Rascasse Audience Intelligence

Allen Iverson Audience in United States

A data profile of the people who buy, follow and care about Allen Iverson in United States — modelled from more than twelve digital signal sources. Allen Iverson has an estimated audience of 2,927,350 people in United States.

#108among Basketball in United States#1630among Person in United States#935in Sports

The average Allen Iverson fan in United States is 26.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Giannis Antetokounmpo, Luka Dončić, Carmelo Anthony, with strongest over-indexing on Giannis Antetokounmpo (27.12× the country average).

Demographically, the Allen Iverson audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allen Iverson fan in United States is more male, around 26.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allen Iverson profile in United States.

Audience size
2.9M
in United States
Gender
42.6%♀
57.4% male
Age
26.7
average years
Country rank
#10508
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allen Iverson fans

42.6% are female, 57.4% are male, average age 26.7.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Allen Iverson audience in United States
MetricValue
Female42.6%
Male57.4%
Average age26.7
Estimated audience size2,927,350
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Allen Iverson audience in United States
Age bracketShare%
16-1958%
20-2920%
30-3911%
40-497%
50+4%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Allen Iverson audience comes from United States.

Worldwide audience distribution share by country for Allen Iverson
CountryShare
United States60.2%
Brazil4.1%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allen Iverson audience in United States is strongest.

Fig. 05

Top regions by affinity

Allen Iverson fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~10K1.77×
02Pennsylvania~200K1.74×
03Virginia~100K1.57×
04Maryland~80K1.55×
05Georgia~100K1.46×
06Washington, District of Columbia~10K1.46×
07Mississippi~30K1.42×
08New Jersey~100K1.40×
09Alabama~60K1.34×
10North Carolina~100K1.32×
11Louisiana~50K1.30×
12South Carolina~50K1.22×
13New York~200K1.16×
14Connecticut~30K1.12×
15Michigan~80K1.06×
16Arkansas~30K1.06×
17Illinois~100K1.05×
18Massachusetts~60K1.04×
19Texas~300K1.03×
20Tennessee~60K1.03×
21Ohio~90K1.02×
22Indiana~60K1.02×
23Kentucky~40K0.99×
24Florida~200K0.98×
25Oklahoma~30K0.98×
26Rhode Island~9K0.95×
27Arizona~60K0.94×
28Nevada~30K0.92×
29California~300K0.90×
30Missouri~40K0.90×
31Minnesota~40K0.88×
32West Virginia~10K0.85×
33Washington~50K0.83×
34Wisconsin~40K0.82×
35Colorado~40K0.80×
36Alaska~5K0.80×
37North Dakota~5K0.79×
38Kansas~20K0.78×
39Nebraska~10K0.78×
40Hawaii~10K0.76×
41South Dakota~5K0.75×
42Oregon~30K0.74×
43New Mexico~10K0.73×
44Iowa~20K0.72×
45New Hampshire~8K0.71×
46Maine~7K0.70×
47Utah~20K0.68×
48Montana~6K0.68×
49Vermont~3K0.65×
50Idaho~9K0.61×
Fig. 06

Affinity by region

Affinity by region — Allen Iverson, United States
0.61×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allen Iverson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allen Iverson audience
#·InterestCategoryAffinity×
01Luka DončićSports33.84×
02Chris BoshSports31.63×
03Giannis AntetokounmpoSports27.12×
04Joel EmbiidSports26.71×
05Blake GriffinSports24.40×
06Steve KerrSports23.95×
07Draymond GreenSports23.64×
08Tobias HarrisSports23.06×
09Derrick RoseSports22.95×
10Chris PaulSports19.71×
11Chauncey BillupsSports19.43×
12Klay ThompsonSports16.97×
13Russell WestbrookSports16.62×
14Carmelo AnthonySports16.15×
15James HardenSports10.53×
16Oklahoma City ThunderSports5.88×
17College basketballSports5.27×
18NBA playoffsSports4.61×
19SportsSports2.18×
20MusicBusiness & Career2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allen Iverson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allen Iverson audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.45×
Career OrientationPOWER1.45×
Family OrientationCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allen Iverson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
DIY MentalityTHRILL0.79×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allen Iverson have in United States?

Allen Iverson has an estimated audience of 2,927,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Allen Iverson fans?

42.6% of Allen Iverson fans are female, 57.4% are male, with an average age of 26.7 years.

03

Which brands do Allen Iverson fans like most?

Allen Iverson fans show strongest brand affinity for Giannis Antetokounmpo (27.12×), Luka Dončić (33.84×), and Carmelo Anthony (16.15×) over the country average.

04

Where do Allen Iverson fans live in United States?

Allen Iverson fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Allen Iverson fans also like?

Beyond Allen Iverson itself, the audience over-indexes on Luka Dončić (33.84×), Carmelo Anthony (16.15×), Joel Embiid (26.71×), and Chris Paul (19.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Allen Iverson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allen Iverson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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