Rascasse Audience Intelligence

Ratatouille (film) Audience in United States

A data profile of the people who buy, follow and care about Ratatouille (film) in United States — modelled from more than twelve digital signal sources. Ratatouille (film) has an estimated audience of 5,142,522 people in United States.

#18among Animation in United States#193among Movie / TV Show / Series in United States#645in Movies & TV

The average Ratatouille (film) fan in United States is 31.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, WALL-E, Meet the Robinsons, with strongest over-indexing on Dumbo (63.39× the country average).

Demographically, the Ratatouille (film) audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ratatouille (film) fan in United States is balanced, around 31.5 years old, with strong Family Orientation tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ratatouille (film) profile in United States.

Audience size
5.1M
in United States
Gender
51.4%♀
48.6% male
Age
31.5
average years
Country rank
#6515
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ratatouille (film) viewers

51.4% are female, 48.6% are male, average age 31.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Ratatouille (film) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age31.5
Estimated audience size5,142,522
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Ratatouille (film) audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Ratatouille (film) audience comes from United States.

Worldwide audience distribution share by country for Ratatouille (film)
CountryShare
United States23.9%
Brazil9.5%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ratatouille (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ratatouille (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.20×
02Utah~60K1.20×
03New Mexico~30K1.13×
04Texas~500K1.11×
05Florida~400K1.11×
06Arizona~100K1.11×
07Washington~100K1.11×
08Massachusetts~100K1.11×
09Oregon~60K1.09×
10Colorado~90K1.08×
11Connecticut~60K1.06×
12Nevada~50K1.06×
13Louisiana~70K1.05×
14Idaho~30K1.05×
15New Hampshire~20K1.03×
16Washington, District of Columbia~20K1.03×
17Illinois~200K1.02×
18Oklahoma~60K1.02×
19Rhode Island~20K1.02×
20New York~300K1.00×
21Pennsylvania~200K1.00×
22North Carolina~200K1.00×
23Virginia~100K0.99×
24Indiana~90K0.99×
25Missouri~80K0.99×
26Kentucky~60K0.99×
27Nebraska~30K0.99×
28New Jersey~100K0.98×
29Arkansas~40K0.98×
30Kansas~40K0.98×
31Maine~20K0.98×
32Vermont~9K0.98×
33Georgia~200K0.97×
34Michigan~100K0.97×
35Tennessee~100K0.97×
36Wisconsin~80K0.97×
37Hawaii~20K0.97×
38Minnesota~70K0.96×
39Montana~10K0.96×
40Alaska~10K0.95×
41Ohio~200K0.94×
42South Carolina~70K0.94×
43Iowa~40K0.93×
44Maryland~80K0.92×
45Alabama~70K0.91×
46West Virginia~20K0.89×
47Mississippi~40K0.88×
48South Dakota~10K0.88×
49North Dakota~9K0.87×
50Delaware~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Ratatouille (film), United States
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ratatouille (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ratatouille (film) audience
#·InterestCategoryAffinity×
01Stan SmithSports115.38×
02WALL-EMovies & TV73.71×
03Tarzan (1999 film)Movies & TV65.80×
04DumboMovies & TV63.39×
05Meet the RobinsonsMovies & TV58.49×
06Bolt (2008 film)Movies & TV53.45×
07BambiMovies & TV52.82×
08Lady and the TrampMovies & TV50.89×
09MegamindMovies & TV43.39×
10Big Hero 6 (film)Movies & TV43.26×
11Pinocchio (1940 film)Movies & TV40.66×
12Treasure PlanetMovies & TV40.38×
13Pocahontas (1995 film)Movies & TV39.27×
14Brave (2012 film)Movies & TV37.04×
15Chicken Little (2005 film)Movies & TV32.42×
16Wreck-It RalphMovies & TV30.84×
17Inside Out (2015 film)Movies & TV30.33×
18The IncrediblesMovies & TV26.74×
19Curious George (TV series)Movies & TV25.74×
20ZootopiaMovies & TV23.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ratatouille (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ratatouille (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.18×
CreativityOPEN1.14×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ratatouille (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.93×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ratatouille (film) have in United States?

Ratatouille (film) has an estimated audience of 5,142,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ratatouille (film) viewers?

51.4% of Ratatouille (film) fans are female, 48.6% are male, with an average age of 31.5 years.

03

Which brands do Ratatouille (film) fans like most?

Ratatouille (film) fans show strongest brand affinity for Dumbo (63.39×), WALL-E (73.71×), and Meet the Robinsons (58.49×) over the country average.

04

Where do Ratatouille (film) fans live in United States?

Ratatouille (film) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ratatouille (film) fans also like?

Beyond Ratatouille (film) itself, the audience over-indexes on WALL-E (73.71×), Meet the Robinsons (58.49×), Brave (2012 film) (37.04×), and Megamind (43.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ratatouille (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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