Ratatouille (film) Audience in United States

Ratatouille (film) logo

Ratatouille (film) has an estimated audience of 5,181,715 people in United States. 51.4% are female, 48.6% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: WALL-E, Dumbo, Meet the Robinsons, Brave (2012 film), Megamind.

The average Ratatouille (film) fan in United States is 31.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WALL-E, Dumbo, Meet the Robinsons, with strongest over-indexing on WALL-E (73.71× the country average). Demographically, the Ratatouille (film) audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Ratatouille (film) fans

Demographic split for Ratatouille (film) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age31.5
Estimated audience size5,181,715

Audience persona

The typical Ratatouille (film) fan in United States is balanced, around 31.5 years old, with strong Indulgence tendencies and a notable affinity for WALL-E.

Top regions in United States

Top regions ranked by reach for Ratatouille (film) in United States
RegionReachAffinity
California721,5221.27×
Texas500,1581.12×
Florida411,5821.17×
New York314,5951.09×
Illinois180,5771.05×
Pennsylvania180,3291.03×
North Carolina165,8911.06×
Georgia161,4961.01×
Ohio155,8060.98×
Michigan137,9281.02×
New Jersey132,6741.01×
Virginia128,1511.02×
Washington118,4281.14×
Arizona117,7341.11×
Massachusetts117,1991.15×
Tennessee104,1361×
Indiana95,6561.01×
Colorado91,8681.12×
Maryland85,2310.96×
Missouri81,4690.98×
Wisconsin74,9200.96×
Minnesota73,1500.99×
South Carolina72,5140.93×
Louisiana67,9761.02×
Oregon67,1551.13×
Kentucky62,9280.97×
Alabama62,2250.86×
Oklahoma58,2461.01×
Nevada55,9411.12×
Connecticut54,8551.06×
Utah54,6921.18×
Arkansas40,2070.94×
Iowa39,9580.94×
Kansas39,9130.98×
Mississippi35,6360.83×
New Mexico27,8861.07×
Idaho26,5221.02×
Nebraska24,4410.94×
Hawaii21,0230.94×
New Hampshire20,5721.01×
West Virginia20,3400.84×
Maine17,9090.96×
Washington, District of Columbia17,3351.11×
Rhode Island15,9750.97×
Montana13,5930.95×
Delaware11,6940.82×
South Dakota9,6840.81×
Alaska9,4260.85×
North Dakota8,4220.79×
Vermont8,4160.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ratatouille (film) audience
BrandAffinityCategory
WALL-E73.71×Movies & TV
Dumbo63.39×Movies & TV
Meet the Robinsons58.49×Movies & TV
Brave (2012 film)37.04×Movies & TV
Megamind43.39×Movies & TV
Pocahontas (1995 film)39.27×Movies & TV
Stan Smith115.38×Sports
Bolt (2008 film)53.45×Movies & TV
Lady and the Tramp50.89×Movies & TV
Zootopia23.21×Movies & TV
Bambi52.82×Movies & TV
Big Hero 6 (film)43.26×Movies & TV
Inside Out (2015 film)30.33×Movies & TV
Pinocchio (1940 film)40.66×Movies & TV
Chicken Little (2005 film)32.42×Movies & TV
Wreck-It Ralph30.84×Movies & TV
Curious George (TV series)25.74×Movies & TV
The Incredibles26.74×Movies & TV
Tarzan (1999 film)65.8×Movies & TV
Treasure Planet40.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ratatouille (film) audience
TraitClusterScore
IndulgenceJOY1.58
ExtroversionTHRILL1.5
Pet OwnershipJOY1.48
MindfulnessBALANCE1.33
Social Media UsageJOY1.31
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Ratatouille (film)
CountryShare
United States24.3%
Brazil9.5%
France6.2%

See Ratatouille (film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Ratatouille (film) have in United States?

Ratatouille (film) has an estimated audience of 5,181,715 people in United States, concentrated in California and Texas.

What is the gender split and age of Ratatouille (film) fans?

51.4% of Ratatouille (film) fans are female, 48.6% are male, with an average age of 31.5 years.

Which brands do Ratatouille (film) fans like most?

Ratatouille (film) fans show strongest brand affinity for WALL-E (73.71×), Dumbo (63.39×), and Meet the Robinsons (58.49×) over the country average.

Where do Ratatouille (film) fans live in United States?

Ratatouille (film) fans in United States are most concentrated in California (reach 721,522), Texas (reach 500,158), and Florida (reach 411,582). These three regions account for the largest share of the active audience.

What other brands do Ratatouille (film) fans also like?

Beyond Ratatouille (film) itself, the audience over-indexes on Dumbo (63.39×), Meet the Robinsons (58.49×), Brave (2012 film) (37.04×), and Megamind (43.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ratatouille (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.