Rascasse Audience Intelligence

Kelly Clarkson Audience in Germany

A data profile of the people who buy, follow and care about Kelly Clarkson in Germany — modelled from more than twelve digital signal sources. Kelly Clarkson has an estimated audience of 380,604 people in Germany.

#170among Singer-songwriter in Germany#2964among Person in Germany#1767in Music & Radio

The average Kelly Clarkson fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Jackson, Natalie Portman, Sex and the City (film), with strongest over-indexing on Michael Jackson (4.73× the country average).

Demographically, the Kelly Clarkson audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kelly Clarkson fan in Germany is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Michael Jackson.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Clarkson profile in Germany.

Audience size
381K
in Germany
Gender
65.8%♀
34.2% male
Age
33.0
average years
Country rank
#14582
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Clarkson fans

65.8% are female, 34.2% are male, average age 33.0.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Kelly Clarkson audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age33.0
Estimated audience size380,604
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Kelly Clarkson audience in Germany
Age bracketShare%
16-1944%
20-2914%
30-3913%
40-4916%
50+13%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Kelly Clarkson audience comes from Germany.

Worldwide audience distribution share by country for Kelly Clarkson
CountryShare
Canada23.5%
Germany11.8%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Clarkson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kelly Clarkson fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.25×
02Nordrhein-Westfalen~90K1.06×
03Hamburg~9K1.06×
04Rheinland-Pfalz~20K1.03×
05Berlin~20K1.03×
06Schleswig-Holstein~10K1.02×
07Bayern~60K1.01×
08Niedersachsen~40K1.01×
09Hessen~30K1.01×
10Sachsen~20K0.99×
11Saarland~5K0.99×
12Baden-Württemberg~50K0.94×
13Thüringen~9K0.93×
14Bremen~3K0.92×
15Brandenburg~10K0.91×
16Mecklenburg-Vorpommern~6K0.89×
Fig. 06

Affinity by region

Affinity by region — Kelly Clarkson, Germany
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Clarkson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Clarkson audience
#·InterestCategoryAffinity×
01Sex and the City (film)Movies & TV13.98×
02Alanis MorissetteMusic & Radio13.42×
03Michael BubléMusic & Radio12.92×
04Kylie MinogueMusic & Radio11.07×
05RoxetteMusic & Radio10.95×
06Natalie PortmanMovies & TV9.71×
07Lenny KravitzMusic & Radio9.65×
08Nelly FurtadoMusic & Radio8.30×
09Julia RobertsMovies & TV8.23×
10Harry StylesMusic & Radio7.96×
11Charlize TheronMovies & TV7.75×
12Kristen StewartMovies & TV7.22×
13Rod StewartMusic & Radio7.06×
14Johnny DeppMovies & TV6.84×
15Billie EilishMusic & Radio6.65×
16Dua LipaMusic & Radio5.87×
17Michael JacksonMusic & Radio4.73×
18Bonnie TylerMusic & Radio4.53×
19Brad PittMovies & TV4.38×
20Taylor SwiftMusic & Radio3.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Clarkson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Clarkson audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.29×
Community OrientationOPEN1.22×
Design AffinityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Clarkson audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
DIY MentalityTHRILL0.81×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Clarkson have in Germany?

Kelly Clarkson has an estimated audience of 380,604 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kelly Clarkson fans?

65.8% of Kelly Clarkson fans are female, 34.2% are male, with an average age of 33.0 years.

03

Which brands do Kelly Clarkson fans like most?

Kelly Clarkson fans show strongest brand affinity for Michael Jackson (4.73×), Natalie Portman (9.71×), and Sex and the City (film) (13.98×) over the country average.

04

Where do Kelly Clarkson fans live in Germany?

Kelly Clarkson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Clarkson fans also like?

Beyond Kelly Clarkson itself, the audience over-indexes on Natalie Portman (9.71×), Sex and the City (film) (13.98×), Nelly Furtado (8.3×), and Julia Roberts (8.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Kelly Clarkson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kelly Clarkson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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