Rascasse Audience Intelligence

Stan Smith Audience in United States

A data profile of the people who buy, follow and care about Stan Smith in United States — modelled from more than twelve digital signal sources. Stan Smith has an estimated audience of 429,100 people in United States.

#104among Tennis in United States#9825among Person in United States#3949in Sports

The average Stan Smith fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Swimming, Film Movement, Guillaume Canet, with strongest over-indexing on Swimming (4.59× the country average).

Demographically, the Stan Smith audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stan Smith fan in United States is more male, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Swimming.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stan Smith profile in United States.

Audience size
429K
in United States
Gender
44.8%♀
55.2% male
Age
34.6
average years
Country rank
#39984
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stan Smith fans

44.8% are female, 55.2% are male, average age 34.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Stan Smith audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.6
Estimated audience size429,100
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Stan Smith audience in United States
Age bracketShare%
16-1925%
20-2930%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Stan Smith audience comes from United States.

Worldwide audience distribution share by country for Stan Smith
CountryShare
France21.4%
United States19.0%
Italy13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stan Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Stan Smith fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K2.13×
02Washington, District of Columbia~2K2.09×
03Massachusetts~10K1.71×
04Connecticut~5K1.58×
05Rhode Island~2K1.52×
06New Jersey~10K1.51×
07California~50K1.45×
08South Carolina~6K1.27×
09Florida~30K1.24×
10Georgia~10K1.22×
11Virginia~10K1.21×
12Oregon~4K1.19×
13Washington~8K1.15×
14Maryland~6K1.15×
15Illinois~10K1.11×
16Pennsylvania~10K1.09×
17North Carolina~10K1.05×
18Vermont<1K1.05×
19Texas~30K1.03×
20New Hampshire~1K1.02×
21Delaware<1K0.99×
22Maine~1K0.98×
23Nevada~3K0.97×
24Louisiana~4K0.94×
25Colorado~5K0.93×
26Hawaii~1K0.91×
27Ohio~9K0.88×
28Arizona~6K0.88×
29Indiana~5K0.88×
30Minnesota~4K0.88×
31Michigan~8K0.87×
32Tennessee~6K0.85×
33Missouri~5K0.85×
34Wisconsin~4K0.84×
35Oklahoma~3K0.82×
36Nebraska~1K0.81×
37Alabama~4K0.80×
38Arkansas~2K0.80×
39Kansas~2K0.79×
40Kentucky~3K0.78×
41Iowa~2K0.78×
42Montana<1K0.78×
43Utah~2K0.77×
44West Virginia~1K0.76×
45Alaska<1K0.76×
46Mississippi~2K0.75×
47North Dakota<1K0.73×
48South Dakota<1K0.71×
49New Mexico~1K0.70×
50Idaho~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Stan Smith, United States
0.70×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stan Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stan Smith audience
#·InterestCategoryAffinity×
01Film MovementWebsite / Newspaper / Magazine36.27×
02SwimmingSports4.59×
03Florian WellbrockSports4.59×
04Antony MoratoFashion & Accessoires4.28×
05Straight edgeMusic & Radio4.11×
06Guillaume CanetMovies & TV2.85×
07Aaron GordonSports2.56×
08BarbourFashion & Accessoires2.50×
09Léon MarchandSports2.35×
10Emma McKeonSports2.35×
11Joseph AbboudSports2.29×
12J. M. WestonFashion & Accessoires2.13×
13AZ AlkmaarSports1.92×
14Dorra ZarroukMovies & TV1.84×
15Allen GinsbergLiterature1.62×
16Caeleb DresselSports1.61×
17David PopoviciSports1.61×
18Ag2r-La MondialeSports1.61×
19Revista ProntoNews1.53×
20Damian LillardSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stan Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stan Smith audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.55×
SpiritualityBALANCE0.14×
ExtroversionTHRILL0.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stan Smith audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.07×
IndividualismJOY0.08×
Pet OwnershipJOY0.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stan Smith have in United States?

Stan Smith has an estimated audience of 429,100 people in United States, concentrated in California and New York.

02

What is the gender split and age of Stan Smith fans?

44.8% of Stan Smith fans are female, 55.2% are male, with an average age of 34.6 years.

03

Which brands do Stan Smith fans like most?

Stan Smith fans show strongest brand affinity for Swimming (4.59×), Film Movement (36.27×), and Guillaume Canet (2.85×) over the country average.

04

Where do Stan Smith fans live in United States?

Stan Smith fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stan Smith fans also like?

Beyond Stan Smith itself, the audience over-indexes on Film Movement (36.27×), Guillaume Canet (2.85×), Barbour (2.5×), and Aaron Gordon (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Stan Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stan Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →