Kelly Clarkson Audience in United States

Kelly Clarkson logo

Kelly Clarkson has an estimated audience of 6,857,577 people in United States. 75.2% are female, 24.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Urban Dictionary, The Voice, Lily Allen, Billy Ray Cyrus, Crafts.

The average Kelly Clarkson fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Dictionary, The Voice, Lily Allen, with strongest over-indexing on Urban Dictionary (7.75× the country average). Demographically, the Kelly Clarkson audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kelly Clarkson fans

Demographic split for Kelly Clarkson audience in United States
MetricValue
Female75.2%
Male24.8%
Average age39.1
Estimated audience size6,857,577

Audience persona

The typical Kelly Clarkson fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Urban Dictionary.

Top regions in United States

Top regions ranked by reach for Kelly Clarkson in United States
RegionReachAffinity
California663,7770.88×
Texas587,2131×
Florida420,7090.91×
New York364,7900.95×
Pennsylvania267,1111.16×
Illinois235,7381.03×
Ohio230,1741.09×
North Carolina215,6521.05×
Georgia207,3950.98×
Michigan193,1881.08×
New Jersey167,9880.96×
Tennessee164,6961.2×
Virginia161,7730.97×
Arizona154,7411.11×
Indiana137,9091.1×
Missouri128,3481.16×
Washington128,2890.93×
Massachusetts127,0560.94×
Alabama114,4721.19×
Wisconsin112,6421.09×
South Carolina110,2391.07×
Maryland107,6080.91×
Minnesota103,7761.06×
Kentucky99,2221.15×
Colorado97,9070.91×
Oklahoma92,6451.22×
Louisiana88,2591×
Oregon74,6420.95×
Connecticut72,4841.05×
Iowa63,2311.12×
Utah61,2881×
Arkansas59,0691.05×
Kansas57,7561.07×
Nevada57,3790.87×
Mississippi51,4360.91×
Idaho34,5501×
Nebraska34,0520.99×
New Mexico33,6660.98×
West Virginia33,5301.05×
New Hampshire26,1340.97×
Maine26,0441.06×
Hawaii25,8100.88×
Rhode Island21,5270.99×
Montana19,5961.03×
Delaware17,3410.92×
Washington, District of Columbia15,9840.78×
South Dakota13,8510.87×
Alaska13,1260.89×
North Dakota12,5880.89×
Vermont9,8980.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Clarkson audience
BrandAffinityCategory
Urban Dictionary7.75×Internet & Social Media
The Voice9.59×Movies & TV
Lily Allen10.07×Music & Radio
Billy Ray Cyrus11.05×Music & Radio
Crafts1.85×Home & Garden
Current events1.58×Arts & Culture
Hailee Steinfeld4.1×Movies & TV
Gmail2.26×Internet & Social Media
Photography1.5×Arts & Culture
Billy Joel6.05×Music & Radio
Pinterest1.71×Internet & Social Media
Social media1.57×Business & Career
Religion1.73×Business & Career
Books1.63×Literature
Bridgit Mendler11.63×Movies & TV
Meghan Trainor6.47×Music & Radio
God1.92×Politics & Society
Virtue2.13×Politics & Society
Knowledge1.72×Business & Career
Katy Perry4.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Clarkson audience
TraitClusterScore
ExtroversionTHRILL1.56
Community OrientationOPEN1.24
Family OrientationCONSERVATISM1.1
TraditionCONSERVATISM1.08
CreativityOPEN1.06
IndulgenceJOY1

Worldwide distribution

Worldwide audience distribution share by country for Kelly Clarkson
CountryShare
United States61.9%
Canada7.2%
United Kingdom5.4%

See Kelly Clarkson audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kelly Clarkson have in United States?

Kelly Clarkson has an estimated audience of 6,857,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Kelly Clarkson fans?

75.2% of Kelly Clarkson fans are female, 24.8% are male, with an average age of 39.1 years.

Which brands do Kelly Clarkson fans like most?

Kelly Clarkson fans show strongest brand affinity for Urban Dictionary (7.75×), The Voice (9.59×), and Lily Allen (10.07×) over the country average.

Where do Kelly Clarkson fans live in United States?

Kelly Clarkson fans in United States are most concentrated in California (reach 663,777), Texas (reach 587,213), and Florida (reach 420,709). These three regions account for the largest share of the active audience.

What other brands do Kelly Clarkson fans also like?

Beyond Kelly Clarkson itself, the audience over-indexes on The Voice (9.59×), Lily Allen (10.07×), Billy Ray Cyrus (11.05×), and Crafts (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Clarkson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.