Rascasse Audience Intelligence

Aaron Gordon Audience in United States

A data profile of the people who buy, follow and care about Aaron Gordon in United States — modelled from more than twelve digital signal sources. Aaron Gordon has an estimated audience of 1,550,608 people in United States.

#190among Basketball in United States#3444among Person in United States#1559in Sports

The average Aaron Gordon fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, Texas.

Top brand affinities include Bill Russell, Giannis Antetokounmpo, Cam Newton, with strongest over-indexing on Bill Russell (265.03× the country average).

Demographically, the Aaron Gordon audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaron Gordon fan in United States is more male, around 33.0 years old, with strong Family Orientation tendencies and a notable affinity for Bill Russell.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaron Gordon profile in United States.

Audience size
1.6M
in United States
Gender
29.8%♀
70.2% male
Age
33.0
average years
Country rank
#17304
Person in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aaron Gordon fans

29.8% are female, 70.2% are male, average age 33.0.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Aaron Gordon audience in United States
MetricValue
Female29.8%
Male70.2%
Average age33.0
Estimated audience size1,550,608
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Aaron Gordon audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4912%
50+13%
Fig. 04

Worldwide distribution

61.8%

of the worldwide Aaron Gordon audience comes from United States.

Worldwide audience distribution share by country for Aaron Gordon
CountryShare
United States61.8%
Brazil6.3%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaron Gordon audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaron Gordon fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K7.37×
02Wyoming~5K1.58×
03Minnesota~40K1.35×
04Arizona~60K1.29×
05Louisiana~30K1.18×
06California~300K1.13×
07Maryland~40K1.11×
08New York~100K1.07×
09Illinois~80K1.06×
10North Carolina~70K1.05×
11Washington, District of Columbia~7K1.03×
12New Jersey~60K1.01×
13Georgia~70K0.99×
14Florida~100K0.97×
15New Mexico~10K0.95×
16Oklahoma~20K0.94×
17Massachusetts~40K0.92×
18Indiana~40K0.91×
19South Dakota~5K0.90×
20North Dakota~4K0.90×
21Virginia~50K0.89×
22Connecticut~20K0.89×
23Mississippi~20K0.88×
24Tennessee~40K0.87×
25Nevada~20K0.87×
26Ohio~60K0.86×
27Oregon~20K0.85×
28Hawaii~8K0.84×
29Texas~200K0.83×
30Kentucky~20K0.83×
31Kansas~10K0.83×
32Pennsylvania~60K0.82×
33Michigan~50K0.82×
34Nebraska~9K0.82×
35Arkansas~10K0.81×
36Montana~5K0.80×
37Delaware~5K0.80×
38South Carolina~30K0.79×
39Missouri~30K0.76×
40Alabama~20K0.74×
41Rhode Island~5K0.74×
42Iowa~10K0.73×
43Washington~30K0.70×
44Alaska~3K0.70×
45Wisconsin~20K0.69×
46Utah~10K0.68×
47West Virginia~7K0.67×
48Maine~5K0.65×
49New Hampshire~5K0.63×
50Idaho~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Aaron Gordon, United States
0.59×1.00×7.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaron Gordon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaron Gordon audience
#·InterestCategoryAffinity×
01Bill RussellSports265.03×
02Cam NewtonSports75.17×
03Blake GriffinSports61.89×
04Giannis AntetokounmpoSports53.55×
05Rob GronkowskiSports53.22×
06Dippin' DotsFood & Beverages48.16×
07Tobias HarrisSports41.67×
08Derrick RoseSports39.70×
09Dwyane WadeSports36.02×
10Joel EmbiidSports24.21×
11Kyrie IrvingSports22.27×
12IntuitTechnology & Electronics21.99×
13Charles BarkleySports20.00×
14Luka DončićSports18.29×
15MailChimpInternet & Social Media17.91×
16James HardenSports16.04×
17Baker MayfieldSports13.13×
18Small Business AdministrationBusiness & Career11.71×
19Chris PaulSports11.07×
20College basketballSports6.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaron Gordon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaron Gordon audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.67×
Convenience OrientationPREMIUM1.54×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaron Gordon audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.65×
DIY MentalityTHRILL0.65×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aaron Gordon have in United States?

Aaron Gordon has an estimated audience of 1,550,608 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Aaron Gordon fans?

29.8% of Aaron Gordon fans are female, 70.2% are male, with an average age of 33.0 years.

03

Which brands do Aaron Gordon fans like most?

Aaron Gordon fans show strongest brand affinity for Bill Russell (265.03×), Giannis Antetokounmpo (53.55×), and Cam Newton (75.17×) over the country average.

04

Where do Aaron Gordon fans live in United States?

Aaron Gordon fans in United States are most concentrated in California (reach ~300K), Colorado (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aaron Gordon fans also like?

Beyond Aaron Gordon itself, the audience over-indexes on Giannis Antetokounmpo (53.55×), Cam Newton (75.17×), Blake Griffin (61.89×), and Rob Gronkowski (53.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Gordon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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