Stan Smith Audience in United States
Stan Smith has an estimated audience of 329,285 people in United States. 44.8% are female, 55.2% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Swimming, Film Movement, Aaron Gordon, Barbour, Damian Lillard.
The average Stan Smith fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Swimming, Film Movement, Aaron Gordon, with strongest over-indexing on Swimming (4.59× the country average). Demographically, the Stan Smith audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Stan Smith fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 34.6 |
| Estimated audience size | 329,285 |
Audience persona
The typical Stan Smith fan in United States is more male, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Swimming.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,485 | 1.56× |
| New York | 40,507 | 2.2× |
| Texas | 31,177 | 1.1× |
| Florida | 28,944 | 1.3× |
| Illinois | 13,135 | 1.2× |
| New Jersey | 12,928 | 1.54× |
| Georgia | 12,459 | 1.23× |
| Pennsylvania | 12,366 | 1.12× |
| Massachusetts | 11,629 | 1.79× |
| North Carolina | 10,792 | 1.09× |
| Virginia | 10,180 | 1.27× |
| Ohio | 8,813 | 0.87× |
| Washington | 7,710 | 1.17× |
| Michigan | 7,557 | 0.88× |
| Maryland | 6,502 | 1.15× |
| South Carolina | 6,219 | 1.26× |
| Arizona | 5,948 | 0.88× |
| Tennessee | 5,562 | 0.84× |
| Indiana | 5,400 | 0.9× |
| Connecticut | 5,044 | 1.53× |
| Colorado | 4,924 | 0.95× |
| Missouri | 4,576 | 0.86× |
| Oregon | 4,436 | 1.18× |
| Minnesota | 4,140 | 0.88× |
| Wisconsin | 4,101 | 0.83× |
| Louisiana | 3,984 | 0.94× |
| Alabama | 3,539 | 0.77× |
| Nevada | 3,095 | 0.97× |
| Kentucky | 3,079 | 0.75× |
| Oklahoma | 2,945 | 0.81× |
| Utah | 2,164 | 0.73× |
| Washington, District of Columbia | 2,152 | 2.17× |
| Arkansas | 2,072 | 0.76× |
| Iowa | 1,984 | 0.73× |
| Kansas | 1,921 | 0.74× |
| Mississippi | 1,844 | 0.68× |
| Rhode Island | 1,700 | 1.62× |
| Hawaii | 1,287 | 0.91× |
| New Hampshire | 1,264 | 0.97× |
| Nebraska | 1,235 | 0.75× |
| Maine | 1,108 | 0.94× |
| New Mexico | 992 | 0.6× |
| Idaho | 967 | 0.59× |
| West Virginia | 962 | 0.63× |
| Delaware | 853 | 0.94× |
| Vermont | 580 | 1× |
| Montana | 563 | 0.62× |
| South Dakota | 349 | 0.46× |
| North Dakota | 343 | 0.51× |
| Alaska | 336 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swimming | 4.59× | Sports |
| Film Movement | 36.27× | |
| Aaron Gordon | 2.56× | Sports |
| Barbour | 2.5× | Fashion & Accessoires |
| Damian Lillard | 1.52× | Sports |
| Straight edge | 4.11× | Music & Radio |
| Guillaume Canet | 2.85× | Movies & TV |
| Joseph Abboud | 2.29× | Sports |
| Antony Morato | 4.28× | Fashion & Accessoires |
| Allen Ginsberg | 1.62× | Literature |
| Léon Marchand | 2.35× | Sports |
| AZ Alkmaar | 1.92× | Sports |
| Caeleb Dressel | 1.61× | Sports |
| Revista Pronto | 1.53× | News |
| J. M. Weston | 2.13× | Fashion & Accessoires |
| Ag2r-La Mondiale | 1.61× | Sports |
| Emma McKeon | 2.35× | Sports |
| Florian Wellbrock | 4.59× | Sports |
| Dorra Zarrouk | 1.84× | Movies & TV |
| Anna Elendt | 2.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Indulgence | JOY | 1.37 |
| Need for Security | CONSERVATISM | 1.31 |
| Price Sensitivity | PREMIUM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 24.3% |
| Italy | 15.3% |
| United States | 15.1% |
See Stan Smith audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does Stan Smith have in United States?
Stan Smith has an estimated audience of 329,285 people in United States, concentrated in California and New York.
What is the gender split and age of Stan Smith fans?
44.8% of Stan Smith fans are female, 55.2% are male, with an average age of 34.6 years.
Which brands do Stan Smith fans like most?
Stan Smith fans show strongest brand affinity for Swimming (4.59×), Film Movement (36.27×), and Aaron Gordon (2.56×) over the country average.
Where do Stan Smith fans live in United States?
Stan Smith fans in United States are most concentrated in California (reach 56,485), New York (reach 40,507), and Texas (reach 31,177). These three regions account for the largest share of the active audience.
What other brands do Stan Smith fans also like?
Beyond Stan Smith itself, the audience over-indexes on Film Movement (36.27×), Aaron Gordon (2.56×), Barbour (2.5×), and Damian Lillard (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Stan Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.