Rascasse Audience Intelligence

Data security Audience in United States

A data profile of the people who buy, follow and care about Data security in United States — modelled from more than twelve digital signal sources. Data security has an estimated audience of 4,596,168 people in United States.

#199among Field of study in United States#3984among Topic in United States#648in Business & Career

The average Data security fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data security profile in United States.

Audience size
4.6M
in United States
Gender
44.1%♀
55.9% male
Age
37.7
average years
Country rank
#7185
Topic in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data security fans

44.1% are female, 55.9% are male, average age 37.7.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Data security audience in United States
MetricValue
Female44.1%
Male55.9%
Average age37.7
Estimated audience size4,596,168
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Data security audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3916%
40-4917%
50+22%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Data security audience comes from United States.

Worldwide audience distribution share by country for Data security
CountryShare
United States19.7%
India10.2%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data security audience in United States is strongest.

Fig. 05

Top regions by affinity

Data security fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.81×
02South Carolina~100K1.62×
03Virginia~200K1.54×
04New York~300K1.33×
05Oregon~60K1.20×
06Maryland~90K1.15×
07Alaska~10K1.12×
08North Dakota~10K1.12×
09California~600K1.11×
10Georgia~200K1.10×
11Vermont~9K1.08×
12Massachusetts~100K1.05×
13South Dakota~10K1.05×
14Colorado~70K1.02×
15Montana~10K1.01×
16Texas~400K1.00×
17Kansas~40K1.00×
18Maine~20K1.00×
19Rhode Island~10K1.00×
20North Carolina~100K0.99×
21Delaware~10K0.99×
22Washington~90K0.98×
23Arkansas~40K0.98×
24Nebraska~20K0.98×
25West Virginia~20K0.98×
26New Hampshire~20K0.98×
27Hawaii~20K0.97×
28Illinois~100K0.96×
29Mississippi~40K0.96×
30Connecticut~40K0.94×
31Idaho~20K0.93×
32New Jersey~100K0.92×
33Kentucky~50K0.92×
34Nevada~40K0.92×
35New Mexico~20K0.92×
36Ohio~100K0.91×
37Alabama~60K0.91×
38Tennessee~80K0.90×
39Missouri~70K0.90×
40Utah~40K0.90×
41Pennsylvania~100K0.89×
42Minnesota~60K0.89×
43Oklahoma~50K0.89×
44Louisiana~50K0.88×
45Iowa~30K0.88×
46Florida~300K0.87×
47Arizona~80K0.87×
48Indiana~70K0.87×
49Wisconsin~60K0.84×
50Michigan~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Data security, United States
0.78×1.00×1.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Data security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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