Amazon Music Audience in United States

Amazon Music logo

Amazon Music has an estimated audience of 8,961,462 people in United States. 49.0% are female, 51.0% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Online music store, Food, Batman, Software release life cycle, Video games.

The average Amazon Music fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online music store, Food, Batman, with strongest over-indexing on Online music store (13.71× the country average). Demographically, the Amazon Music audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Amazon Music fans

Demographic split for Amazon Music audience in United States
MetricValue
Female49.0%
Male51.0%
Average age39.2
Estimated audience size8,961,462

Audience persona

The typical Amazon Music fan in United States is balanced, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Online music store.

Top regions in United States

Top regions ranked by reach for Amazon Music in United States
RegionReachAffinity
California779,1560.79×
Texas718,2430.93×
Florida543,6260.9×
New York392,8770.78×
Pennsylvania301,3731×
Ohio300,0991.09×
North Carolina285,4081.06×
Illinois270,4780.91×
Georgia256,1180.93×
Michigan246,3001.05×
Virginia226,4411.04×
Washington195,4511.09×
Tennessee187,3891.04×
New Jersey184,0220.81×
Arizona177,8180.97×
Indiana174,9241.07×
Wisconsin161,7291.2×
Missouri161,5491.12×
Massachusetts153,7020.87×
Colorado147,0201.04×
Maryland142,6880.93×
South Carolina137,8861.02×
Minnesota130,2131.01×
Alabama125,1151×
Louisiana123,8261.07×
Kentucky114,8451.02×
Oregon112,6501.1×
Oklahoma104,3391.05×
Utah95,9321.2×
Iowa84,4201.14×
Connecticut82,7440.92×
Kansas79,0441.12×
Mississippi77,6401.05×
Arkansas73,7471×
Nevada72,6380.84×
Idaho56,9401.27×
Nebraska49,0481.09×
New Mexico43,7660.97×
West Virginia43,1361.03×
New Hampshire36,2591.03×
Maine34,9911.09×
Hawaii29,2300.76×
Montana26,6311.07×
Rhode Island22,9730.81×
South Dakota22,9251.11×
Delaware21,8120.88×
North Dakota20,8671.13×
Washington, District of Columbia18,7470.7×
Alaska18,7460.98×
Vermont14,7000.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Music audience
BrandAffinityCategory
Online music store13.71×Music & Radio
Food1.51×Food & Beverages
Batman3×Movies & TV
Software release life cycle9.06×Technology & Electronics
Video games1.8×Games
Scooby-Doo3.06×Movies & TV
Rock music1.68×Music & Radio
Comedy movies1.62×Movies & TV
Pop music1.62×Music & Radio
AutoZone1.74×Cars & Mobility
The UPS Store1.96×Shopping
Barbie2.52×Movies & TV
Google Drive1.69×Technology & Electronics
Dollar General1.58×Shopping
Joan Cusack8.34×Movies & TV
Instant messaging1.58×Internet & Social Media
LabCorp2.33×Health
T-Mobile1.52×Technology & Electronics
United States Postal Service1.54×Business & Career
Dakota Fanning4.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Music audience
TraitClusterScore
ExtroversionTHRILL1.33
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.23
Convenience OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.16
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Amazon Music
CountryShare
United States31.3%
Japan15.4%
United Kingdom7.0%

See Amazon Music audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Amazon Music have in United States?

Amazon Music has an estimated audience of 8,961,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Music fans?

49.0% of Amazon Music fans are female, 51.0% are male, with an average age of 39.2 years.

Which brands do Amazon Music fans like most?

Amazon Music fans show strongest brand affinity for Online music store (13.71×), Food (1.51×), and Batman (3×) over the country average.

Where do Amazon Music fans live in United States?

Amazon Music fans in United States are most concentrated in California (reach 779,156), Texas (reach 718,243), and Florida (reach 543,626). These three regions account for the largest share of the active audience.

What other brands do Amazon Music fans also like?

Beyond Amazon Music itself, the audience over-indexes on Food (1.51×), Batman (3×), Software release life cycle (9.06×), and Video games (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.