Rascasse Audience Intelligence

Derrick Rose Audience in United States

A data profile of the people who buy, follow and care about Derrick Rose in United States — modelled from more than twelve digital signal sources. Derrick Rose has an estimated audience of 1,968,656 people in United States.

#159among Basketball in United States#2641among Person in United States#1295in Sports

The average Derrick Rose fan in United States is 26.4 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Giannis Antetokounmpo, Luka Dončić, Carmelo Anthony, with strongest over-indexing on Giannis Antetokounmpo (28.74× the country average).

Demographically, the Derrick Rose audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Derrick Rose fan in United States is more male, around 26.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Derrick Rose profile in United States.

Audience size
2M
in United States
Gender
43.7%♀
56.3% male
Age
26.4
average years
Country rank
#14423
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Derrick Rose fans

43.7% are female, 56.3% are male, average age 26.4.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Derrick Rose audience in United States
MetricValue
Female43.7%
Male56.3%
Average age26.4
Estimated audience size1,968,656
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Derrick Rose audience in United States
Age bracketShare%
16-1961%
20-2919%
30-3910%
40-496%
50+4%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Derrick Rose audience comes from United States.

Worldwide audience distribution share by country for Derrick Rose
CountryShare
United States51.5%
Philippines5.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Derrick Rose audience in United States is strongest.

Fig. 05

Top regions by affinity

Derrick Rose fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K4.20×
02Indiana~60K1.55×
03Mississippi~20K1.37×
04Georgia~80K1.26×
05Tennessee~50K1.23×
06New York~100K1.18×
07Wisconsin~30K1.16×
08Louisiana~30K1.16×
09Maryland~40K1.13×
10Michigan~60K1.11×
11Arkansas~20K1.09×
12Washington, District of Columbia~6K1.08×
13North Carolina~60K1.07×
14New Jersey~50K1.07×
15Minnesota~30K1.06×
16Iowa~20K1.05×
17Ohio~60K1.04×
18Alabama~30K1.04×
19South Carolina~30K1.02×
20Kentucky~30K1.02×
21Texas~200K0.99×
22Massachusetts~40K0.99×
23Connecticut~20K0.99×
24Virginia~50K0.98×
25Missouri~30K0.98×
26Arizona~40K0.97×
27California~200K0.95×
28Nevada~20K0.94×
29Delaware~5K0.94×
30Oklahoma~20K0.93×
31Pennsylvania~60K0.92×
32Florida~100K0.91×
33Hawaii~8K0.91×
34North Dakota~4K0.90×
35South Dakota~4K0.87×
36Rhode Island~5K0.86×
37Nebraska~8K0.85×
38Kansas~10K0.83×
39Alaska~3K0.81×
40Washington~30K0.76×
41Colorado~20K0.76×
42New Mexico~8K0.76×
43West Virginia~7K0.76×
44New Hampshire~6K0.71×
45Oregon~20K0.69×
46Maine~5K0.67×
47Montana~4K0.65×
48Vermont~2K0.64×
49Utah~10K0.63×
50Idaho~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Derrick Rose, United States
0.57×1.00×4.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Derrick Rose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Derrick Rose audience
#·InterestCategoryAffinity×
01Aaron GordonSports39.70×
02Luka DončićSports33.01×
03Giannis AntetokounmpoSports28.74×
04Joel EmbiidSports28.14×
05Blake GriffinSports25.86×
06Draymond GreenSports22.25×
07Chris PaulSports20.72×
08Allen IversonSports20.08×
09Russell WestbrookSports19.91×
10Chauncey BillupsSports18.56×
11Carmelo AnthonySports18.14×
12Klay ThompsonSports15.37×
13James HardenSports12.18×
14Anthony Davis (basketball)Sports10.93×
15Portland Trail BlazersSports8.99×
16Minnesota TimberwolvesSports8.36×
17Milwaukee BucksSports7.24×
18Oklahoma City ThunderSports7.08×
19College basketballSports5.13×
20NBA playoffsSports4.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Derrick Rose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Derrick Rose audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.31×
Career OrientationPOWER1.28×
Sports ActivityPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Derrick Rose audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
DIY MentalityTHRILL0.66×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Derrick Rose have in United States?

Derrick Rose has an estimated audience of 1,968,656 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Derrick Rose fans?

43.7% of Derrick Rose fans are female, 56.3% are male, with an average age of 26.4 years.

03

Which brands do Derrick Rose fans like most?

Derrick Rose fans show strongest brand affinity for Giannis Antetokounmpo (28.74×), Luka Dončić (33.01×), and Carmelo Anthony (18.14×) over the country average.

04

Where do Derrick Rose fans live in United States?

Derrick Rose fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Derrick Rose fans also like?

Beyond Derrick Rose itself, the audience over-indexes on Luka Dončić (33.01×), Carmelo Anthony (18.14×), Joel Embiid (28.14×), and Chris Paul (20.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Derrick Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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