.51×), and Finding Nemo (1.52×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Orange (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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