Online music store Audience in United States

Online music store logo

Online music store has an estimated audience of 4,610,328 people in United States. 42.9% are female, 57.1% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Data security, Google Play Music, Apple Music, Jenna Ortega, Spotify.

The average Online music store fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Data security, Google Play Music, Apple Music, with strongest over-indexing on Data security (13.47× the country average). Demographically, the Online music store audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Touchpoint

Demographics of Online music store fans

Demographic split for Online music store audience in United States
MetricValue
Female42.9%
Male57.1%
Average age37.8
Estimated audience size4,610,328

Audience persona

The typical Online music store fan in United States is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Data security.

Top regions in United States

Top regions ranked by reach for Online music store in United States
RegionReachAffinity
California476,1510.94×
Texas299,9510.76×
Florida258,3570.83×
New York215,6140.84×
Pennsylvania207,6351.34×
Ohio182,6981.29×
Georgia154,4901.09×
Michigan150,6091.25×
Illinois131,9930.86×
North Carolina130,7560.94×
Tennessee125,2711.35×
Virginia98,1200.87×
Washington94,9411.03×
New Jersey93,5780.8×
Massachusetts90,2160.99×
Kentucky82,9921.44×
Indiana82,3050.98×
Wisconsin81,9201.18×
Colorado72,8031×
Alabama70,0101.09×
Oregon69,6521.32×
Missouri66,8920.9×
Arizona65,3770.69×
South Carolina61,9750.89×
Minnesota60,6540.92×
Louisiana53,5160.9×
Maryland52,1140.66×
Utah47,7971.16×
Connecticut47,6041.03×
Oklahoma45,2260.88×
Arkansas43,3551.14×
Mississippi38,5001.01×
Iowa32,5800.86×
New Mexico31,2591.35×
West Virginia29,5451.38×
Nevada29,0090.65×
Kansas28,9440.8×
Nebraska23,8381.03×
Idaho21,9090.95×
Hawaii21,3241.08×
Maine20,6451.25×
New Hampshire18,8111.04×
Montana14,4091.13×
Alaska11,6151.18×
Rhode Island9,9730.68×
Delaware9,8880.78×
North Dakota9,7311.03×
Vermont9,4581.17×
Washington, District of Columbia8,5210.61×
South Dakota8,4560.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online music store audience
BrandAffinityCategory
Data security13.47×Business & Career
Google Play Music31.04×Music & Radio
Apple Music5.3×Music & Radio
Jenna Ortega5.23×Movies & TV
Spotify2.45×Internet & Social Media
Food and drink1.7×Food & Beverages
Macy's2.86×Shopping
Bill Hader12.88×Movies & TV
Joan Cusack14.42×Movies & TV
Chromecast12.96×Technology & Electronics
Food1.65×Food & Beverages
Ratatouille (film)9.31×Movies & TV
Fantastic Four6.02×Literature
Digital media player11.85×Technology & Electronics
Fitness and wellness1.57×Sports
United States1.73×Travel & Leisure
Business1.66×Business & Career
Woman2×Kids & Family
Beverages1.74×Food & Beverages
Education1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online music store audience
TraitClusterScore
Risk AppetiteTHRILL2.4
Luxury OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.32
Early Adopter MentalityPOWER1.31
Convenience OrientationPREMIUM1.22
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Online music store
CountryShare
United States25.2%
Germany10.2%
United Kingdom6.1%

See Online music store audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Online music store have in United States?

Online music store has an estimated audience of 4,610,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Online music store fans?

42.9% of Online music store fans are female, 57.1% are male, with an average age of 37.8 years.

Which brands do Online music store fans like most?

Online music store fans show strongest brand affinity for Data security (13.47×), Google Play Music (31.04×), and Apple Music (5.3×) over the country average.

Where do Online music store fans live in United States?

Online music store fans in United States are most concentrated in California (reach 476,151), Texas (reach 299,951), and Florida (reach 258,357). These three regions account for the largest share of the active audience.

What other brands do Online music store fans also like?

Beyond Online music store itself, the audience over-indexes on Google Play Music (31.04×), Apple Music (5.3×), Jenna Ortega (5.23×), and Spotify (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online music store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.