Derrick Rose Audience in United States

Derrick Rose logo

Derrick Rose has an estimated audience of 1,980,641 people in United States. 43.7% are female, 56.3% are male, average age 26.4. Top regions: Illinois, California, Texas. Top brand affinities: Luka Dončić, Giannis Antetokounmpo, Aaron Gordon, Russell Westbrook, Joel Embiid.

The average Derrick Rose fan in United States is 26.4 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Luka Dončić, Giannis Antetokounmpo, Aaron Gordon, with strongest over-indexing on Luka Dončić (33.01× the country average). Demographically, the Derrick Rose audience skews more male with an average age of 26.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Derrick Rose fans

Demographic split for Derrick Rose audience in United States
MetricValue
Female43.7%
Male56.3%
Average age26.4
Estimated audience size1,980,641

Audience persona

The typical Derrick Rose fan in United States is more male, around 26.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for Derrick Rose in United States
RegionReachAffinity
Illinois291,4114.42×
California228,0461.05×
Texas167,5180.98×
New York141,4301.28×
Florida130,8410.98×
Georgia78,0991.28×
Ohio65,6261.08×
North Carolina64,0461.07×
Pennsylvania63,8860.96×
Indiana57,6191.59×
Michigan56,7821.1×
New Jersey55,9751.11×
Tennessee52,3261.32×
Virginia47,6070.99×
Massachusetts41,4291.06×
Arizona41,1911.02×
Maryland38,6261.13×
Wisconsin34,9641.17×
Minnesota32,0911.13×
Washington31,8290.8×
Missouri31,6120.99×
South Carolina29,8111×
Louisiana27,9921.1×
Alabama26,9800.98×
Colorado25,3170.81×
Kentucky24,3940.98×
Mississippi21,0881.29×
Connecticut19,8491×
Oklahoma19,2580.88×
Nevada18,0890.94×
Iowa16,6841.02×
Arkansas16,3421×
Oregon16,2080.71×
Kansas12,6460.81×
Utah10,7010.6×
Nebraska7,8410.79×
Hawaii7,8050.92×
New Mexico7,0360.71×
Washington, District of Columbia6,7011.13×
West Virginia6,2770.68×
New Hampshire5,2400.67×
Rhode Island5,2060.83×
Idaho4,9650.5×
Delaware4,6840.86×
Maine4,3730.62×
South Dakota3,1920.7×
North Dakota3,1080.76×
Alaska2,9640.7×
Montana2,9490.54×
Vermont1,8430.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derrick Rose audience
BrandAffinityCategory
Luka Dončić33.01×Sports
Giannis Antetokounmpo28.74×Sports
Aaron Gordon39.7×Sports
Russell Westbrook19.91×Sports
Joel Embiid28.14×Sports
Carmelo Anthony18.14×Sports
Chris Paul20.72×Sports
Draymond Green22.25×Sports
Oklahoma City Thunder7.08×Sports
Klay Thompson15.37×Sports
Allen Iverson20.08×Sports
Portland Trail Blazers8.99×Sports
Blake Griffin25.86×Sports
James Harden12.18×Sports
Minnesota Timberwolves8.36×Sports
Milwaukee Bucks7.24×Sports
College basketball5.13×Sports
Chauncey Billups18.56×Sports
NBA playoffs4.64×Sports
Damian Lillard13.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derrick Rose audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Family OrientationCONSERVATISM1.73
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.29
Social Media UsageJOY1.24
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Derrick Rose
CountryShare
United States51.7%
Philippines5.0%
Canada3.7%

See Derrick Rose audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Derrick Rose have in United States?

Derrick Rose has an estimated audience of 1,980,641 people in United States, concentrated in Illinois and California.

What is the gender split and age of Derrick Rose fans?

43.7% of Derrick Rose fans are female, 56.3% are male, with an average age of 26.4 years.

Which brands do Derrick Rose fans like most?

Derrick Rose fans show strongest brand affinity for Luka Dončić (33.01×), Giannis Antetokounmpo (28.74×), and Aaron Gordon (39.7×) over the country average.

Where do Derrick Rose fans live in United States?

Derrick Rose fans in United States are most concentrated in Illinois (reach 291,411), California (reach 228,046), and Texas (reach 167,518). These three regions account for the largest share of the active audience.

What other brands do Derrick Rose fans also like?

Beyond Derrick Rose itself, the audience over-indexes on Giannis Antetokounmpo (28.74×), Aaron Gordon (39.7×), Russell Westbrook (19.91×), and Joel Embiid (28.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derrick Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.