Rascasse Audience Intelligence

Migos Audience in Germany

A data profile of the people who buy, follow and care about Migos in Germany — modelled from more than twelve digital signal sources. Migos has an estimated audience of 276,978 people in Germany.

#108among Hip hop in Germany#3952among Person in Germany#2333in Music & Radio

The average Migos fan in Germany is 28.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Underground hip hop, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on Underground hip hop (6.5× the country average).

Demographically, the Migos audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Migos fan in Germany is more male, around 28.1 years old, with strong Risk Appetite tendencies and a notable affinity for Underground hip hop.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Migos profile in Germany.

Audience size
277K
in Germany
Gender
40.7%♀
59.3% male
Age
28.1
average years
Country rank
#18391
Person in Germany
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Migos fans

40.7% are female, 59.3% are male, average age 28.1.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Migos audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age28.1
Estimated audience size276,978
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Migos audience in Germany
Age bracketShare%
16-1953%
20-2922%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Migos audience comes from Germany.

Worldwide audience distribution share by country for Migos
CountryShare
United States50.5%
United Kingdom5.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Migos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Migos fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.35×
02Hamburg~8K1.28×
03Berlin~20K1.27×
04Nordrhein-Westfalen~70K1.12×
05Niedersachsen~30K1.11×
06Baden-Württemberg~40K1.09×
07Bremen~2K1.05×
08Bayern~40K1.04×
09Rheinland-Pfalz~10K1.02×
10Schleswig-Holstein~9K0.93×
11Saarland~3K0.93×
12Thüringen~6K0.88×
13Mecklenburg-Vorpommern~4K0.85×
14Sachsen~10K0.83×
15Brandenburg~7K0.82×
16Sachsen-Anhalt~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Migos, Germany
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Migos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Migos audience
#·InterestCategoryAffinity×
01Underground hip hopMusic & Radio6.50×
02Amazon MusicMusic & Radio6.01×
03SoundCloudMusic & Radio5.70×
04Bruno MarsMusic & Radio5.25×
05AfrobeatMusic & Radio4.18×
06YouTube MusicInternet & Social Media3.66×
07Creative CommonsTechnology & Electronics3.16×
08Alternative hip hopMusic & Radio2.82×
09StreetwearFashion & Accessoires2.35×
10CHECK24Business & Career2.28×
11Michael JacksonMusic & Radio2.12×
12UEFA Champions LeagueSports2.05×
13Real Madrid C.F.Sports2.03×
14FIFA World CupSports2.00×
15NikeFashion & Accessoires1.99×
16ClaudeTechnology & Electronics1.89×
17BundesligaSports1.77×
18Borussia DortmundSports1.76×
19FC Bayern MunichSports1.72×
20SpotifyInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Migos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Migos audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.67×
Early Adopter MentalityPOWER1.62×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Migos audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
SpiritualityBALANCE0.66×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Migos have in Germany?

Migos has an estimated audience of 276,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Migos fans?

40.7% of Migos fans are female, 59.3% are male, with an average age of 28.1 years.

03

Which brands do Migos fans like most?

Migos fans show strongest brand affinity for Underground hip hop (6.5×), FIFA World Cup (2×), and FC Bayern Munich (1.72×) over the country average.

04

Where do Migos fans live in Germany?

Migos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Migos fans also like?

Beyond Migos itself, the audience over-indexes on FIFA World Cup (2×), FC Bayern Munich (1.72×), UEFA Champions League (2.05×), and Borussia Dortmund (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Migos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Migos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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