Rascasse Audience Intelligence

Kelly Clarkson Audience in United States

A data profile of the people who buy, follow and care about Kelly Clarkson in United States — modelled from more than twelve digital signal sources. Kelly Clarkson has an estimated audience of 9,822 people in United States.

#4758among Singer-songwriter in United States#40337among Person in United States#24886in Music & Radio

The average Kelly Clarkson fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, The Voice, Lily Allen, with strongest over-indexing on Urban Dictionary (7.75× the country average).

Demographically, the Kelly Clarkson audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Clarkson fan in United States is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for Urban Dictionary.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Clarkson profile in United States.

Audience size
10K
in United States
Gender
75.2%♀
24.8% male
Age
39.1
average years
Country rank
#143192
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Clarkson fans

75.2% are female, 24.8% are male, average age 39.1.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Kelly Clarkson audience in United States
MetricValue
Female75.2%
Male24.8%
Average age39.1
Estimated audience size9,822
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Kelly Clarkson audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Kelly Clarkson audience comes from United States.

Worldwide audience distribution share by country for Kelly Clarkson
CountryShare
Canada23.5%
Germany11.8%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Clarkson audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Clarkson fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.20×
02Oklahoma~90K1.20×
03Tennessee~200K1.18×
04Vermont~10K1.17×
05Missouri~100K1.14×
06Kentucky~100K1.14×
07Iowa~60K1.13×
08Pennsylvania~300K1.12×
09West Virginia~40K1.11×
10Arizona~200K1.09×
11Wisconsin~100K1.08×
12Maine~30K1.08×
13Indiana~100K1.07×
14Montana~20K1.07×
15Ohio~200K1.06×
16Kansas~60K1.06×
17Michigan~200K1.05×
18South Carolina~100K1.05×
19Connecticut~70K1.05×
20Arkansas~60K1.05×
21Minnesota~100K1.03×
22Idaho~40K1.03×
23Rhode Island~20K1.03×
24New Mexico~30K1.01×
25North Carolina~200K1.00×
26Louisiana~90K1.00×
27Nebraska~30K1.00×
28New Hampshire~30K1.00×
29Utah~60K0.99×
30Illinois~200K0.98×
31Alaska~10K0.98×
32North Dakota~10K0.97×
33Georgia~200K0.95×
34Mississippi~50K0.95×
35Delaware~20K0.95×
36Texas~600K0.94×
37Virginia~200K0.94×
38Oregon~70K0.94×
39New Jersey~200K0.93×
40South Dakota~10K0.93×
41Massachusetts~100K0.92×
42Maryland~100K0.91×
43New York~300K0.90×
44Washington~100K0.90×
45Hawaii~30K0.90×
46Florida~400K0.89×
47Colorado~100K0.88×
48Nevada~60K0.86×
49California~600K0.84×
50Washington, District of Columbia~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Kelly Clarkson, United States
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Clarkson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Clarkson audience
#·InterestCategoryAffinity×
01Ashlee SimpsonMusic & Radio12.64×
02Bridgit MendlerMovies & TV11.63×
03Billy Ray CyrusMusic & Radio11.05×
04Lily AllenMusic & Radio10.07×
05The VoiceMovies & TV9.59×
06Urban DictionaryInternet & Social Media7.75×
07Meghan TrainorMusic & Radio6.47×
08GmailInternet & Social Media2.26×
09VirtuePolitics & Society2.13×
10GodPolitics & Society1.92×
11CraftsHome & Garden1.85×
12ReligionBusiness & Career1.73×
13KnowledgeBusiness & Career1.72×
14PinterestInternet & Social Media1.71×
15BooksLiterature1.63×
16HistoryLiterature1.63×
17Current eventsArts & Culture1.58×
18Social mediaBusiness & Career1.57×
19Pop musicMusic & Radio1.52×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Clarkson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Clarkson audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.54×
Community OrientationOPEN1.47×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Clarkson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.87×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Clarkson have in United States?

Kelly Clarkson has an estimated audience of 9,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kelly Clarkson fans?

75.2% of Kelly Clarkson fans are female, 24.8% are male, with an average age of 39.1 years.

03

Which brands do Kelly Clarkson fans like most?

Kelly Clarkson fans show strongest brand affinity for Urban Dictionary (7.75×), The Voice (9.59×), and Lily Allen (10.07×) over the country average.

04

Where do Kelly Clarkson fans live in United States?

Kelly Clarkson fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Clarkson fans also like?

Beyond Kelly Clarkson itself, the audience over-indexes on The Voice (9.59×), Lily Allen (10.07×), Billy Ray Cyrus (11.05×), and Crafts (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Kelly Clarkson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Clarkson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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