Rascasse Audience Intelligence

Barbour Target Market in United States

A data profile of the people who buy, follow and care about Barbour in United States — modelled from more than twelve digital signal sources. Barbour has an estimated audience of 2,111,952 people in United States.

#7among Outdoor in United States#1399among Brand in United States#609in Fashion & Accessoires

The average Barbour fan in United States is 32.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Santander Bank, Club Nacional de Football, Montevideo, with strongest over-indexing on Santander Bank (131.56× the country average).

Demographically, the Barbour audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbour fan in United States is more female, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Santander Bank.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbour profile in United States.

Audience size
2.1M
in United States
Gender
70.5%♀
29.5% male
Age
32.3
average years
Country rank
#13651
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Barbour

70.5% are female, 29.5% are male, average age 32.3.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Barbour audience in United States
MetricValue
Female70.5%
Male29.5%
Average age32.3
Estimated audience size2,111,952
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Barbour audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3917%
40-4915%
50+8%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Barbour audience comes from United States.

Worldwide audience distribution share by country for Barbour
CountryShare
United Kingdom15.7%
United States15.0%
Japan12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbour audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbour customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K6.17×
02New York~400K3.41×
03Massachusetts~90K2.13×
04Connecticut~40K1.80×
05New Jersey~90K1.77×
06Virginia~80K1.64×
07New Hampshire~10K1.62×
08South Carolina~50K1.51×
09Alabama~40K1.36×
10Vermont~5K1.34×
11Maine~10K1.30×
12Rhode Island~9K1.28×
13Georgia~70K1.15×
14North Carolina~70K1.14×
15Maryland~40K1.14×
16Washington~50K1.08×
17Illinois~70K1.07×
18Pennsylvania~70K1.02×
19Tennessee~40K0.94×
20Mississippi~20K0.94×
21Kentucky~20K0.90×
22California~200K0.88×
23Delaware~5K0.83×
24Alaska~3K0.76×
25Colorado~20K0.74×
26Montana~4K0.74×
27Oregon~20K0.73×
28West Virginia~7K0.73×
29Arkansas~10K0.71×
30North Dakota~3K0.71×
31South Dakota~3K0.70×
32Ohio~40K0.67×
33Michigan~40K0.65×
34Minnesota~20K0.65×
35Louisiana~20K0.63×
36Indiana~20K0.62×
37Hawaii~6K0.61×
38Wisconsin~20K0.60×
39Idaho~6K0.60×
40Texas~100K0.57×
41Utah~10K0.57×
42Nebraska~6K0.57×
43Missouri~20K0.56×
44Kansas~9K0.56×
45New Mexico~6K0.55×
46Iowa~9K0.53×
47Oklahoma~10K0.52×
48Nevada~10K0.49×
49Florida~70K0.48×
50Arizona~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Barbour, United States
0.40×1.00×6.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbour audience
#·InterestCategoryAffinity×
01Club Nacional de FootballSports151.34×
02Santander BankBusiness & Career131.56×
03MontevideoTravel & Leisure95.81×
04Logan PaulMovies & TV16.97×
05Automatic transmissionCars & Mobility11.35×
06Walt Disney WorldTravel & Leisure4.00×
07PetsPets & Animals2.97×
08EnergyHome & Garden2.96×
09Arts and musicArts & Culture2.86×
10CelebrityMovies & TV2.84×
11SportsSports2.80×
12MusicBusiness & Career2.71×
13MoviesMovies & TV2.68×
14FoodFood & Beverages2.63×
15Food and drinkFood & Beverages2.61×
16Consumer electronicsTechnology & Electronics2.61×
17GamesGames2.40×
18BeveragesFood & Beverages2.25×
19ClothingFashion & Accessoires2.14×
20ShoppingShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbour audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.25×
Pet OwnershipJOY2.13×
Healthy LifestyleBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbour audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Social Media UsageJOY0.87×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Barbour's target market in United States?

Barbour's target market in United States covers an estimated 2,111,952 people, concentrated in New York and California.

02

What is the gender split and age of Barbour customers?

70.5% of the Barbour audience are female, 29.5% are male, with an average age of 32.3 years.

03

Which brands do Barbour fans like most?

Barbour fans show strongest brand affinity for Santander Bank (131.56×), Club Nacional de Football (151.34×), and Montevideo (95.81×) over the country average.

04

Where do Barbour fans live in United States?

Barbour fans in United States are most concentrated in New York (reach ~400K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Barbour fans also like?

Beyond Barbour itself, the audience over-indexes on Club Nacional de Football (151.34×), Montevideo (95.81×), Arts and music (2.86×), and Sports (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Barbour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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