Migos Audience in Germany
Migos has an estimated audience of 268,003 people in Germany. 40.7% are female, 59.3% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, Borussia Dortmund, UEFA Champions League, FIFA World Cup, Bundesliga.
The average Migos fan in Germany is 28.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, Borussia Dortmund, UEFA Champions League, with strongest over-indexing on Underground hip hop (6.5× the country average). Demographically, the Migos audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Migos fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 28.1 |
| Estimated audience size | 268,003 |
Audience persona
The typical Migos fan in Germany is more male, around 28.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,887 | 1.12× |
| Bayern | 44,705 | 1.04× |
| Baden-Württemberg | 40,425 | 1.11× |
| Niedersachsen | 28,124 | 1.08× |
| Hessen | 27,436 | 1.34× |
| Berlin | 15,300 | 1.28× |
| Rheinland-Pfalz | 13,965 | 1.04× |
| Sachsen | 11,022 | 0.84× |
| Schleswig-Holstein | 9,002 | 0.94× |
| Hamburg | 7,564 | 1.25× |
| Brandenburg | 6,673 | 0.8× |
| Thüringen | 6,107 | 0.89× |
| Mecklenburg-Vorpommern | 4,254 | 0.83× |
| Sachsen-Anhalt | 4,092 | 0.59× |
| Saarland | 2,832 | 0.86× |
| Bremen | 2,272 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underground hip hop | 6.5× | Music & Radio |
| Borussia Dortmund | 1.76× | Sports |
| UEFA Champions League | 2.05× | Sports |
| FIFA World Cup | 2× | Sports |
| Bundesliga | 1.77× | Sports |
| FC Bayern Munich | 1.72× | Sports |
| SoundCloud | 5.7× | Music & Radio |
| CHECK24 | 2.28× | Business & Career |
| YouTube Music | 3.66× | Internet & Social Media |
| Amazon Music | 6.01× | Music & Radio |
| Real Madrid C.F. | 2.03× | Sports |
| Spotify | 1.62× | Internet & Social Media |
| Streetwear | 2.35× | Fashion & Accessoires |
| Alternative hip hop | 2.82× | Music & Radio |
| Finch | 2.43× | Music & Radio |
| Creative Commons | 3.16× | Technology & Electronics |
| Nike | 1.99× | Fashion & Accessoires |
| Afrobeat | 4.18× | Music & Radio |
| Premier League | 2.1× | Sports |
| Manchester United F.C. | 2.35× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Luxury Orientation | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.37 |
| Social Media Usage | JOY | 1.3 |
| Travelling | THRILL | 1.24 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 5.0% |
| Germany | 3.9% |
See Migos audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Migos have in Germany?
Migos has an estimated audience of 268,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Migos fans?
40.7% of Migos fans are female, 59.3% are male, with an average age of 28.1 years.
Which brands do Migos fans like most?
Migos fans show strongest brand affinity for Underground hip hop (6.5×), Borussia Dortmund (1.76×), and UEFA Champions League (2.05×) over the country average.
Where do Migos fans live in Germany?
Migos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,887), Bayern (reach 44,705), and Baden-Württemberg (reach 40,425). These three regions account for the largest share of the active audience.
What other brands do Migos fans also like?
Beyond Migos itself, the audience over-indexes on Borussia Dortmund (1.76×), UEFA Champions League (2.05×), FIFA World Cup (2×), and Bundesliga (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Migos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.