Rascasse Audience Intelligence

Amazon Music Target Market in United States

A data profile of the people who buy, follow and care about Amazon Music in United States — modelled from more than twelve digital signal sources. Amazon Music has an estimated audience of 9,068,000 people in United States.

#402among Brand in United States#284in Music & Radio

The average Amazon Music fan in United States is 39.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Online music store, Food, Software release life cycle, with strongest over-indexing on Online music store (13.71× the country average).

Demographically, the Amazon Music audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Music fan in United States is balanced, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Online music store.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Music profile in United States.

Audience size
9.1M
in United States
Gender
49.0%♀
51.0% male
Age
39.2
average years
Country rank
#3946
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amazon Music

49.0% are female, 51.0% are male, average age 39.2.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Amazon Music audience in United States
MetricValue
Female49.0%
Male51.0%
Average age39.2
Estimated audience size9,068,000
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Amazon Music audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Amazon Music audience comes from United States.

Worldwide audience distribution share by country for Amazon Music
CountryShare
United States31.3%
Japan15.4%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Music customers by region in United States
#RegionReachAffinity×
01Alabama~200K1.87×
02Idaho~60K1.37×
03Utah~100K1.30×
04North Dakota~20K1.26×
05South Dakota~30K1.22×
06Missouri~200K1.19×
07Wisconsin~200K1.18×
08Kansas~80K1.18×
09Nebraska~50K1.15×
10Iowa~80K1.13×
11Louisiana~100K1.10×
12Oklahoma~100K1.10×
13Ohio~300K1.09×
14Arkansas~80K1.09×
15Montana~30K1.09×
16Maine~30K1.05×
17New Hampshire~40K1.04×
18Tennessee~200K1.03×
19Indiana~200K1.03×
20Oregon~100K1.03×
21Texas~800K1.02×
22Kentucky~100K1.02×
23West Virginia~40K1.02×
24North Carolina~300K1.01×
25Washington~200K1.01×
26Mississippi~70K1.01×
27Michigan~200K0.99×
28Alaska~20K0.99×
29Colorado~100K0.98×
30Virginia~200K0.97×
31Vermont~20K0.97×
32Minnesota~100K0.96×
33South Carolina~100K0.95×
34New Mexico~40K0.95×
35Pennsylvania~300K0.94×
36Arizona~200K0.93×
37Illinois~300K0.91×
38Delaware~20K0.89×
39Georgia~200K0.86×
40Maryland~100K0.86×
41Connecticut~80K0.85×
42Florida~500K0.83×
43Massachusetts~100K0.80×
44Nevada~70K0.78×
45Rhode Island~20K0.77×
46New Jersey~200K0.75×
47New York~400K0.73×
48California~700K0.72×
49Washington, District of Columbia~20K0.71×
50Hawaii~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Amazon Music, United States
0.70×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Music audience
#·InterestCategoryAffinity×
01Online music storeMusic & Radio13.71×
02Software release life cycleTechnology & Electronics9.06×
03Joan CusackMovies & TV8.34×
04Scooby-DooMovies & TV3.06×
05BatmanMovies & TV3.00×
06Avatar (Swedish band)Music & Radio2.88×
07BarbieMovies & TV2.52×
08LabCorpHealth2.33×
09The UPS StoreShopping1.96×
10Video gamesGames1.80×
11AutoZoneCars & Mobility1.74×
12Google DriveTechnology & Electronics1.69×
13Rock musicMusic & Radio1.68×
14Comedy moviesMovies & TV1.62×
15Pop musicMusic & Radio1.62×
16Dollar GeneralShopping1.58×
17Instant messagingInternet & Social Media1.58×
18United States Postal ServiceBusiness & Career1.54×
19T-MobileTechnology & Electronics1.52×
20FoodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Music audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.55×
PatriotismCONSERVATISM1.37×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Music audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
Design AffinityPREMIUM0.87×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amazon Music's target market in United States?

Amazon Music's target market in United States covers an estimated 9,068,000 people, concentrated in Texas and California.

02

What is the gender split and age of Amazon Music customers?

49.0% of the Amazon Music audience are female, 51.0% are male, with an average age of 39.2 years.

03

Which brands do Amazon Music fans like most?

Amazon Music fans show strongest brand affinity for Online music store (13.71×), Food (1.51×), and Software release life cycle (9.06×) over the country average.

04

Where do Amazon Music fans live in United States?

Amazon Music fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Music fans also like?

Beyond Amazon Music itself, the audience over-indexes on Food (1.51×), Software release life cycle (9.06×), Video games (1.8×), and Batman (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Amazon Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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