Amazon Music Audience in Germany
Amazon Music has an estimated audience of 1,558,823 people in Germany. 40.7% are female, 59.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Online music store, Data security, Roland Kaiser, Natural World, Food and drink.
The average Amazon Music fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Online music store, Data security, Roland Kaiser, with strongest over-indexing on Online music store (10.86× the country average). Demographically, the Amazon Music audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Amazon Music fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 37.9 |
| Estimated audience size | 1,558,823 |
Audience persona
The typical Amazon Music fan in Germany is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Online music store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,053 | 1.06× |
| Bayern | 284,511 | 1.14× |
| Niedersachsen | 168,779 | 1.11× |
| Baden-Württemberg | 135,074 | 0.64× |
| Hessen | 118,804 | 1× |
| Rheinland-Pfalz | 94,196 | 1.21× |
| Sachsen | 87,387 | 1.14× |
| Berlin | 63,860 | 0.92× |
| Schleswig-Holstein | 59,325 | 1.06× |
| Brandenburg | 55,115 | 1.14× |
| Sachsen-Anhalt | 41,784 | 1.03× |
| Thüringen | 40,628 | 1.02× |
| Hamburg | 28,250 | 0.8× |
| Mecklenburg-Vorpommern | 27,500 | 0.92× |
| Saarland | 19,283 | 1.01× |
| Bremen | 10,667 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online music store | 10.86× | Music & Radio |
| Data security | 10.19× | Business & Career |
| Roland Kaiser | 4.13× | Music & Radio |
| Natural World | 2.59× | Fashion & Accessoires |
| Food and drink | 1.55× | Food & Beverages |
| Netto Marken-Discount | 2.31× | Shopping |
| Aral AG | 2.47× | Cars & Mobility |
| Semino Rossi | 5.88× | Music & Radio |
| Andy Borg | 4.73× | Music & Radio |
| Sports | 1.53× | Sports |
| Michelle | 3.84× | Music & Radio |
| Household goods | 5.26× | Home & Garden |
| Sparkasse | 2.47× | Business & Career |
| FRITZ!Box | 2.59× | Technology & Electronics |
| Amazon.com | 1.81× | Shopping |
| Ryanair | 2.16× | Travel & Leisure |
| Sentimental ballad | 6.26× | Music & Radio |
| Stefan Mross | 4.04× | Music & Radio |
| Commerzbank | 2× | Business & Career |
| Andrea Berg | 3.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
| Social Media Usage | JOY | 1.13 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Japan | 15.4% |
| United Kingdom | 7.0% |
See Amazon Music audiences in other countries
More Music & Radio audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Amazon Music have in Germany?
Amazon Music has an estimated audience of 1,558,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Music fans?
40.7% of Amazon Music fans are female, 59.3% are male, with an average age of 37.9 years.
Which brands do Amazon Music fans like most?
Amazon Music fans show strongest brand affinity for Online music store (10.86×), Data security (10.19×), and Roland Kaiser (4.13×) over the country average.
Where do Amazon Music fans live in Germany?
Amazon Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,053), Bayern (reach 284,511), and Niedersachsen (reach 168,779). These three regions account for the largest share of the active audience.
What other brands do Amazon Music fans also like?
Beyond Amazon Music itself, the audience over-indexes on Data security (10.19×), Roland Kaiser (4.13×), Natural World (2.59×), and Food and drink (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.