Kelly Clarkson Audience in Germany
Kelly Clarkson has an estimated audience of 378,220 people in Germany. 65.8% are female, 34.2% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City (film), Natalie Portman, Nelly Furtado, Julia Roberts, Harry Styles.
The average Kelly Clarkson fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City (film), Natalie Portman, Nelly Furtado, with strongest over-indexing on Sex and the City (film) (13.98× the country average). Demographically, the Kelly Clarkson audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Kelly Clarkson fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 33.0 |
| Estimated audience size | 378,220 |
Audience persona
The typical Kelly Clarkson fan in Germany is more female, around 33.0 years old, with strong Tradition tendencies and a notable affinity for Sex and the City (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,941 | 1.07× |
| Bayern | 63,467 | 1.04× |
| Baden-Württemberg | 49,181 | 0.95× |
| Niedersachsen | 37,328 | 1.02× |
| Hessen | 30,032 | 1.04× |
| Rheinland-Pfalz | 19,324 | 1.02× |
| Berlin | 18,417 | 1.09× |
| Sachsen | 18,410 | 0.99× |
| Schleswig-Holstein | 13,889 | 1.02× |
| Sachsen-Anhalt | 11,682 | 1.19× |
| Brandenburg | 10,210 | 0.87× |
| Hamburg | 9,353 | 1.09× |
| Thüringen | 8,694 | 0.9× |
| Mecklenburg-Vorpommern | 5,824 | 0.81× |
| Saarland | 4,606 | 0.99× |
| Bremen | 2,876 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City (film) | 13.98× | Movies & TV |
| Natalie Portman | 9.71× | Movies & TV |
| Nelly Furtado | 8.3× | Music & Radio |
| Julia Roberts | 8.23× | Movies & TV |
| Harry Styles | 7.96× | Music & Radio |
| Billie Eilish | 6.65× | Music & Radio |
| Johnny Depp | 6.84× | Movies & TV |
| Kylie Minogue | 11.07× | Music & Radio |
| Michael Jackson | 4.73× | Music & Radio |
| Roxette | 10.95× | Music & Radio |
| Alanis Morissette | 13.42× | Music & Radio |
| Charlize Theron | 7.75× | Movies & TV |
| Rod Stewart | 7.06× | Music & Radio |
| Taylor Swift | 3.8× | Music & Radio |
| Brad Pitt | 4.38× | Movies & TV |
| Kristen Stewart | 7.22× | Movies & TV |
| Harry Potter | 1.54× | Movies & TV |
| Dua Lipa | 5.87× | Music & Radio |
| Lenny Kravitz | 9.65× | Music & Radio |
| Avril Lavigne | 8.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.61 |
| Community Orientation | OPEN | 1.49 |
| Urban Lifestyle | OPEN | 1.38 |
| Convenience Orientation | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| Canada | 7.2% |
| United Kingdom | 5.4% |
See Kelly Clarkson audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Kelly Clarkson have in Germany?
Kelly Clarkson has an estimated audience of 378,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kelly Clarkson fans?
65.8% of Kelly Clarkson fans are female, 34.2% are male, with an average age of 33.0 years.
Which brands do Kelly Clarkson fans like most?
Kelly Clarkson fans show strongest brand affinity for Sex and the City (film) (13.98×), Natalie Portman (9.71×), and Nelly Furtado (8.3×) over the country average.
Where do Kelly Clarkson fans live in Germany?
Kelly Clarkson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,941), Bayern (reach 63,467), and Baden-Württemberg (reach 49,181). These three regions account for the largest share of the active audience.
What other brands do Kelly Clarkson fans also like?
Beyond Kelly Clarkson itself, the audience over-indexes on Natalie Portman (9.71×), Nelly Furtado (8.3×), Julia Roberts (8.23×), and Harry Styles (7.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kelly Clarkson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.