A data profile of the people who buy, follow and care about Data security in Germany — modelled from more than twelve digital signal sources. Data security has an estimated audience of 1,492,626 people in Germany.
The average Data security fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The key figures that characterise the Data security profile in Germany.
46.6% are female, 53.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.4 |
| Estimated audience size | 1,492,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Data security audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 10.2% |
| Germany | 6.4% |
Where the Data security audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 2.16× | |
| 02 | Mecklenburg-Vorpommern | ~30K | 1.16× | |
| 03 | Bayern | ~300K | 1.07× | |
| 04 | Bremen | ~10K | 1.01× | |
| 05 | Berlin | ~70K | 0.98× | |
| 06 | Thüringen | ~40K | 0.97× | |
| 07 | Nordrhein-Westfalen | ~300K | 0.96× | |
| 08 | Baden-Württemberg | ~200K | 0.96× | |
| 09 | Niedersachsen | ~100K | 0.94× | |
| 10 | Sachsen-Anhalt | ~40K | 0.94× | |
| 11 | Hessen | ~100K | 0.93× | |
| 12 | Rheinland-Pfalz | ~70K | 0.92× | |
| 13 | Schleswig-Holstein | ~50K | 0.90× | |
| 14 | Brandenburg | ~40K | 0.90× | |
| 15 | Saarland | ~20K | 0.90× | |
| 16 | Hamburg | ~30K | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Data security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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