Barbour Audience in United States

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Barbour has an estimated audience of 2,094,860 people in United States. 70.5% are female, 29.5% are male, average age 32.3. Top regions: New York, California, Texas. Top brand affinities: Iowa Lottery, Elsword, Home equity, Product design, Space Hulk.

The average Barbour fan in United States is 32.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Iowa Lottery, Elsword, Home equity, with strongest over-indexing on Iowa Lottery (41.45× the country average). Demographically, the Barbour audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Barbour fans

Demographic split for Barbour audience in United States
MetricValue
Female70.5%
Male29.5%
Average age32.3
Estimated audience size2,094,860

Audience persona

The typical Barbour fan in United States is more female, around 32.3 years old, with strong Design Affinity tendencies and a notable affinity for Iowa Lottery.

Top regions in United States

Top regions ranked by reach for Barbour in United States
RegionReachAffinity
New York361,8753.09×
California227,8570.99×
Texas121,9690.68×
Massachusetts106,0322.57×
New Jersey94,5751.78×
Illinois86,8641.24×
Virginia81,7021.6×
Pennsylvania79,3361.12×
Georgia74,8021.16×
North Carolina73,4831.17×
Florida67,0710.47×
Washington53,1081.26×
Ohio46,4910.72×
South Carolina45,1081.43×
Tennessee44,2261.05×
Connecticut43,1192.05×
Maryland43,1091.2×
Michigan35,8770.65×
Alabama33,1921.13×
Washington, District of Columbia31,3354.98×
Colorado25,9880.79×
Kentucky24,7510.94×
Indiana24,1030.63×
Oregon20,4270.85×
Minnesota20,2150.67×
Missouri18,8450.56×
Wisconsin17,7000.56×
Louisiana15,2730.57×
New Hampshire14,0681.7×
Arizona14,0680.33×
Mississippi13,8440.8×
Maine10,8741.45×
Arkansas10,5460.61×
Oklahoma10,0770.43×
Utah9,5680.51×
Rhode Island9,5631.43×
Nevada7,9980.39×
Kansas7,7810.47×
Iowa7,3870.43×
West Virginia6,1220.63×
Vermont5,8011.58×
Delaware4,4020.76×
Idaho4,3050.41×
Nebraska4,0330.38×
Hawaii3,4930.39×
Montana3,3960.58×
New Mexico3,1100.3×
Alaska2,0180.45×
South Dakota1,4950.31×
Wyoming1,3860.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbour audience
BrandAffinityCategory
Iowa Lottery41.45×Games
Elsword22.5×Games
Home equity2.52×Home & Garden
Product design2.06×Business & Career
Space Hulk22.71×Games
Janitor6.67×Home & Garden
JDSU3.13×Business & Career
Voter registration4.41×Politics & Society
Staycation2.96×Home & Garden
Halsey, Oregon6.68×Travel & Leisure
Harmattan31.06×Travel & Leisure
Stamp collecting3.59×Home & Garden
Meals on Wheels4.36×Food & Beverages
Oliver Platt6.11×Movies & TV
Electrolyte3.36×Health
Home staging3.35×Home & Garden
Consequence (rapper)3.96×Music & Radio
UK garage3.27×Music & Radio
Passaic County, New Jersey5.53×Travel & Leisure
Pro-Ject2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbour audience
TraitClusterScore
Design AffinityPREMIUM2.12
PatriotismCONSERVATISM2.07
Luxury OrientationPREMIUM2.06
IndulgenceJOY1.93
Sports ActivityPOWER1.61
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Barbour
CountryShare
United Kingdom16.0%
United States15.4%
Japan13.2%

See Barbour audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Barbour have in United States?

Barbour has an estimated audience of 2,094,860 people in United States, concentrated in New York and California.

What is the gender split and age of Barbour fans?

70.5% of Barbour fans are female, 29.5% are male, with an average age of 32.3 years.

Which brands do Barbour fans like most?

Barbour fans show strongest brand affinity for Iowa Lottery (41.45×), Elsword (22.5×), and Home equity (2.52×) over the country average.

Where do Barbour fans live in United States?

Barbour fans in United States are most concentrated in New York (reach 361,875), California (reach 227,857), and Texas (reach 121,969). These three regions account for the largest share of the active audience.

What other brands do Barbour fans also like?

Beyond Barbour itself, the audience over-indexes on Elsword (22.5×), Home equity (2.52×), Product design (2.06×), and Space Hulk (22.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.