Rascasse Audience Intelligence

WALL-E Audience in United States

A data profile of the people who buy, follow and care about WALL-E in United States — modelled from more than twelve digital signal sources. WALL-E has an estimated audience of 2,749,936 people in United States.

#34among Animation in United States#536among Movie / TV Show / Series in United States#1521in Movies & TV

The average WALL-E fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brave (2012 film), Cars (film), Dumbo, with strongest over-indexing on Brave (2012 film) (47.25× the country average).

Demographically, the WALL-E audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WALL-E fan in United States is balanced, around 33.7 years old, with strong Individualism tendencies and a notable affinity for Brave (2012 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WALL-E profile in United States.

Audience size
2.7M
in United States
Gender
47.8%♀
52.2% male
Age
33.7
average years
Country rank
#11040
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WALL-E viewers

47.8% are female, 52.2% are male, average age 33.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for WALL-E audience in United States
MetricValue
Female47.8%
Male52.2%
Average age33.7
Estimated audience size2,749,936
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the WALL-E audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

22.6%

of the worldwide WALL-E audience comes from United States.

Worldwide audience distribution share by country for WALL-E
CountryShare
United States22.6%
Brazil6.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WALL-E audience in United States is strongest.

Fig. 05

Top regions by affinity

WALL-E fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.45×
02California~400K1.28×
03Arizona~70K1.27×
04Texas~300K1.21×
05Washington~60K1.20×
06Idaho~20K1.20×
07New Mexico~20K1.18×
08Oklahoma~30K1.16×
09Colorado~50K1.13×
10Oregon~30K1.13×
11Nevada~30K1.11×
12North Dakota~6K1.07×
13Indiana~50K1.06×
14Kansas~20K1.04×
15Alaska~6K1.04×
16Missouri~40K1.03×
17Florida~200K1.02×
18Ohio~80K1.01×
19Wisconsin~40K1.01×
20Nebraska~10K1.01×
21South Dakota~6K1.01×
22Illinois~90K1.00×
23Montana~7K1.00×
24Pennsylvania~90K0.99×
25North Carolina~80K0.99×
26Virginia~60K0.98×
27Iowa~20K0.98×
28Kentucky~30K0.97×
29Arkansas~20K0.97×
30Massachusetts~50K0.96×
31Minnesota~40K0.96×
32Michigan~60K0.95×
33Georgia~70K0.94×
34Tennessee~50K0.94×
35West Virginia~10K0.94×
36New Hampshire~10K0.94×
37Vermont~4K0.94×
38Hawaii~10K0.93×
39New Jersey~60K0.90×
40Connecticut~20K0.90×
41Maine~8K0.90×
42Rhode Island~7K0.89×
43New York~100K0.87×
44Maryland~40K0.87×
45Alabama~30K0.87×
46South Carolina~30K0.84×
47Louisiana~30K0.84×
48Delaware~6K0.80×
49Mississippi~20K0.73×
50Washington, District of Columbia~6K0.72×
Fig. 06

Affinity by region

Affinity by region — WALL-E, United States
0.72×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WALL-E audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WALL-E audience
#·InterestCategoryAffinity×
01Tarzan (1999 film)Movies & TV82.38×
02Bolt (2008 film)Movies & TV65.19×
03BambiMovies & TV63.15×
04Pinocchio (1940 film)Movies & TV60.38×
05Meet the RobinsonsMovies & TV55.72×
06MegamindMovies & TV51.90×
07Pocahontas (1995 film)Movies & TV50.16×
08DumboMovies & TV50.08×
09Big Hero 6 (film)Movies & TV48.16×
10Chicken Little (2005 film)Movies & TV47.33×
11Brave (2012 film)Movies & TV47.25×
12ZootopiaMovies & TV44.18×
13Sleeping Beauty (1959 film)Movies & TV42.10×
14Snow White and the Seven Dwarfs (1937 film)Movies & TV41.51×
15Ratatouille (film)Movies & TV37.23×
16Finding NemoMovies & TV30.80×
17The IncrediblesMovies & TV30.20×
18TangledMovies & TV28.91×
19Cars (film)Movies & TV21.11×
20Aladdin (1992 Disney film)Movies & TV19.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WALL-E audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WALL-E audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.51×
ExtroversionTHRILL1.40×
CreativityOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WALL-E audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Career OrientationPOWER0.96×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WALL-E have in United States?

WALL-E has an estimated audience of 2,749,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WALL-E viewers?

47.8% of WALL-E fans are female, 52.2% are male, with an average age of 33.7 years.

03

Which brands do WALL-E fans like most?

WALL-E fans show strongest brand affinity for Brave (2012 film) (47.25×), Cars (film) (21.11×), and Dumbo (50.08×) over the country average.

04

Where do WALL-E fans live in United States?

WALL-E fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WALL-E fans also like?

Beyond WALL-E itself, the audience over-indexes on Cars (film) (21.11×), Dumbo (50.08×), Zootopia (44.18×), and Megamind (51.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WALL-E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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