Aaron Gordon Audience in United States

Aaron Gordon has an estimated audience of 2,179,867 people in United States. 29.8% are female, 70.2% are male, average age 33.0. Top regions: California, Colorado, Texas. Top brand affinities: Bill Russell, Giannis Antetokounmpo, Cam Newton, Autism Awareness, Diabetes mellitus awareness.

The average Aaron Gordon fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Bill Russell, Giannis Antetokounmpo, Cam Newton, with strongest over-indexing on Bill Russell (146.29× the country average). Demographically, the Aaron Gordon audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Aaron Gordon fans

Demographic split for Aaron Gordon audience in United States
MetricValue
Female29.8%
Male70.2%
Average age33.0
Estimated audience size2,179,867

Audience persona

The typical Aaron Gordon fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bill Russell.

Top regions in United States

Top regions ranked by reach for Aaron Gordon in United States
RegionReachAffinity
California293,2171.22×
Colorado227,7166.63×
Texas165,3690.88×
Florida152,9341.04×
New York137,8991.13×
Illinois85,8371.18×
North Carolina76,5661.17×
Georgia72,7071.08×
Ohio63,3540.94×
Pennsylvania63,0360.86×
Arizona59,9131.35×
New Jersey59,5111.07×
Virginia50,3940.95×
Michigan48,6380.85×
Maryland45,1561.2×
Massachusetts42,1380.98×
Tennessee40,5000.93×
Minnesota40,4501.3×
Indiana38,0450.96×
Louisiana35,5041.26×
Washington30,4470.7×
South Carolina26,7250.81×
Missouri26,6440.76×
Kentucky23,2990.85×
Wisconsin23,1090.7×
Alabama22,3560.73×
Oregon21,4660.86×
Connecticut20,0780.92×
Nevada19,0760.9×
Oklahoma18,3980.76×
Mississippi16,3500.91×
Kansas14,6070.85×
Arkansas14,4460.8×
Iowa13,3730.74×
Utah13,2820.68×
New Mexico10,3220.94×
Nebraska8,8230.81×
Hawaii7,4730.8×
Washington, District of Columbia6,8301.04×
West Virginia6,5100.64×
Idaho5,5360.51×
Rhode Island4,8570.7×
New Hampshire4,6570.54×
Maine4,4160.57×
Wyoming4,3731.35×
Delaware4,3590.72×
Montana4,3190.71×
South Dakota4,2320.84×
North Dakota3,6080.81×
Alaska2,4830.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaron Gordon audience
BrandAffinityCategory
Bill Russell146.29×Sports
Giannis Antetokounmpo51.06×Sports
Cam Newton65.96×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dwyane Wade38.03×Sports
Derrick Rose37.53×Sports
FC Bayern Munich11.45×Sports
Blake Griffin37.31×Sports
Joel Embiid27.72×Sports
Rob Gronkowski31.11×Sports
Microblogging12.67×Technology & Electronics
Dippin' Dots45.9×Food & Beverages
Singer-songwriter5.51×Music & Radio
James Harden15.71×Sports
Kyrie Irving19.26×Sports
Income tax13.19×Business & Career
Dennis Rodman17.49×Sports
Charles Barkley20×Sports
Tobias Harris34.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaron Gordon audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.7
Early Adopter MentalityPOWER1.68
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.42
Luxury OrientationPREMIUM1.29
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Aaron Gordon
CountryShare
United States65.1%
Brazil6.7%
Canada5.9%

See Aaron Gordon audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Aaron Gordon have in United States?

Aaron Gordon has an estimated audience of 2,179,867 people in United States, concentrated in California and Colorado.

What is the gender split and age of Aaron Gordon fans?

29.8% of Aaron Gordon fans are female, 70.2% are male, with an average age of 33.0 years.

Which brands do Aaron Gordon fans like most?

Aaron Gordon fans show strongest brand affinity for Bill Russell (146.29×), Giannis Antetokounmpo (51.06×), and Cam Newton (65.96×) over the country average.

Where do Aaron Gordon fans live in United States?

Aaron Gordon fans in United States are most concentrated in California (reach 293,217), Colorado (reach 227,716), and Texas (reach 165,369). These three regions account for the largest share of the active audience.

What other brands do Aaron Gordon fans also like?

Beyond Aaron Gordon itself, the audience over-indexes on Giannis Antetokounmpo (51.06×), Cam Newton (65.96×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Gordon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.