Data security Audience in United States
Data security has an estimated audience of 4,596,168 people in United States. 44.1% are female, 55.9% are male, average age 37.7. Top regions: California, Texas, New York.
The average Data security fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Data security audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Data security fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 37.7 |
| Estimated audience size | 4,596,168 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 640,996 | 1.27× |
| Texas | 456,574 | 1.16× |
| New York | 418,703 | 1.63× |
| Florida | 291,326 | 0.94× |
| Virginia | 189,996 | 1.7× |
| Georgia | 170,596 | 1.2× |
| Illinois | 163,548 | 1.07× |
| North Carolina | 156,703 | 1.13× |
| Pennsylvania | 146,362 | 0.95× |
| Ohio | 114,195 | 0.81× |
| New Jersey | 113,667 | 0.97× |
| Massachusetts | 113,324 | 1.25× |
| Maryland | 103,584 | 1.31× |
| Washington | 100,862 | 1.09× |
| Michigan | 83,366 | 0.69× |
| Arizona | 77,134 | 0.82× |
| Colorado | 74,624 | 1.03× |
| Indiana | 72,959 | 0.87× |
| Tennessee | 71,172 | 0.77× |
| Missouri | 66,678 | 0.9× |
| South Carolina | 66,444 | 0.96× |
| Alabama | 52,407 | 0.82× |
| Minnesota | 52,198 | 0.79× |
| Kentucky | 50,686 | 0.88× |
| Wisconsin | 49,941 | 0.72× |
| Oregon | 48,315 | 0.92× |
| Louisiana | 44,321 | 0.75× |
| Kansas | 41,093 | 1.13× |
| Connecticut | 39,425 | 0.86× |
| Nevada | 38,262 | 0.86× |
| Washington, District of Columbia | 36,620 | 2.65× |
| Oklahoma | 32,774 | 0.64× |
| Mississippi | 32,334 | 0.85× |
| Utah | 30,562 | 0.74× |
| Arkansas | 25,134 | 0.66× |
| Nebraska | 22,435 | 0.97× |
| Iowa | 22,431 | 0.59× |
| West Virginia | 17,796 | 0.83× |
| New Hampshire | 16,496 | 0.91× |
| Hawaii | 15,698 | 0.79× |
| Maine | 15,035 | 0.91× |
| Idaho | 13,352 | 0.58× |
| Alaska | 13,319 | 1.35× |
| Rhode Island | 13,274 | 0.91× |
| New Mexico | 12,498 | 0.54× |
| Montana | 11,611 | 0.91× |
| South Dakota | 11,460 | 1.08× |
| North Dakota | 11,158 | 1.18× |
| Wyoming | 10,797 | 1.58× |
| Vermont | 10,444 | 1.29× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 8.66 |
| LGBTQ+ Identity | OPEN | 3.66 |
| Risk Appetite | THRILL | 3.47 |
| Career Orientation | POWER | 2.65 |
| Luxury Orientation | PREMIUM | 2.47 |
| Design Affinity | PREMIUM | 2.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 10.2% |
| Germany | 6.4% |
See Data security audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Data security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.