Rascasse Audience Intelligence

Online music store Audience in United States

A data profile of the people who buy, follow and care about Online music store in United States — modelled from more than twelve digital signal sources. Online music store has an estimated audience of 4,610,328 people in United States.

#151among Touchpoint in United States#633in Music & Radio

The average Online music store fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Play Music, Data security, Joan Cusack, with strongest over-indexing on Google Play Music (31.04× the country average).

Demographically, the Online music store audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online music store fan in United States is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Google Play Music.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online music store profile in United States.

Audience size
4.6M
in United States
Gender
42.9%♀
57.1% male
Age
37.8
average years
Country rank
#7157
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online music store fans

42.9% are female, 57.1% are male, average age 37.8.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Online music store audience in United States
MetricValue
Female42.9%
Male57.1%
Average age37.8
Estimated audience size4,610,328
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Online music store audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Online music store audience comes from United States.

Worldwide audience distribution share by country for Online music store
CountryShare
United States25.2%
Germany10.2%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online music store audience in United States is strongest.

Fig. 05

Top regions by affinity

Online music store fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K1.38×
02Indiana~100K1.33×
03Kentucky~70K1.28×
04Tennessee~100K1.23×
05West Virginia~30K1.21×
06Oregon~60K1.19×
07Pennsylvania~200K1.17×
08New Mexico~30K1.16×
09Michigan~100K1.13×
10Arkansas~40K1.13×
11Maine~20K1.13×
12Vermont~9K1.10×
13Wisconsin~80K1.09×
14Alabama~70K1.07×
15Alaska~10K1.07×
16Mississippi~40K1.06×
17Montana~10K1.06×
18Utah~40K1.03×
19New Hampshire~20K1.03×
20North Dakota~10K1.02×
21Georgia~100K1.01×
22Hawaii~20K1.01×
23Connecticut~50K0.99×
24Nebraska~20K0.98×
25South Dakota~10K0.98×
26Idaho~20K0.97×
27Delaware~10K0.97×
28Colorado~70K0.96×
29Louisiana~60K0.96×
30Washington~90K0.95×
31Missouri~70K0.94×
32South Carolina~70K0.94×
33Oklahoma~50K0.93×
34Rhode Island~10K0.93×
35North Carolina~100K0.92×
36Massachusetts~80K0.92×
37Minnesota~60K0.91×
38Iowa~30K0.91×
39Kansas~30K0.91×
40California~400K0.88×
41Virginia~100K0.88×
42Illinois~100K0.87×
43Washington, District of Columbia~10K0.87×
44Nevada~40K0.82×
45Florida~300K0.81×
46New York~200K0.81×
47New Jersey~90K0.80×
48Arizona~70K0.79×
49Maryland~60K0.78×
50Texas~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Online music store, United States
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online music store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online music store audience
#·InterestCategoryAffinity×
01Google Play MusicMusic & Radio31.04×
02Joan CusackMovies & TV14.42×
03Data securityBusiness & Career13.47×
04ChromecastTechnology & Electronics12.96×
05Bill HaderMovies & TV12.88×
06LawrenceMusic & Radio12.25×
07Digital media playerTechnology & Electronics11.85×
08Ratatouille (film)Movies & TV9.31×
09Fantastic FourLiterature6.02×
10Apple MusicMusic & Radio5.30×
11Jenna OrtegaMovies & TV5.23×
12Macy'sShopping2.86×
13SpotifyInternet & Social Media2.45×
14WomanKids & Family2.00×
15BeveragesFood & Beverages1.74×
16United StatesTravel & Leisure1.73×
17Food and drinkFood & Beverages1.70×
18BusinessBusiness & Career1.66×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online music store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online music store audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
Early Adopter MentalityPOWER1.60×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online music store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
DIY MentalityTHRILL0.95×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online music store have in United States?

Online music store has an estimated audience of 4,610,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online music store fans?

42.9% of Online music store fans are female, 57.1% are male, with an average age of 37.8 years.

03

Which brands do Online music store fans like most?

Online music store fans show strongest brand affinity for Google Play Music (31.04×), Data security (13.47×), and Joan Cusack (14.42×) over the country average.

04

Where do Online music store fans live in United States?

Online music store fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Online music store fans also like?

Beyond Online music store itself, the audience over-indexes on Data security (13.47×), Joan Cusack (14.42×), Apple Music (5.3×), and Jenna Ortega (5.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Online music store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online music store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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