Barbour Audience in Germany
Barbour has an estimated audience of 735,606 people in Germany. 64.8% are female, 35.2% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Casa.it, Hirtshals, Business English, Gil Ofarim, Mae Hong Son Province.
The average Barbour fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Casa.it, Hirtshals, Business English, with strongest over-indexing on Casa.it (35.68× the country average). Demographically, the Barbour audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Barbour fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 33.3 |
| Estimated audience size | 735,606 |
Audience persona
The typical Barbour fan in Germany is more female, around 33.3 years old, with strong Quality Awareness tendencies and a notable affinity for Casa.it.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,458 | 1.18× |
| Bayern | 162,830 | 1.2× |
| Baden-Württemberg | 104,384 | 0.9× |
| Niedersachsen | 97,122 | 1.18× |
| Hessen | 89,264 | 1.39× |
| Berlin | 53,611 | 1.42× |
| Schleswig-Holstein | 43,339 | 1.43× |
| Hamburg | 36,057 | 1.89× |
| Rheinland-Pfalz | 35,586 | 0.84× |
| Sachsen | 26,836 | 0.65× |
| Brandenburg | 16,663 | 0.64× |
| Thüringen | 11,055 | 0.51× |
| Mecklenburg-Vorpommern | 10,974 | 0.68× |
| Sachsen-Anhalt | 10,341 | 0.47× |
| Bremen | 7,401 | 1.02× |
| Saarland | 6,297 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casa.it | 35.68× | Home & Garden |
| Hirtshals | 19.03× | Travel & Leisure |
| Business English | 5.08× | Business & Career |
| Gil Ofarim | 1.69× | Music & Radio |
| Mae Hong Son Province | 18.14× | Travel & Leisure |
| Mothercare | 2.09× | Kids & Family |
| Handmade Gifts | 2.01× | Kids & Family |
| N'Golo Kanté | 4.84× | Sports |
| Jaguar F-Pace | 5.54× | Cars & Mobility |
| Jesolo | 6.28× | Travel & Leisure |
| Liberace | 4.7× | Music & Radio |
| Erkrath | 6.02× | Travel & Leisure |
| Ipoh | 10.92× | Travel & Leisure |
| Mozhdah Jamalzadah | 24.75× | Music & Radio |
| Sixx | 2.25× | Movies & TV |
| Building insulation | 2.97× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.31× | Music & Radio |
| Hepsiburada | 4.7× | Shopping |
| Hog Hunting | 3.22× | Sports |
| Fantasy Earth: Zero | 4.3× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.01 |
| Luxury Orientation | PREMIUM | 2.79 |
| Individualism | JOY | 2.16 |
| Sustainability | BALANCE | 2.03 |
| Design Affinity | PREMIUM | 1.94 |
| Urban Lifestyle | OPEN | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.0% |
| United States | 15.4% |
| Japan | 13.2% |
See Barbour audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Barbour have in Germany?
Barbour has an estimated audience of 735,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbour fans?
64.8% of Barbour fans are female, 35.2% are male, with an average age of 33.3 years.
Which brands do Barbour fans like most?
Barbour fans show strongest brand affinity for Casa.it (35.68×), Hirtshals (19.03×), and Business English (5.08×) over the country average.
Where do Barbour fans live in Germany?
Barbour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,458), Bayern (reach 162,830), and Baden-Württemberg (reach 104,384). These three regions account for the largest share of the active audience.
What other brands do Barbour fans also like?
Beyond Barbour itself, the audience over-indexes on Hirtshals (19.03×), Business English (5.08×), Gil Ofarim (1.69×), and Mae Hong Son Province (18.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.