Orange (UK) Audience in Germany
Orange (UK) has an estimated audience of 326,819 people in Germany. 28.7% are female, 71.3% are male, average age 23.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, Idris Elba, Ellie Goulding, Black Mirror (TV series), Wix.com.
The average Orange (UK) fan in Germany is 23.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, Idris Elba, Ellie Goulding, with strongest over-indexing on CHECK24 (2.71× the country average). Demographically, the Orange (UK) audience skews more male with an average age of 23.7, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Orange (UK) fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 23.7 |
| Estimated audience size | 326,819 |
Audience persona
The typical Orange (UK) fan in Germany is more male, around 23.7 years old, with strong Family Orientation tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,979 | 1.1× |
| Bayern | 57,688 | 1.1× |
| Baden-Württemberg | 51,131 | 1.15× |
| Hessen | 32,740 | 1.31× |
| Niedersachsen | 28,825 | 0.91× |
| Rheinland-Pfalz | 18,060 | 1.1× |
| Berlin | 15,848 | 1.08× |
| Sachsen | 13,979 | 0.87× |
| Brandenburg | 9,345 | 0.92× |
| Schleswig-Holstein | 9,136 | 0.78× |
| Hamburg | 7,427 | 1.01× |
| Thüringen | 6,602 | 0.79× |
| Saarland | 6,493 | 1.62× |
| Sachsen-Anhalt | 5,937 | 0.7× |
| Mecklenburg-Vorpommern | 4,413 | 0.71× |
| Bremen | 2,362 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 2.71× | Business & Career |
| Idris Elba | 11.05× | Movies & TV |
| Ellie Goulding | 14.82× | Music & Radio |
| Black Mirror (TV series) | 1.51× | Movies & TV |
| Wix.com | 1.6× | Technology & Electronics |
| Ricky Martin | 1.68× | Music & Radio |
| Migos | 2.3× | Music & Radio |
| Kelly Clarkson | 1.71× | Music & Radio |
| Tupac Shakur | 1.93× | Music & Radio |
| Dr. Dre | 1.69× | Music & Radio |
| Land Rover Discovery Sport | 1.63× | Cars & Mobility |
| Vehicle audio | 1.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 53.3% |
| Spain | 9.3% |
| Poland | 9.1% |
See Orange (UK) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Orange (UK) have in Germany?
Orange (UK) has an estimated audience of 326,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orange (UK) fans?
28.7% of Orange (UK) fans are female, 71.3% are male, with an average age of 23.7 years.
Which brands do Orange (UK) fans like most?
Orange (UK) fans show strongest brand affinity for CHECK24 (2.71×), Idris Elba (11.05×), and Ellie Goulding (14.82×) over the country average.
Where do Orange (UK) fans live in Germany?
Orange (UK) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,979), Bayern (reach 57,688), and Baden-Württemberg (reach 51,131). These three regions account for the largest share of the active audience.
What other brands do Orange (UK) fans also like?
Beyond Orange (UK) itself, the audience over-indexes on Idris Elba (11.05×), Ellie Goulding (14.82×), Black Mirror (TV series) (1.51×), and Wix.com (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orange (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.