Aaron Gordon Audience in United States

Aaron Gordon logo

Aaron Gordon has an estimated audience of 2,179,867 people in United States. 29.8% are female, 70.2% are male, average age 33.0. Top regions: California, Colorado, Texas. Top brand affinities: Huang Jingyu, Elsword, Justice, JDSU, Alaska.

The average Aaron Gordon fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Huang Jingyu, Elsword, Justice, with strongest over-indexing on Huang Jingyu (146.29× the country average). Demographically, the Aaron Gordon audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Aaron Gordon fans

Demographic split for Aaron Gordon audience in United States
MetricValue
Female29.8%
Male70.2%
Average age33.0
Estimated audience size2,179,867

Audience persona

The typical Aaron Gordon fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Huang Jingyu.

Top regions in United States

Top regions ranked by reach for Aaron Gordon in United States
RegionReachAffinity
California293,2171.22×
Colorado227,7166.63×
Texas165,3690.88×
Florida152,9341.04×
New York137,8991.13×
Illinois85,8371.18×
North Carolina76,5661.17×
Georgia72,7071.08×
Ohio63,3540.94×
Pennsylvania63,0360.86×
Arizona59,9131.35×
New Jersey59,5111.07×
Virginia50,3940.95×
Michigan48,6380.85×
Maryland45,1561.2×
Massachusetts42,1380.98×
Tennessee40,5000.93×
Minnesota40,4501.3×
Indiana38,0450.96×
Louisiana35,5041.26×
Washington30,4470.7×
South Carolina26,7250.81×
Missouri26,6440.76×
Kentucky23,2990.85×
Wisconsin23,1090.7×
Alabama22,3560.73×
Oregon21,4660.86×
Connecticut20,0780.92×
Nevada19,0760.9×
Oklahoma18,3980.76×
Mississippi16,3500.91×
Kansas14,6070.85×
Arkansas14,4460.8×
Iowa13,3730.74×
Utah13,2820.68×
New Mexico10,3220.94×
Nebraska8,8230.81×
Hawaii7,4730.8×
Washington, District of Columbia6,8301.04×
West Virginia6,5100.64×
Idaho5,5360.51×
Rhode Island4,8570.7×
New Hampshire4,6570.54×
Maine4,4160.57×
Wyoming4,3731.35×
Delaware4,3590.72×
Montana4,3190.71×
South Dakota4,2320.84×
North Dakota3,6080.81×
Alaska2,4830.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaron Gordon audience
BrandAffinityCategory
Huang Jingyu146.29×Movies & TV
Elsword19.3×Games
Justice3.2×Politics & Society
JDSU3.1×Business & Career
Alaska1.65×Travel & Leisure
Enrique Hernández (baseball)11.45×Sports
Racing2.04×Cars & Mobility
Com2uS34.11×Games
Graham Greene4.58×Literature
Pro-Ject3.06×Music & Radio
Surf kayaking9.8×Sports
Regional styles of Mexican music1.79×Music & Radio
Stamp collecting2.81×Home & Garden
Monogram2.19×Home & Garden
Grinch2.29×Movies & TV
Acoustic music2.58×Music & Radio
Staycation1.79×Home & Garden
Chili con carne4.23×Food & Beverages
The Kelly File26.99×Movies & TV
Vocal harmony2.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaron Gordon audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.7
Early Adopter MentalityPOWER1.68
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.42
Luxury OrientationPREMIUM1.29
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Aaron Gordon
CountryShare
United States65.1%
Brazil6.7%
Canada5.9%

See Aaron Gordon audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Aaron Gordon have in United States?

Aaron Gordon has an estimated audience of 2,179,867 people in United States, concentrated in California and Colorado.

What is the gender split and age of Aaron Gordon fans?

29.8% of Aaron Gordon fans are female, 70.2% are male, with an average age of 33.0 years.

Which brands do Aaron Gordon fans like most?

Aaron Gordon fans show strongest brand affinity for Huang Jingyu (146.29×), Elsword (19.3×), and Justice (3.2×) over the country average.

Where do Aaron Gordon fans live in United States?

Aaron Gordon fans in United States are most concentrated in California (reach 293,217), Colorado (reach 227,716), and Texas (reach 165,369). These three regions account for the largest share of the active audience.

What other brands do Aaron Gordon fans also like?

Beyond Aaron Gordon itself, the audience over-indexes on Elsword (19.3×), Justice (3.2×), JDSU (3.1×), and Alaska (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Gordon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.